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an alchemical portfolio of rinaldo hartanto


just who is rinaldo? A BRIEF SUMMARY - PER SONAL S TATEMENT

Grew up in a Chinese Indonesian

with both digital and traditional

family in Muntilan, Central Java

mediums. My love for comics and

(and later in Yogyakarta, Bandung,

graphic novels has been influencing

and finally Jakarta), my life has

my preference in graphic elements

been being a melting pot of my

(e.g. dots, lines and shapes).

favorite things since childhood: fantasy stories, video games, comic

My body of work is an ever-

books, toys, movies, books, history,

growing constellation of connected

mythology and culture. Those

dots mirroring my inspirations,

eclectic interests are the seed

covering mythology, culture and

and drive for me in creating visual

concept from different eras. It is

works and working in creative field.

an anachronistic and alchemical process to mix the inspirations and

As a full-time graphic designer

sources from different eras and

and freelance illustrator, I work

cultures into my own creation.

I am also heavily influenced

Tolkien, Neil Gaiman, J. K.

Kenya Hara) and illustrators

and inspired by fantasy

Rowling), graphic designers

(Yoshitaka Amano, Dave

writers (such as J. R. R.

(Reza Abedini, Milton Glaser,

McKean, Moebius).


curriculum vitae B A SIC A L LY, E V ERY T HING S O FA R

profile email azuric_revolution@yahoo.com valgranaire@gmail.com

full name Rinaldo Hartanto place & date of birth Magelang, 14 th of April 1988 phone +62 819 086 11 838 +62 812 155 02 95

personal websites reidge.deviantart.com facebook.com/valgranaire twitter.com/muntilander

proficiencies skills • drawing • illustration • typography • graphic design • research • concept development • creative writing • corny jokes

softwares • adobe photoshop • adobe illustrator • adobe indesign • microsoft word operating system • macintosh • windows

While I am trained formally

points are illustration and

Adobe Photoshop and Adobe

as a graphic designer, I

concept development.

Indesign. I am also a self-

believe that my strongest

I also prefer working with

trained copywriter.


education

work experience

2003-2006 SMU Kolese De Britto, Yogyakarta

2010 Graphic Designer Internship at DesignEko, Bali

2006-2007 Faculty of Art and Design, Bandung Institute of Technology, Bandung

2012 – current Graphic Designer at Rubicube Creative, Jakarta

2007-2011 Visual Communication Design Major, University of Pelita Harapan, Lippo Karawaci

exhibition 2007 ‘Akar’ Academic Exhibition, Gedung Serba Guna, Bandung Institute of Technology 2008 UPH Festival XIV Academic Exhibition, Room B242, University of Pelita Harapan

2010 ‘Daydream’ Illustration Exhibition, Bulding B Gallery, University of Pelita Harapan ‘Bark #2,’ Project Bark Online Exhibition ‘Eskapis’ Painting Exhibition, Painting Studio, University of Pelita Harapan 2011 ‘Bark #9 - 1st Anniversary,’ Project Bark Online Exhibition


how the alchemy works THE CRE ATIVE PROCE SS

I believe both art and design are

untrained eyes, the whole thing

similar to alchemy: it is about how

would appear just like magic. I also

turning mere pebbles into precious

believe that the chemistry also

gold (which is not just visually

extends to relationship between

pleasing but also functional). The

the artist/designer and the client

process itself needs chemistry and

and public. That said, depicted

synthesization of raw materials.

beside is my own alchemical

Even though it is a systematical

creative process.

and scientific process, for

While the depicted process

process covers most of them.

the next project I take. In the

is not identical or applicable

Also, evaluation works as

end, this process become a

for every projects, this

the data or study case for

sort of cycle.


inspiration

benchmar k ing

problem

research

brief

EXECUTION

DATA & S O U R C E S

DRAFT

POLISHING

PREELIMINARIES

PRESENTATION

revision

feedbac k

moc k up

Evaluation POLISHING

BRAINSTORM MINDMAPPING

PRODUCTION

D I G I TA L O R P R I N T


chimaera PORTFOLIO ILLUS TR ATION

These are portfolio pieces for

a sea dragon (a metaphor of my

my portfolio back then in 2011-

academic projects) and a warhound

2012, ‘Chimaera.’ My concept

(a metaphor for my professional

was a portfolio which reflect and

projects). These pieces are the

discuss my work as a Chimera itself,

allegory of my effort to be a great

a mythological creature which

illustrator/graphic designer by

composes as several creatures.

combining the best of my assets

The story was about the creature

and potentials. The chimaera is

born from the essences of a garuda

the metaphor for my idealism.

