the vida SIGN SYSTEM DESIGN
The Vida is an office building
of the building, we explored
located in Kebon Jeruk, West
two different kinds of material:
Jakarta. The eclectic design
wood (represents ecological
of the building represents an
notions) and metal (represents
embodiment of diverse ideas such
professionalism and technology).
as modernism, professionalism
Blue was chosen as it represents
and ecological friendliness. The
the visual identity of The Vida.
brief of this project was to create a sign system that befits The
This project was done under
Vidaâ€™s vision and design.
Rubicube Creative with Mario Utama as Creative Director and
Inspired by the combination of
Indra Sutanto as Art Director.
geometric and organic element
sign system design
adobe illustrator. wood and metal