Communication Style Guide SUBS N SUCH RE BRANDING
Table of Contents 1 2
INTRO MISSION/COMMUNITY
10 11
LOGO VARIATION SOLID LOGOS LOGO USAGE LOGOTYPE FILETYPE/ PHOTO USAGE
COLOR/ TYPE 8 9
12 13 14 15 16 17
STATIONARY BRAND APPLICATION DIGITAL: WEBSITE SOCIAL MEDIA: FACEBOOK SOCIAL MEDIA: INSTAGRAM INTERIOR
WRAPPING UP
COLOR PALETTE COLOR CONTINUITY
TYPOGRAPHY
MOCK-UP
LOGO 3 4 5 6 7
COLOR COMBINATIONS
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HOW TO GET STARTED
Intro Visions and Intentions Subs N Such is a local Deli Restaurant chain that's been around since 1983 Who sells sandwiches and other deli products. Where people can sit down, rest, relax and have a delicious sandwich. This document serves as a guidebook for the Subs N Such relaunch to the local community and new locations. Subs N Such is a local restaurant company that provides for the community. They rely on building personal experience with customers to help create a relationship with them. The previous logo, seen at the bottom of the page, was outdated and inconsistent. The circle structure was for easy printing seals for packages. The typography in the logo was lacking in giving off the proper feeling of positivity the company does. The sandwich in the center is very detailed, with various colors. Subs N Such still has a local history and hopefully a big future. The new logo received a modern look but still is associated with positive feelings. The flat-designed sandwich rests inner circle design with flames waves meant to represent steam. Below the names “Subs, N Such” thick sans serif represents how big the company is to the community, standing out amongst other local businesses. With noticeable additions tagline "Homemade Sandwich" and "Est. 1983" To tell people our story. With the logo comprising of colors you would see in a Sandwich
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
(Previous Logo)
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Mission ,Vision ACCOUNTABILITY MISSION: To provide customers with quality ingredients and to build personal Relationships exceptional service with a smile” VISION: Create Relationships To feed future generations.
ACCOUNTABILITY: By building relations and feeding customers, we are Accountable for each person's health and well-being. Positive reinforcement to build better relationships Boosting community support and moral Avoid potential health risk or hazards
Communication GET INVOLVED: For the Subs N Such branding to be successful, we need to convey positivity and growth within the brand committed to the community. The brand must speak to both individuals and the community for each relationship to be special to everyone. Also, this must resonate to connect with the current happenings in the community and state of Tennessee. This idea will communicate our Central Brand Idea and Mission Statement What if everyone could not only help the community but make it grow. What benefits could this have, and who will it affect. It would start so many new relationships and a new path for people. How could a single sandwich change the world well it's not a sandwich it's a meal.....
SO COME SHARE A MEAL WITH US
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LOGO Variations
Acceptable Variations
Logo variations displayed in PMS 729 C (Dark Tan), PMS 584 C (Light Green), PMS 7416 C (Light Red), PMS 7159 C (Dark Brown), and PMS 1355 C (Creme).Please see the Color Palette for acceptable logo color variations on page 8.
1983
EST.
SUBS N SUCH
SUBS N SUCH
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
HOMEMADE SANDWICHES
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HOMEMADE SANDWICHES | EST. 1983
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SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
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HOMEMADE SANDWICHES | EST. 1983
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SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
Solid Stroke Logos Solid Color Logos that will be used as watermarks and branding marks on content displayed in PMS 729 C (Dark Tan), PMS 584 C (Light Green), PMS 7416 C (Light Red), PMS 7159 C (Dark Brown), and PMS 1355 C (Creme) . Also, PMS 7460 C (Sky Blue), PMS 165 C (Orange), PMS 187 C (Maroon), and PMS 534 C (Dark Blue)
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH
SUBS N SUCH
SUBS N SUCH
SUBS N SUCH
HOMEMADE SANDWICHES | EST. 1983
HOMEMADE SANDWICHES | EST. 1983
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HOMEMADE SANDWICHES | EST. 1983
HOMEMADE SANDWICHES | EST. 1983
Logo Usage 1.5(Inches) Improper logo size Which inhibits text readability
108(Pixels)
SUBS N SUCH
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
HOMEMADE SANDWICHES | EST. 1983
Use only logo for Sizes 1.5 sq inch or smaller
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Do not extend, or compress the width or height of the and do not rotate or reflect the/logo. Any of these actions will lead to comprimise of the logo legibility.
Do not outline the mark, (flame or sandwich) and text
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HCUS N SBUS 3 8 9 1 .T S E | S E H C I WD N AS E D A M E M O H
LOGOTYPE The circle compiles logo-mark ending at the bottom, which leads into the Subs N Such logotype. The type is in all caps in a 17 point font and spaced 0.0443 inches below the logo-mark. This mark must be kept consistent and distinct. All local chains should conform to the configuration and standards for the mark as outlined in this document.
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
10% Minimum clear space around logo - imagine an “invisible box” around the mark. Keep this area clear of text, illustration, or other graphic elements that could logo The logo is the official graphic identity for the Subs N Such Restaurant chain, it has been proportioned to hold up well to enlargement or reduction. If there are space problems, and another orientation is absolutely necessary, you must contact our headquarters at. Http://subsandsuch.com
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File Type/Usage For Facebook, Twitter, Linked In, Instagram, or other social media profiles use one of the following square logo variations:(solid color logos must be approved before being used for a social media format)
64 X 64 PIXELS
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
JPEG OR PNG
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
The use of high res jpg/ png (300 ppi) vector eps files for any print item up to 8.5 “x 11”, for larger print items use scalable vector eps file. For printing on offset press use PMS color variation. For digital color copies use CMYK colors
LOGO & PHOTOGRAPHY All imagery should depict a positive overall message about Subs N Such. The solid color logo will be used, unless it is reversed in white or light green. Avoid placing the logo-mark in cluttered areas of the image, or over a person. Also, do not use a color too similar to the background color it will not be clearly visible.
