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01/ INTRODUCTION

The campaign is a joint project between the Brisbane City Council and the Gold Coast City Council to promote responsible pet ownership in South East Queensland. The project aims to educate in order to reduce: 1. feral cats and making a save environment for native animals via a “Feral Peril” education campaign; 2. roaming dogs in neighbourhoods for a safe walking environment. The “Walk Safe” campaign will be launched to achieve this. The campaign will achieve the objectives by marketing a game board and a “spring pet”. The game board will assist teaching about cat and dog care to children and parents through fun and play. In addition, the campaign will aim at assisting people deal with the effects of poor pet ownership.


02/ BRANDING

LOGO AND VARIATION


03/ COLOUR SYSTEM

60 %

40 %

20 %

COLOUR CODES CMYK : C083 M071 Y050 K046 RGB : R043 G053 B069 WEB : #2B3545

60 %

40 %

The colour system will be faithfully used throughout all online and print publications

: : :

40 %

20 %

60 %

40 %

COLOUR CODES C015 M006 Y007 K000 R214 G224 B228 #D6E0E4

60 %

40 %

COLOUR CODES CMYK : C040 M043 Y048 K006 RGB : R154 G135 B124 WEB : #9A877C

20 %

COLOUR CODES CMYK : C055 M043 Y034 K004 RGB : R123 G131 B144 WEB : #7B8390

COLOUR CODES CMYK RGB WEB

60 %

CMYK RGB WEB

20 %

: : :

C004 M011 Y017 K000 R243 G225 B207 #F3E1CF

20 %


04/ TYPOGRAPHY LYTHOS PRO abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR LT 55 ROMAN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


05/ MERCHANDISE The major products will be a slinky type toy with a face and tail and a game board.


06/ PACKAGING

Box

Box Lining


Lid Hinge

Top Box Lid Responsible Pet Ownership Magic Spring Pet

Woof Miaow is a joint project between Brisbane City Council and Gold Coast City Council to bring responsible pet ownership to South East Queenlsland. The project aims to educate in order to reduce: 1. feral cats and making a safe

environmant for native animals; 2. roaming dogs in

neighbourhoods for a safe walking environment.

Bottom Box Lid


07/ GAME BOARD St ar

t

Cat Give the Dog a Bone

put a collar on the Dog

take photos of your pets

Vet

take the Dog for a Walk move Forward

5 spaces

Feed the Cat

Play with the Dog

Cat

You Forgot to feed the dog move back 3 spaces

Give the Dog a Bath

Play with the Cat

Brush the Cat

Responsible Pet Owner


08/ PHOTOGRAPHY


09/ BROCHURE


10/ WEB SITE


WEB SITE ELEMENTS

Responsible Pet Ownership


www.woofmiaow.blueflowerart.com


11/ SOCIAL MEDIA www.facebook.com/woofmiaow.com.au


THANK YOU


Responsible pet ownership