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BECOMING A SOCIAL MEDIA STAR MY SOCIAL MEDIA PLAN Adam Ring


Table of

Video Introduction

......................................................................................................... 4

Creating My Personal Brand

My Values / Tagline

..................................................................................................... 8 - 9

Target Audience / Attributes

SMART Goals

.............................................................................................. 6

....................................................................................... 10 - 11

..................................................................................................................... 13

Why Use Social Media / Promoting My Skills

Promotional Video

........................................................... 14 - 15

............................................................................................................. 16


Contents

Promoting My Values & Interests

Promoting My Personality

Measuring Success

Results

................................................................................... 17

....................................................................................... 18 - 19

................................................................................................... 20 -21

....................................................................................................................... 22 - 23

My Future

.................................................................................................................. 24 -25

Resources

........................................................................................................................ 26


MY NAME IS ADAM RING. I AM A COMMUNICATIONS, ADVERTISING COLLEGE STUDENT WHO IS PURSUING A CAREER IN MARKETING AND ADVERTISING.

I HAVE A VARIETY OF SKILLS IN BUSINESS, TECHNOLOGY, FINANCES, MARKETING, AND

Creating My Personal Brand

ADVERTISING. I WILL SHARE MY

SKILLS WITH YOU SO YOU CAN SEE HOW I CAN BE BENEFICIAL TO YOUR BUSINESS.


HARD WORK IS SOMETHING THAT I VALUE AND I BELIEVE IS CRUCIAL TO A FULFILLING LIFE I ENJOY THINKING ABOUT WHAT My BUSINESSES CAN DO DIFFERENTLY TO IMPROVE THEIR MARKETING AND ADVERTISING PLAN AND Personal ULTIMATELY THE SUCCESS OF A BUSINESS Values I ENJOY RESEARCHING DIFFERENT COMPANIES AND PRODUCTS


My Tagline

Create the uncritiqueable. ADAM

RING

MARKETING


Target Audience

BUSINESSES WHO EMPLOY PROFESSIONALS IN THE FIELD OF MARKETING AND ADVERTISING SOCIAL MEDIA INFLUENCERS LOCAL BUSINESSES OR INDIVIDUALS INTERESTED IN EXPANDING THEIR REACH PEOPLE WHO ARE TIRED OF SILLY ADVERTISEMENTS AND WANT TO SEE SOMETHING SUCCEED.


Attributes

I AM MOTIVATED TO COLLABORATE WITH OTHERS, TO THINK CRITICALLY WHEN ENGAGING IN PROBLEM SOLVING, TO CREATE A CREATIVE MARKETING AND SOCIAL MEDIA PLAN FOR YOU.


10 NEW FOLLOWERS ON EACH SOCIAL MEDIA PLATFORM FROM MY TARGET AUDIENCE (POTENTIAL EMPLOYERS, PEERS IN THE MARKETING OR ADVERTISING FIELD, LOCAL BUSINESSES) 30% AVERAGE ENGAGEMENT RATE ON EACH SOCIAL MEDIA PLATFORM. SMART Goals


Why Use Social Media?

FACEBOOK: MOST POPULAR SOCIAL MEDIA PLATFORM, COMPATIBLE WITH ALL MEDIA TWITTER: POPULAR AMONG YOUNG ADULTS, NEWS-BASED LINKEDIN: PROFESSIONAL DRIVEN INSTAGRAM: VISUALLY DRIVEN YOUTUBE: 2ND HIGHEST RANKED WEBSITE, VIRAL MARKETING


Promoting My Skills

I CREATED A SOCIAL MEDIA PRESENCE FOR A LOCAL BUSINESS. I AM ABLE TO UTILIZE MY SKILLS AND EDUCATION TO COMPLETE GRAPHIC IMAGES, CALL TO ACTIONS, AND A SOCIAL MEDIA PRESCENCE TO MARKET THE BUSINESS.


