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automotive design portfolio








Skill-Sets Product/Automotive Concept Sketching & Rendering - Digital & traditional mediums

Trend Forecasting Ergonomics Engineering

- Mechanical & Electrical Engg.

Scale modelling ,Clay sculpting & CAD Modelling - Alias & Rhinoceros

Automotive Exterior & Interior design

• •

• • • • •

Work Experience (Automotive) Design consultant for : Indibon Design (2016- Present) Alius Design Private Ltd. (2016) Senior Designer (Automotive components) Wissen-Baum Engineering solutions LLP (2014 – 2016)

Assistant Professor for Automotive design M.I.T Institute of Design (2013 – 2014) Creative Designer (Transportation Design) Schoenemann Design,Derby, U.K (2012 )

Creative Designer (Vehicle Exterior/Interior) Force Motors Ltd. (2009 – 2010) Creative design Intern John Deere India Pvt Ltd. (Jul.‘08 - Jan.‘09)

Passenger-Van Face-lift ( Force Motors ) SUV design study with Full size mock-up ( Force Motors ) Train-Car Interior, for Cross Rail- U.K ( Hitachi, Japan ) Double and single deck city buses exterior & interior Exterior design for concept utility vehicle ( John Deere ) Concept electric-car’s exterior and interior design ( Ricardo, U.K ) Exterior design for a race-conversation project done on a Ultima-GTR, intended for British touring-car championships Electric-bus exterior design ( Mahindra & Mahindra )

Automotive-component / Product Design • • • • • •

Head-lamp & interior trim parts for a Sport-utility Vehicle (SUV) , Passenger-Van and a Mini-truck Multi-functional steering wheel for a concept car Instrument-panel cluster for a SUV Dash board concept for a SUV Refreshed Front Bumper & Grill for a Mini-Pickup Truck Engine-cover for a SUV

• • • •

Passenger-seating system for trains Auto-Accessories for various brands of cars Various Industrial automation equipments Various home electrical appliances

RIGUN. K. G Skype ID: connect.rigun E-mail:

Personal Information Nationality: English Proficiency: Date of Birth:

Indian Fluent 19th February

Academic Credentials Master in Automotive Design Coventry University, United Kingdom- 2012 Master in Transportation Design MIT Institute of Design, India

- 2009

Bachelors in Mechanical Engineering M.S University, India - 2005

Design-Software Knowledge Adobe Suite : Autodesk :

Photoshop, Illustrator, In-design, Premiere Pro Alias(Automotive), AutoCAD,Showcase

Rhinoceros 3D Bunkspeed :


Shot, Move

Major awards and honours 2009- Award for outstanding graduation project in transportation design 2009- Winner “Design the most desirable car�competition organised by Audi and Domus academy, Italy 2003- Award for the best exhibit for the science and engineering show 2003- Winner -The 5th Mitsubishi-motors international design competition 2001- Winner - Nexgen auto concept design challenge held by Overdrive (automotive magazine)


This design of steering-wheel used Reggera is shared by most of the ca manufactured by Koenigsegg. This set up houses just 4 set of function keys and rest of the controls for wiper, headlight etc. are on the multi-functional stalk lever which is behind the steering. On benchmarking with other hyper-cars this arrangement is very dated, as they have all the functions incorporated within the steering wheel.

d in ars t-


Regera is a hand-crafted 1800bhp hypercar manufactured by Koenigsegg. It derives this massive amount of power via a 5-liter twin-turbo V-8 petrol engine and 3 electric-motors. The electric motors are separately powered by a 4.5 kWh liquid-cooled lithium-ion battery system with in the car, which also makes it a plug-in hybrid. While it interiors are luxuriously cladded with leather, has a 9-inch infotainment system and a high-end audio system to sum up the creature comforts. In comparison with Regera’s

competitors the only feature missing is a hi-tech multifunction steering-wheel. This is a independently created conceptual project which explorers a steering-wheel design for Regrea that’s highly ergonomic and integrates all the basic functions on to it. It’s proposed to follow all the requirements to be crafted in-house in Koenigsegg, while using the most exotic material for it construction.