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
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Color Palette RGB: 182 / 129 / 80 CMYK: 26 / 50 / 76 / 6 PMS: 729 C Hex: #B68150 RGB: 211 / 124 / 85 CMYK: 20 / 4 / 81 / 0 PMS: 584 C Hex: #D3D655 RGB: 234 / 104 / 82 CMYK: 3 / 73 / 69 / 0 PMS: 7416 C Hex #EA6852 RGB: 252 / 210 / 153 CMYK: 50 / 59 / 70 / 40 PMS: 7519 C Hex: #5F4B3C RGB: 255 / 197 / 109 CMYK: 0 / 24 / 65 / 0 PMS: 1355 C Hex: #FFC56D
What are the Color Types What is Pantone (PMS or spot color) A PMS color is a solid color/ink that is directly printed in finished form. PMS colors are more precise and best for documents containing 3 colors or less and for large (over 1,000 quantity) print jobs. What is CMYK (process color) CMYK Colors are produced by mixing separate applications of cyan, magenta, yellow, and black inks. Process color can vary depending on the vendor and equipment. What is RGB (digital color) RGB color is for use with any digital device and used for website content, social media posts, or mobile apps.
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Color Cont The main color palette comprises the PMS colors shown on the previous Page. The preferred color presentation of the Subs N Such Logo PMS 729 C (Dark Tan), PMS 584 C (Light Green), PMS 7416 C (Light Red), PMS 7159 C (Dark Brown), and PMS 1355 C (Creme). Background of the listed PMS colors. These colors must be adhered to in Local agency logos It is not an option to print the logo itself in colors other than white, black, or the colors given in this style guide. See previous pages for more information regarding approved logo treatments. The color palette is intended to offer you more options for variety in the design and layout of documents. In addition: • Use single swatches of color in combination with white or black text, as well as and vivid photography. • Choose a color combination from the palette that is also found in your photography when possible. An example is light red on a on a white Background • Keep used color to a minimum. Try to use one main brand color with various tints and shades and a complementary if needed. • When appropriate use one of the gray tones given as a neutral color. This will balance the bold use of color from the main palette, with the content displayed in PMS
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
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Color Combination Acceptable color combinations
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH
SUBS N SUCH
SUBS N SUCH
SUBS N SUCH
SUBS N SUCH
HOMEMADE SANDWICHES | EST. 1983
HOMEMADE SANDWICHES | EST. 1983
HOMEMADE SANDWICHES | EST. 1983
HOMEMADE SANDWICHES | EST. 1983
HOMEMADE SANDWICHES | EST. 1983
HOMEMADE SANDWICHES | EST. 1983
All colors may be used when mark and text are the same color.*Creme stroke logos can only be used on a darker background.
BLACK WHITE/GRAYSCALE: GRAY = 80%
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
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Typography The typeface used in the Subs N Such logo is a Bebas Neue as well as the name and tagline. The date and establish text are Montserrat . Please use this typeface to add your regional name or contact information. If necessary you may use Bebabas Neue or Montserrat instead. Place the name of the regional branch in the following locations with respect to the logotype seen on page 6 - using or Bebas Neue, centered, written in all caps in one of the corresponding palette colors.
SUBS N SUCH Of ALCOA SUBS N SUCH
SUBS N SUCH
HOMEMADE SANDWICHES | EST. 1983
HOMEMADE SANDWICHES | EST. 1983
SUBS N SUCH Of ALCOA SUBS N SUCH of ALCOA
SUBS N SUCH of ALCOA Bebas Neue Bold Expanded
Bebas Neue Bold Expanded
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Bebas NEUE Bold Expanded
Montserrat Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Intro Stationary All stationery; letterhead, business envelopes, and business cards must use one of the approved logo and text lock ups and the official color palette.
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Brand Application Merchandise with the Subs N Such logotype must adhere to the color palette and set up as outlined in this style guide
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Digital and social media The corporate website: http://subsandsuch.com is the official digital marketing media for the organization. Any online digital marketing or specific events must be added through our corporate office.
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Digital: Website Website consist of a Header, Gallery, Story, testimonial, and Location. The Website also Includes an about, menu, catering, and contact
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Social Media: Facebook Twitter accounts associated with Subs N Such must use the main logo only logo with a background of RGB: 74 / 72 /73
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Intro Social Media: Instagram Twitter accounts associated with Subs N Such must use the color combination logo with white logotype, with a background of RGB: 48 / 61 / 146
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How to Get Started We have provided guidelines for you to use when developing communications in this style guide. Now it’s time to use these tools so that you can effectively reposition your local agency by engaging with more individuals and focusing on outcomes.
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
It’s time to Build A Relationship You can succeed by embracing the new positioning in everything you do. Here are some simple ways to start: • Launch the new identity using marketing, social media and public relations resources. • Engage employees and community members by sharing and discussing guide and developing customer relationships that relate with our branding • Develop the guide further to fit the chain location and relationships
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Color Combination
SUBS N SUCH HOMEMADE SANDWICHES | EST. 1983
For more information - check out our online resources.
HTTP://SUBSANDSUCH.COM/ Or email us: SubsNSuch@gmail.com