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media

2012-2013


LET US

introduce ourselves

s

tarting a new online magazine —by revitalizing an existing well celebrated and much appreciated fashion blog — is as much about instilling confidence in advertisers as anything else.

FOLLOW US, JOIN US, CREATE WITH US, OPEN YOUR EYES AND SEE‌ Unprecedented access to information and new technologies has empowered consumers and business buyers with the ability to tune out marketing messages with ease. While the noise level of marketing messages reaches an all time high and audiences become more and more fragmented, some marketers have reacted by turning up the volume and, at times, engaging in practices with questionable ethics, while others have chosen to become more relevant. Neither against, nor in favor of nowadays terms, the eternal optimist is out there creatively engaging with its dedicated followers and passionate collaborators. A Greek contemporary human figure was perceived and given speech. Wandering around, searching for precious meanings and valuing innovative ideas, sharing aesthetic interpretations, and appreciating innovative individuals, facilitating the occurrence of aesthetic experience, exploring a wide variety of subjects, emphasizing beauty as the key component of the art of life.

Relaunched in May, 2012 the fashion blog eternal-optimist was given an exciting facelift, making it more interactive, more user-friendly and re-interpreting the material to create exciting content that is sure to deliver a fast and reliable fashionable fix to the information-hungry online user. Showcasing the latest runway looks, beauty reviews, and catwalk videos since November 2009. Content highlights include weekly blogs from our fashion and beauty teams, comprehensive runway galleries and exclusive luxury promotions. Featuring not only fashion but also art, contemporary design, luxury brands, photography, top celebrities, icons and inspiring individuals, we focus on valuable lessons to be learned, spread, and rise above all.


who is

eternal-optimist? a dreamer, a visionary escapist, a romantic evader Eternal optimist transcends boundaries in constant search of the essence of discreet chic and timeless style, a mentality dictated by the versatile yet seductive reality he recognizes in universal manifestations of creativity. Celebrating the diversity of beauty: all cultural mixes spawn creativity and abundance. The new era where fashion, art/design, photography join forces, forms a multi-cultural experience where sparking and inspiring projects are the avantgardists thriving change. We don’t just try to do things. We simply must do! We generate ideas; we support new collaborations using the principles of open innovation, delivering groundbreaking projects, giving access to extraordinary energies: our collective imagination is the purest representation of human inquiry.

let’s dream up!


our

readers Our readers invest in a stylish lifestyle and wish to divulge their fashionable obsessions. We form an experience; we envision a high-end luxury, lifestyle, and fashion magazine. The visionary, collector, artist, student, professional and socialite altogether, they all draw inspiration from latest happenings, most upto date trend reports, exclusive stories, astounding interviews, exotic locations. Our reader is an intelligent, technically literate well-groomed individual who is a vivid member of the global community.

69/29% female/male

56% over 30 years old

82% university degree

49% read eternal-optimist.com between 8.5’ and 12’ per day


http://eternal-optimist.com


our

digital force online and on going! All figures change daily, of course for the better!

1.120.090 FRIENDS/FAN 30.000 AVERAGE PAGE VIEWS PER MONTH 106 COUNTRIES 2,28 MINUTES AVERAGE VISIT DURATION 66,84% NEW VISITS 76% RETURNING READERS 2,280 FOLLOWERS ON SOCIAL MEDIA NETWORKS 1,592 NEWSLETTER RECIPIENTS


OUR FASHION DESIGN & LIFESTYLE PROJECTS

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e create all kind of photographic and video graphicprojectsforfashionsuchasEditorials, Advertising campaigns, Look books, Catalogues, Presentation of collections, Still-life for clothing/ accessories. Exceptional high-end and commercial fashion films are produced under our supervision. The team of ETERNAL-OPTIMIST.COM is dedicated to product & production management, organization and economics tied to the production process of the fashion and lifestyle product and responding to technological changes and product innovation. We transform creativity into a valid commercial proposal. From the initial idea through to final production, we supervise the proceedings of the entire project and are responsible for the organization and activating protocols in guarantees, aimed at certifying the quality of the products. The complete creative and production services for our clients –art direction for editorial, photoshoot commissions, magazines, campaigns from concept to execution, brand consultancy and identity- are something we are proud about. The importance of web marketing in the fashion industry, the creation of a product that obtains the desired profit margins for the appropriate market, and the development of new technology meet the various digital needs of each client (innovative advertising, online viral, original idents).


advertise

with us!

o

ver 670,000 trend – seeking/setting sartorialists view eternal-optimist.com. as individuals who enjoy being visually stimulated and who yearn for the next pearl of creativity, our vibrant audience base is primed and receptive to whatever it is you wish to share with them.

Our online destination for hundreds of people world wide, the magazine provides news on fashion, art/design, and photography, culture we provide advertisers a strong platform to reach out their communication to a strong user base in Greece as well as abroad.


our

advertorials

a

n advertorial appearing in eternal-optimist.com is not like any other as we are no ordinary fashion and art online destination. our advertising experts specialise in liaising one-to-one with you to produce a spread that tailors to your needs and maximises the attributes of your brand to dazzling prominence.

