SILKEN SILHOUETTES Softly flowing kimonos. Effortlessly cool mini dresses. WRITTEN BY CLAIRE MORETON
he pastel-hued Instagram of up-and-coming fashion brand Nell The Label hints at what we can expect from Adelaide designer Charlotte Stanforth. With a visual arts background, the 21-year-old creates her own textile prints, designs the garments, and sews them all together – she’s talented, to say the least. Nell The Label’s dreamy, relaxed designs are a welcome addition to Adelaide’s fashion industry. “I feel that Nell The Label appeals to youthful individuals who like to experiment and have fun with fashion,” says Stanforth. With a keen eye for perfection, Stanforth carefully selects the fabrics
she uses for each of her pieces. “All of my artwork is printed onto silk. It is important to me to use quality and luxurious fabrics that complement the simple silhouettes of my designs,” she says. Stanforth cites art and travel as her main sources of inspiration for Nell The Label. The standout print from her first collection – a blue and grey design featuring watercolour art, illustration and photography – was inspired by New Zealand’s unique landscapes. Presently, Stanforth is busy refining Nell The Label’s first collection, so her designs aren’t available to purchase – yet. Stay tuned for her 2015 launch. INSTAGRAM: @NELLTHELABEL
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