The Perils of PPC Advertising!
What is PPC Advertising?! Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.! Source: Wikipedia!
Who makes MOST of the money!
We believe that there is a battle going on right now!
OWN your own database! Your Database eventually becomes their database...!
OWN your own database! Effectively, they seek to convert people searching for your restaurant!
They are paying Google to trump your searches and then charge you for the privilege.!
The Solution! By all means use all channels available to help drive revenue to your business.! ! Insist that these companies EARN their commission through marketing and not by hi-jacking your web enquiries and bookings by performing PPC advertising on YOUR BRAND names.! ! We know many customers who have managed to successfully insist on this whilst still maintaining a presence on these directories.! !