(a metaphor of my personal ideas),

type

tools/media

dimension

year

personal work:

adobe photoshop

variable

2011

portfolio illustration

digital drawing


the vida SIGN SYSTEM DESIGN

The Vida is an office building

of the building, we explored

located in Kebon Jeruk, West

two different kinds of material:

Jakarta. The eclectic design

wood (represents ecological

of the building represents an

notions) and metal (represents

embodiment of diverse ideas such

professionalism and technology).

as modernism, professionalism

Blue was chosen as it represents

and ecological friendliness. The

the visual identity of The Vida.

brief of this project was to create a sign system that befits The

This project was done under

Vida’s vision and design.

Rubicube Creative with Mario Utama as Creative Director and

Inspired by the combination of

Indra Sutanto as Art Director.

geometric and organic element

type

tools/media

dimension

year

professional work:

adobe indesign

variable

2013

sign system design

adobe illustrator. wood and metal


gadung TYPEFACE DESIGN

The objective of this typography

The unique element of this typeface

project was to design an

is the cloud-like part at terminal

original new typeface. I chose

of each character with some

Megamendung batik ornament as

exceptions. The final result of the

basic concept for my typeface. The

design is a display type with cultural

name Gadung was originated from

yet modern look and feel. This

Megamendung. ‘Gadungan’ also

typeface is suitable for logotype

suggests experimental nature of

and nameplate of products with

the typeface.

Indonesian flavor.

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklm nopqrstuvwxyz12345678 90.,!?&‘’“”()-_

type

tools/media

dimension

year

academic work:

fontographer

50cm x 70cm

2008

typeface design

adobe illustrator, digital print


maxone hotels WEBSITE DESIGN

Maxone Hotels is a hotel franchise

Max is depicted with different

based in Jakarta and owned by

properties and costumes. The aim

MPHG Group. The brief was to give

of these criterias was to capture

facelift of old Maxone Website with

different ambience of Maxone

exploring Max as the hotel’s mascot

Hotels that is unique to each city.

and the elements of travelling. The scope of work was covering

This project was done under

3 cities where Maxone Hotels are

Rubicube Creative with Mario

located (Jakarta, Bali, Palembang).

Utama as Creative Director, Indra

Each cities is depicted with its own

Sutanto as Art Director and Erasys

landmark and atmosphere while

Consulting as Programming team.

type

tools/media

dimension

year

professional work:

adobe indesign

variable

2012

website design

digital

illustration


museum wayang VISUAL IDENTITY

This project objective was to

the museum). The Eye logogram

redesign the visual identity

suggests the museum’s nature as

of Museum Wayang which is

a place for sightseeing, as well

located in Jakarta, Indonesia.

as place to give the insights of

The keywords for this project are

wayang. The brown color suggests

ethnic (for the cultural content),

natural and ethnic aspects. Brown

friendly (for the atmosphere

represents trees and soil, which

and service) and educative (for

nurture the lives above them.

the contents and activities of

type

tools/media

dimension

year

academic work:

adobe indesign

variable

2009

visual identity

adobe illustrator. digital print


fable ILLUS TR ATION

Fable is one of prominent new

corporate stationeries, marketing

Lounge and Dining in Jakarta,

collaterals and the interior elements

especially in SCBD area. This unique

inside the Fable itself. This series

place was concepted back in 2011 by

of illustrations comprised of

taking inspiration from fairy tales,

various characters and objects from

sometimes the dark and mysterious

medieval and fairy tales.

ones, emulating the ambience of a dark forest.

This project was done under Rubicube Creative with Mario

Inspired with old book illustration

Utama as Creative Director and

and engravings, a serial of drawings

Johanes Mario Abhimantra as

were made to be applied to the

Graphic Designer.

Fable’s identity, especially in

type

tools/media

dimension

year

professional work:

traditional drawing

variable

2012

illustration


type conference TYPOGRAPHY POSTER

This Type Conference 2010 was an

For a twist, I used Javanese letters

assignment for Typography II class.

(Hanacaraka) instead of the

The brief was to create a poster

original Kufic script. The phrase

for a fictitious event called ‘Type

of main typographic arrangement

Conference.’ The students are

in center is read as “Rembug

expected to emulate the style of a

Aksara,” Javanese equivalent for

graphic designer or typographer.

