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EVENT REPORT

EMPOWER 2011


Contents About Empower Session by Indian School of Business, Hyderabad Global Village Event Promotions Our Partners

EMPOWER 2011


About Empower Empower promised to be a unique forum dedicated to activating leadership amongst the youth of the city, through creation of a common platform for interaction, sharing and connecting the youth with the corporate world – this forum aims at increasing the awareness of the diverse opportunities that are available for our city’s youth. Empower consisted of a session by our external partner and a Global Village. A Global Village showcases the culture of each country represented by our international intern. It is a fun and colourful experience which aims at promoting internationalism and cultural sensitivity in the youth. Such an exhibition aims at encouraging diversity, by bringing together people from various parts of the world, belonging to different cultures, to introduce to students the idea of leadership, to infuse in them a sense of team spirit and competition, to increase their theoretical and practical knowledge and to have lots of fun. This shall help in opening doors to greater things to come. We aspire to open their eyes to cultures, diversity, opportunities in the world today and connect it the need of developing ethical leadership among youth.

EMPOWER 2011


Also, by this we aim at challenging the worldview of people. So much so, that this interaction will bring about new ideas, new perspectives and again open a new chain of thoughts. Thereby, helping all these young students broaden horizons and jump the mind barriers and limitations and truly realize the power of the youth! AIESEC in Kolkata, in it’s endeavour to provide such a platform to the city’s youth, hosted a session by the Indian School of Business, Hyderabad which was conducted by Mr. Kannan, Director Admissions and Financial Aid. The topic of his session was “The importance of MBA today and how to crack GDPI’s”. The session was held on 28th August, 2011 at Vidya Mandir and saw a massive turn out of 600+ students.

As the name suggests, the primary objective of EMPOWER is empowering the youth of the city. Thus the target audience is going to be the youth of the city. Essentially people of the following backgrounds are expected to attend the event:

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1st and 2nd year students from degree and engineering colleges Final year students Recent graduates – People looking for opportunities Students pursuing their Masters and MBA Corporate Partners and employees Top academicians from the city

EMPOWER 2011


Session by Indian School of Business, Hyderabad

As a special insight into the dream institute called Indian School of Business, Mr. Kannan showed our attendees a presentation of life in the great institute, thus reinforcing the fact that greatness stems from the humble. This is what one of the attendees, Joyeeta Halder, had to say about the session- “It was an amazing experience as it opened the world of business to us and group discussions and personal interviews don’t seem so daunting anymore. Moreover, a lot of doubts were cleared and the session really motivated me to move ahead without any fear.”

”. session, conducted by Mr. Kannan, The Director, Admissions and Financial Aid, Indian School of Business, Hyderabad was on “The importance of MBA today and how to crack GDPI’S”. Through the session, Mr. Kannan discussed the various aspects of an MBA programme and explained it’s relevance in today’s corporate world. He also spoke of the need and utility of good managers . Mr. Kannan went on to discuss the do’s and don’t in Group Discussions and Personal Interviews and also answering the queries of the attendees.

EMPOWER 2011


Global Village The session by the Indian School of Business, Hyderabad was followed by . a Global Village in the Prayer Hall at Vidya Mandir. The Global Village is an opportunity for our international interns to display their culture and history through stalls, presentations and interaction with the attendees. This cultural fair saw stalls from countries like Germany, Ghana, Brazil, Estonia, China, Japan, Poland, Russia and India

Each stall held it’s own attraction for the attendees. While Germany’s stall was a hit due to their beautiful display and food, Poland’s stall pulled in the crowd with it’s music. Brazil became a star attraction with it’s salsa numbers and football trivia while China’s intricate artwork display also got a lot of appreciation. Finally, India’s stall was a haven for those who wished to seek some familiarity in the diverse global environment that was created in the

venue. By this we aim at challenging the worldview of people. So much so, that this interaction will bring about new ideas, new perspectives and again open a new chain of thoughts. Thereby, helping all these young students broaden horizons and jump the mind barriers and limitations and truly realize the power of the youth.

EMPOWER 2011


Event Promotions Backdrop

Table Tops

EMPOWER 2011


Posters and Standees

Newspaper ads

EMPOWER 2011


Radio Promotions

Our radio partners, 107.8 Power FM, promoted the event from 21st August, 2011, seven times a day till 28th August, 2011. The advertisement announced was: “AIESEC Kolkata in association with Power FM presents Empower 2011 where you will experience ISB, Hyderabad which is the 13th best business school in the world delivering Sessions on the importance of MBA and how to crack Group Discussions and Personal Interviews followed by a Global Village where you get a chance to interact with more than 10 countries in just 60 minutes. All this will happen on the 28th of August at the Vidya Mandir from 10.30am onwards. For details contact: 9831649005 or 9831753244 or visit our website: www.aieseckolkata.com”

SMS Promotions

Our SMS and Marketing Partner, Jhaveri Technologies, promoted the event from 24th August to 27th August 2011, by sending regular sms to a database of 20000 students across the city. The sender ID being TD-AIESEC, and the matter: “AIESEC Kolkata presents Empower 2011. Inviting all students for a session by ISB Hyderabad (ranked 13th globally by FT) followed by a tour of more than 10 countries in 60 minutes though Global Village on 28th of August at Vidya Mandir, 10.30am. For details call: 9836612019, 9831649005 or visit www.aieseckolkata.com”

EMPOWER 2011


Website and Social Media Promotions

EMPOWER 2011


With Special Thanks to

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With best compliments from

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With best compliments from

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With best compliments from

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With best compliments from

EMPOWER 2011


With best compliments from

EMPOWER 2011


With best compliments from

EMPOWER 2011


With best compliments from

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Our Youth Partners

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EMPOWER 2011


LOCAL BOARD OF ADVISORS

EMPOWER 2011


NATIONAL BOARD OF ADVISORS

EMPOWER 2011

AIESEC Kolkata Empower 2011- Event Report  

A detailed event report of Empower 2011 organized by AIESEC Kolkata

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