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the vida SIGN SYSTEM DESIGN

The Vida is an office building

of the building, we explored

located in Kebon Jeruk, West

two different kinds of material:

Jakarta. The eclectic design

wood (represents ecological

of the building represents an

notions) and metal (represents

embodiment of diverse ideas such

professionalism and technology).

as modernism, professionalism

Blue was chosen as it represents

and ecological friendliness. The

the visual identity of The Vida.

brief of this project was to create a sign system that befits The

This project was done under

Vida’s vision and design.

Rubicube Creative with Mario Utama as Creative Director and

Inspired by the combination of

Indra Sutanto as Art Director.

geometric and organic element

type

tools/media

dimension

year

professional work:

adobe indesign

variable

2013

sign system design

adobe illustrator. wood and metal

ANACHRONISMO  

an alchemical portfolio of rinaldo hartanto