Design Benchmarks

Design Inspirations

ics Ste erin




Shown beside is a silhouette of Regera’s steering-wheel. The major constrain in this project is to keep the 2-spoke layout of the existing design because of its tried and tested ergonomic advantage. The colours coded on the steering wheel suggests placement of various functionbuttons in three different zones. These zones have been arrived upon by studying the placement of hands on the steering and additionally the priority and frequency of usage of various controls. The process is explained below.

High Moderate Low

Prioritizing different zones on the steering Steering wheel usage studied in few Super-cars The profile of Koenigsegg’s original steering-design is found to be very effective for ease of hand movement even during demanding situations. For further evaluation of steering ergonomics, steering usage in few other super-cars is benchmarked. All the crucial factors like ease of use, fatigue points, manoeuvrability, and usability of steering-mounded controls are analysed and the results formed the defining factors for the new design.

Most used region

High-speed driving

Region used only during cornering

Casual/low-speed driving

High speed turning

Sketch development

Sketch development

Rotary Switch Knobs

Also takes press inputs

Index-finger operated switches

Modular switch-pack concepts

Final proposal



Cruise Control On


- (+ / -) (rotate) - Auto (press)

- (+ / -) (rotate) - Cancel (press) Reset Head Light

Dim/ High

Off, Park, On, Auto



Wind-screen Washer (press) Turn Signal Left/Right

Audio mute

Hold (Track/phone)

Suspension Decoupling


Volume/I.P Brightness - High / Low (scroll) Vehicle Menu (scroll) Enter (press)

Track - Up/Down (scroll)

Electronic Stability Control ESC (turn knob) -Ice, Wet, Comfort, Race,Deactivate


Concept-Steering visualized in Regera’s interior

Cross-section of steering assembly showing different materials Plastic Carbon Fiber Aluminum

Aluminum bezel Airbag Trim Cover

Exploded view

Horn-pad fitment bracket Airbag Inflation Unit

One piece carbonfiber steering hub

Switch pack connector port

Steering wheel boss

Aluminium Paddle switch

Name plate Horn-pad control module

Paddle switch assembly

Switch pack housing

Exploded view shows major mechanical components of the multi-functional steering wheel (Note : Electronic components are not shown)

Ergonomics of Steering mounted Controls 5th percentile dimensions of the index finger and thumb figure of women were used in plotting the usability of controls Index finger operated controls placed below

Thumb controls

Index finger length- 62mm Thumb finger length- 42.7 mm Anthropometric data of the fingers and thumb is used to detail out the ideal placement of each control on the steering module. The red region shows the maximum reachability of the thumb finger

Hand position while driving

and green region of index finger. The index finger operated control are placed below the steering wheel, therefore overlap with the thump operated controls are possible as these are place above.

Controls operated by thumb

To match t over the inte housing and a designed to be While adding c Aluminum knobs a process of anodizing

Controls operated by fingers

Modular switch-pack assembly Rotary control knob

Slide switch

the exotic materials used all erior of Regera, switch-pack all its outer-components are milled out from Aluminum. colour contrast to these and buttons and done by the g. Rotary control knobs

Controls operated by fingers

Index finger operated switches (press type)

Controlling paddle switch

Controlling paddle switch

A compact-crossover concept by Nissan which is a competitor to the ‘Toyota C-HR’ Toyota C-HR is a compact crossover designed exclusively for the active urbanites, who wish to have the freedom of a SUV but doesn’t fully require its huge boot space.


Toyota C-HR in its concept guise

NI Spr


ISSAN rint



This design exercise looks into a possible competitor to the Toyota C-HR by Nissan. While this short project is mainly intended in exploring Nissan’s signature design cues like dynamic movements of volume and use of geometric and sharp edges in creation of a compact and dynamic SUV.