Type Conference. Interlaced words

This poster was created by

suggests the meaning of ‘meeting’

emulating Reza Abedini’s style.

or ‘dialogue.’

type

tools/media

dimension

year

academic work:

adobe illustrator,

50cm x 70 cm

2010

typography class

print on art paper


odysseia MENU ILLUS TR ATION

Odysseia is a high-end dining

combine the elements of fictitious

located in Pacific Place. It derived

maps, related food and beverages,

from the word Odyssey, which

also animals. I used an approach

means travel and the Greek epic

of vector collage, drawing and

by Homer. The place itself was

lettering combination to convey the

an eclectic concept of dining

eclectic and festive feel of Odysseia.

with various international dishes and interior style. Odysseia was

This project was done under

concepted under the term “Another

Rubicube Creative with Mario Utama

Journey� with travelling and

as Creative Director and Johanes

adventurous themes.

Mario Abhimantra as Junior Art Director. The overall menu layout

I was assigned to make the

and visual identity was designed by

illustration for menus which

Johanes Mario Abhimantra.

type

tools/media

dimension

year

professional work:

adobe indesign

variable

2013

menu illustration

adobe illustrator digital print on paper


graphic novel ANAK BAJANG MENGGIRING ANGIN

This is my Final Project for

were Epileptic (a graphic novel by

Bachelor degree which is a graphic

David Beauchard) and wayang orang

novel adaptation of Anak Bajang

or theater of Sriwedari. Stylized

Menggiring Angin, a novel written

Solonese style shadow puppet

by Sindhunata. The objective was

was chosen as visual model for its

to create an accurate, intriguing

slimmer and elegant anatomy. The

and persuasive visualization of the

book was printed in black and white

novel. Numerous visual and literary

on Japanese Book Paper 160gsm

research was committed. The

and comprised of 64 pages.

example of visual references used

type

tools/media

dimension

year

academic work:

adobe photoshop

variable

2011

graphic novel

digital drawing


multi-donor fund BOOK DESIGN

Following tsunami in Aceh in 2004

design for the cover and sleeve.

and Nias in 2005, World Bank in

The cover symbolizes the new tree

collaboration with Indonesian

or hope that has been planted by

government formed the Multi-

MDF. The sleeve depicts Acehnese

Donor Fund to manage the funding

handwoven pattern, symbolizes the

for disaster relief and restoration

strong partnership between World

projects. This committee worked

Bank and Indonesian government.

for 7 years on various communitybased programs. This book is a

This project was done under

commemoration that documented

Rubicube Creative/R&W Publishing

those programs over the course

with Mario Utama as Creative

of years. In this project, I was

Director and Indra Sutanto as Art

responsible in assisting design for

Director. Book photography by

the book content and developing

Mario Utama.

type

tools/media

dimension

year

professional work:

adobe indesign

variable

2012

book design

adobe photoshop offset print


pertamina aviation C ALENDAR ILLUS TR ATION

A 6-set illustration for Pertamina

and Batik Kompeni (Cirebonese

Aviation 2013 Calendar Pitching

Batik that depicts daily activities).

Project by Studio Grafis. The brief

The sequences in each illustration

was to create a series of illustration

depicts how the principles

that visualizes the core principals

would be applied in company’s

of Pertamina Aviation (a renowned

activities, e.g. precise timing in

aviation fuel company in Indonesia)

fuel replenishment, quality control

The style was inspired by Klungkung

in terms of fuel’s purity, precise

Painting (royal Balinese style)

calculations and statistic, etc.

type

tools/media

dimension

year

professional work:

adobe photoshop,

16cm x 31cm

2012

calendar illustrations

digital drawing


compiled works DR AWINGS AND ILLUS TR ATIONS

These are my personal illustration

Tove Jansson, Jean Giraud/Moebius,

excercises over the years. Most

Teguh Santosa and many others.

of them are my own musing

Some themes in those pieces

about culture, human psychology,

are angelic characters, heroism,

symbolism and esoterica. Many

Javanese-Balinese mythology,

of them also my own study and

megalomania, strangeness and even

emulation of the artists and

mundane daily musings.

illustrators I looked up to, such as

type

tools/media

dimension

year

personal work:

adobe photoshop,

variable

2010-2013

illustrations

watercolor, pen on paper


I don’t believe in perfection, but I do believe in improvement. I don’t rely on talent but I do solemnly trust process and persistence. I believe good works are born from good intention, passion and perseverance. Nevertheless, it is really all about alchemy and chemistry.


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This Portfolio is Authorized by Rinaldo Hartanto

All Artworks Belongs to Rinaldo Hartanto

No part of this publication may be reproduced, stored in any retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or other wise, without prior permission in writing from the author. For non-commercial use only.

Rinaldo Hartanto Š 2013


Rinaldo Hartanto Š 2013

ANACHRONISMO  

an alchemical portfolio of rinaldo hartanto