Promoting My Values & Interets

I CREATED A PERSONAL BRAND BY SHARING THINGS I AM INTERESTED IN AND THAT I VALUE. I SHARED CONTENT I FOUND INTERESTING. I ALSO INTERACTED WITH SOCIAL MEDIA INFLUENCERS TO BUILD MY BRAND AND FOLLOWING.


Promoting Personality

PERSONALITY IS ESSENTIAL TO PERSONAL BRANDING. YOU CANNOT BE BUSINESS ALL THE TIME. EVERYONE WANTS TO HAVE FUN. SOCIAL MEDIA CONTENT NEEDS TO REFLECT THIS.


Measuring Success Return On Invetsment

Key Performance Indicators: Engagement (clicks, likes, shares, comments, brand mentions, profile visits, active followers) Average Engagement Rate: Total likes, shares, comments/total followers x 100 Reach (followers, impressions, traffic data) Audience Growth Rate: New followers in 30 days/total followers x 100


a) LinkedIn blog posts and updates: Using LinkedIn Analytics, I measured demographics to assure the people following my page, making comments, or liking things on my page are from my target group (Brownlee, 2018). b) YouTube promo video (in addition to intro video for the project): Using YouTube Studio, I measured Impressions and CTR. c) Instagram image and narrative: I utilized Instagram Insights to analyze Instagram analytics which measures reach and impressions. d) Twitter - tweets that interact and build one specific theme: Using Twitter Analytics, I measured impressions and engagement. The engagement tools tell me if people are interacting with my page. e) Facebook page posts: Using Facebook Insight, I measured net followers, reach, and engagement.


Results Benchmark: 0 followers Total Followers Post 30 Day Social Media Plan: 19 Total Audience Growth Rate across all platforms: 19/100 * 100 = 1900. Average Engagement Rate: 210/19 * 100 = 1,105.26.


93 Likes 34 Page Visits in 30 Days 2 Blog Post Shares 1 Mention from a Fortune 500 Company


Future Plans

BASED ON THE RESULTS OF THE ROI, I PLAN TO INCREASE THE FREQUENCY I CREATE AND SHARE CONTENT EACH WEEK, FOLLOW MORE INDIVIDUALS AND BUSINESSES, AND ENGAGE MORE WITH PEOPLE I FOLLOW AND THAT FOLLOW ME. I WILL UTILIZE INSTAGRAM MORE FREQUENTLY FOR PERSONAL BRAND DUE TO MY SUCCESS ON THIS PLATFORM.


I AM ONLY BEGINNING TO ESTABLISH MY BRAND. I HOPE YOU ENJOYED LEARNING ABOUT ME AND I HOPE I CAN ONE DAY HELP YOU PROMOTE YOURSELF OR YOUR BUSINESS. I AM JUST ONE CLICK AWAY. SEE YOU SOON!


Resources Bhasin, Hitesh (2018). SWOT analysis of LinkedIn. Retrieved from https://www.marketing91.com/swot-analysis-linkedin/ Bhasin, Hitesh. (2017). SWOT analysis of Twitter. Retrieved from https://www.marketing91.com/swot-analysis-twitter/ Bhasin, Hitesh. (2018). SWOT analysis of Youtube - Youtube SWOT analysis. Retrieved from https://www.marketing91.com/swot-analysis-youtube/ Brownlee, Mark. (2018). What Are The Top 10 Linked In Analytics Metrics. Retrieved from https://www.klipfolio.com/blog/linkedin-analytics-metrics. Dawley, Sarah, Ansley, Michael. (2018). A Guide to Measuring Social Media ROI (Includes a FreeCalculator). Retrieved from https://blog.hootsuite.com/measure-social-mediaroi-business/#how Jones, Kelsey. (2015). The Growth of Social Media v.2.0 [infographic]. Retrieved from https://www.searchenginejournal.com/growth-social-media-2-0-infographic/77055/

RingA - Social Media Plan  
RingA - Social Media Plan  
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