This brief was changed to be my main brief for the individual practise, There are not a lot of deliverables for this brief but I still developed the idea as much as I could.
The brief was to create a pattern for the brand Cath Kidston which had to be in 3 different colours. I wanted to create something which you would expect from Cath Kidston and her existing patterns.
The idea of afternoon tea I thought was a good representation of something british. They had specified that the pattern needed to be strongly linked to britian or something british. The patterns were going to be used across homewear and the clothing range.