Envisioned to be based on the Nissan’s Rogue-sport platform

Selected front volume



Front quarter explorations Flamboyant


The Nissan family identity

Selected rear volume

Rear quarter explorations Creative



Adrenaline Junkie




i Des

rd wo y ke

Final proposals

Completely integrated steering column, instrument cluster and HVAC vents that could be the adjusted


n effect seats

Interior FLOW illumination strip (Mood lighting)





Seat integrated HVAC vents and controls


r ate o c UV t S d lve y’ evo Sport s ‘ d n of bra ar breed c tic Exo a new s. to tomer cus

fr y& k n fu ead h fa n o take o i is uld v co p’s Jee that nds. car tic bra exo


rts spo he h s h t re wit n o

The Brief: Cross-over ‘Sports car’ The Jeep is arguably the oldest manufactures of SUVs, and ever since their inception they’ve retained the ‘SUV only’ image. While in recent years many luxury and exotic car manufactures turned their interest towards SUVs and created a new breed of ‘sporty’ SUVs vastly different from the ‘go anywhere, do anything’ culture created by the

Jeeps. This project looks into the possibility of creating a bold new identity of Jeep which could help cater the ‘supercar’ customers. But in a distinct package that retains the core philosophy of the brand’s ‘Tough and go anywhere’ attitude.


Research : Random volume exploration sketches

The initial sets of exploration were kept very open ended with no set rules to define either the proportion or the volume of the vehicle. Only emphases here were to reflect the iconic 7-slot grill which represents Jeep’s core identity. While challenging Jeep’s traditional twobox design and finding a fresh visual volume stood as a key factor in all these sketches. Apart from that, reflecting Jeep’s off-roading heritage is another important criteria considered as well.

Inspired from Jet-Fighters with ‘drop tanks’ which are auxiliary fuel-tanks placed externally beneath the wing of the aircraft. This concept is one among the initial proposals that addresses the requirement of larger tanks for carrying the salt-water which is supposed to power the vehicle.

Direction :1

Direction :3

Research : Ra

andom ideas

This concept of a Low-slung sports-car is arguably the most challenging one to bear Jeep’s brand image. To reflect an air of lightness on the bodywork, its surfacing is made to interpret draped fabrics. The concept further adds in drama by using strings to secure the losses drapes.

Direction :2 Major theme here is to showcase two contrasting characters in one vehicle. Which is the smooth and sleek lines on the volume that makes up the passenger cell, as against the chamfered and tough fenders over the wheels.

Key Sketch : Rear Quarter

Con d




chm n e B


Final Design Direction

Bentley EXP 10 | Speed 6 (2015) Audi | Nanuk Quattro (2013) Italdesign Parcour (2014)



in ark




Aston Martin DBX (2015)





t pira

Theme : Chaotic Aixam | Mega Track (1992v)


The exterior form language exhibits a state of unrest, depicting intense stored energy. While this metaphor gives visual cues of the extreme abilities of this vehicle.

Key Sketch : Front Quarter


ar Spe


Rob otic






Dis tinc


Local Motors Rally Fighter (2007)


ete Fac


Sketch Development

Faceted & Sharp Long wheelbase, short overhangs, and a solid stance were the core elements that are embodied by this concept which makes its trueness in being a Jeep, even in the profile of a sports-car. The front appears extremely low and wide and

everything is arranged to be optimally aerodynamic. Viewed from the side, the D.L.O forms an exaggerated wedge shape which is seen as being sucked into the rear wheel-arch thereby dictating its massive power-out.

Dynamic- fascia system This concept is envisioned to be powered by electricity generated from salt-water. This means there is very limited requirement of cooling, especially at the front. So this could completely eliminate the traditional Jeep-style 7-slot grill openings at the front for radiator cooling. So in its place comes a wave of opportunities for expressing the identity as a JEEP. Used in this concept is a dynamic-fascia system, made up of a LED display bar. This system makes it possible to have varied styles for the brand’s 7-slot grill styling, that could even be customized by the user. At times the display system is also used to show some emergency messages to the pedestrians or other road-users.