All advertisement designed to simulate editorial content, are offering at the same time valid information to your prospective clients, acting as effective advertising medium promoting the interests of corporate sponsors. Our savvy editorial team will craft your advertorial campaign and promote it across social media channels. We are able to create bespoke advertorial with unmatched creative cohesion for any size budget.


we

consult

T

HE ETERNAL-OPTIMIST.COM TEAM IS HERE TO SATISFY YOUR EVERY CREATIVE NEED. WE HAVE THE ABILITY AND EXPERIENCE NOT TO ONLY CONSULT ON EVERY ASPECT OF YOUR MARKETING CAMPAIGN FROM BEAUTY TO STILL LIFE. WE HAVE WORKED WITH TOP BRANDS AND FASHION HOUSES TO PRODUCE THEIR STRATEGIES AND GENERAL PUBLIC PROFILE, BUT IT DOESN’T STOP THERE. WE WILL ALSO CONSULT AND PROMOTE YOUR LOOK BOOK, PHOTO SHOOT, WEBSITE, E-SHOP AND ANY OTHER AREA THAT YOU WISH TO BE GIVEN ADVICE AND SUPPORT. YOU CAN BE ASSURED THAT OUR TEAM WILL CREATE SOMETHING FRESH, CONTEMPORARY AND INNOVATIVE!

W

e offer consultancy for both established and new brands, including branding and identity, naming, creative direction and campaign concepts, led by propulsive ideas. We are also experienced in providing brands and PRs creative solutions for full press kits, advertorials, photo-shoots, press release and biography writing.


we

PRODUCE

W

e offer full a production service for film and photo campaigns, including budgeting, casting, post-production, editing. Our services in delivering full creative solutions bleed into our production work, which is of the highest creative standards.


our

events

W

ITH A BACK UP OF MANY SUCCESSFUL FASHION EVENTS AND PARTIES IN SELECTED SPACES THAT WERE PRODUCED, CREATED AND HOSTED BY US, WE CELEBRATE OUR FIRST YEAR AS AN ONLINE MAGAZINE WITH TWO EXCLUSIVE ART SHOWS IN ATHENS IN THE FORTHCOMING MONTHS WITH PARTICIPATION OF TOP CELEBRITIES, FASHION PHOTOGRAPHERS, STYLISTS, ARTISTS AND VIDEO ARTISTS.

W

E ARE CONSTANTLY LOOKING AT DIFFERENT DIRECTIONS AND FRESH APPROACHES WITH OUR INTERNATIONAL NETWORK OF CONTACTS, STRETCHING OUT FURTHER AND FURTHER. WE ARE DIVERTING, EXPERIMENTAL, AND SOMETIMES PROVOCATIVE; OUR FUTURE IS ONLY TO DO THINGS BIGGER AND MORE BEAUTIFUL.

Previous event sponsors include Matteo Molinari, Natura, Rere Papa, Locccations, Di Saronno, stylewatch.gr, tlife.gr, and ANT1. By becoming a sponsor of one of our events you will be immediately enlisted to a network of invaluable industry contacts.


our

prices

A

T ETERNAL-OPTIMIST.COM WE UNDERSTAND AND CATER FOR YOUR BRANDS NEEDS AND BUDGETS. YOUR NEED IS OUR CHALLENGE AND WHEN WHILE VALUING NEW AND EXCITING COLLABORATIONS WE SET NO LIMIT! ANYTHING IS POSSIBLE.

The in-depth research of internationally celebrated creative provided to your brand will achieve the perfect harmony of your brand ethos with an imaginative attractive advert. Be part of the buzz and energy that is an advertising campaign with Eternal-Optimist.com! Get in touch for more details on how to start your creative journey with us.

banner 728 x 90 (3 weeks), 1 full reportage @ fashion editorial banner 120 x 600 (3 weeks), 1 full creative reportage @ fashion editorial 1 full creative reportage @ homepage 468 x 60 and 234 x 60 (2 different banners following the header) price upon request All marketing proposals include full social media coverage, press releases, newsletters and are subject of negotiation depending on the needs of your firm.


the future

is ours!

o

ur dedication is to present an inspiring online publication as a generator for creativity, more inclusive and more conducive to providing value to our dedicated followers and customers. we seek to develop the most creative, innovative and profitable entertainment experience and related products in the world. perfection is our goal, excellence is our commitement and with each article we increase our circulation and online presence.

With every new project we also become a little wiser – we continually grow in our editorial voice, external collaborations, we cast our net of contacts and clients out yet further, and we have new and fresh ideas to take eternal-optimist.com in an only better state of being!


how to

contact us!

Christina Kalli: e-mails: christina@eternal-optimist.com, chkalli@hotmail.com Minas Minatsis e-mails: minas@eternal-optimist.com minasminatsis@gmail.com www.facebook.com/eternaloptimistmag twitter.com/mminatsis instagram.com/eternaloptimistmag eternal-optimist.tumblr.com



Eternal optimist