Few different options of the customisable digital fascia system of the car

Staggered surfacing The design scheme is to stagger different elements of the car one over other. In addition to this, each element of the car is designed to be an independent entity. For instance, the front hood is all blacked

which incorporates the dynamic-fascia, while quarter-panels surrounding it are all separated. Similar is the case with the passenger-cell which is cocooned between all the body-work, adding a sense of safety.

Active Aerodynamic wing The rear deck integrates a lip spoiler, which could be transformed into an ‘Active- Aerodynamic’ wing to increase down force when required. This active-wing when retracted from the rear body-work expands to have a larger surface area for better highspeed handling. Apart from these, the

two humps on the rear-deck forms a crucial identity of this car. These house the salt-water tanks which are meant to generate electricity.

Barrel roll





Slides into Wing-station




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The drones are inspired from a bat’s form and way of flight. These are stationed on both the sides of the car, in the place of traditional wing mirrors. They are equipped with camera, and their prime function is to provide rear-view visuals just like wing mirrors.


A. N.

Drone 1 : Provides surrounding visuals Drone 2 :Warns driver for dangers ahead

Grid-marker projected

On demand the drones takes-off and provide the driver with aerial visuals of the car’s surroundings or help navigation in off-road trails by warning the driver of terrain ahead of him. These drones also houses a system to project gridmarkers on the road surfaces, making it easier for drivers to see the unevenness better.

Wing-mirrors transforms to Drones

Left-side Drone Increases ground clearance to suit different off-road conditions

Right-side Drone

X-Cross Suspension

4-wheel Steering

Strut Mounts Right Strut CFRP Passenger Monocell

Top view

Control Arm

Strut Mounts Left Strut

Steer-by-wire motor

Front 3/4 view

Jeep Quadra-LiftÂŽ Adaptive X-cross Suspension This suspension system provides height control and lifts the vehicle to suit different off-road conditions. An innovative x-shaped arrangement is used to fit large suspension-struts in tight architecture of this car.

It’s a zero carbon-footprint and a zero-emission propulsion system. The power is extracted as electric energy from two tanks of salt water/ ‘bi-Ion’ fluids, one tank holds a holds positively charged fluid, the other a negatively charged. The car pumps these liquids through a membrane, where the interaction of the charged electrons generates an electrical current. The used liquid is vaporized and released, harmlessly.

Rear 3/4 view

NanoFlowcell is the manufacturer of this proprietary flow-battery system

Selected direction

F1 style steering-wheel with integrated arm support

Theme: Cocooned Safety The interior design follows its own unique philosophy in contrast to the exterior, by emphasizing more on the feeling of sturdiness and safety to its occupants. The center-console forms a dynamic s-sweep when it blends with the massive infotainment screen, making it a major hierarchical visual element on the dash-board. On the other hand dynamic placement of control switches and knobs is done according to its functionality and usage, while making driver orientation quiet prominent part of this design.

The steering wheel is another unique part of this car, which incorporates an ergonomic arm support within it. While the system utilizes a drive-by unit and has a steering lock angle of just 180 degrees. Distinctive touch extends further to the 3d holographic instrument panel which consists of exposed twin-pods.

Distinctly shaped OLED ‘Touchbar’ makes it effortless to operate by sense of touch alone

Cantilever-beam supports which uses magnetorheological dampers

The Door panels incorporate an OLED touch-screen control instead of traditional switches, for all the operations ranging from rolling down the windows to unlocking the doors.

Twin-pod, 3d holographic projection instrument clusters The theme ‘Cocooned Safety’ is seen evidently in the seats, as the driver and passenger are encapsulated inside a sturdy shell.

Ca n ab tilev so er ba rbs be a ck -la roa m s sh d up inj bu por ur m ts ies ps th du a e s rin nd ea g a a t, w n a lso h cc re ich ide du nt ce .

Reimagining the

Ford StreetKA for 2015

Ford Ka is a city car which started production from 1996 to present. In 2003, the Ka brand was diversified, with the addition of a convertible model called StreetKa. Ka was famous among ladies making the original flavour for this convertible to have feminine character in it. Unfortunately StreetKa’s production ceased after 2006.

In this project an attempt is made to reincarnate the StreetKa with new values of the Ford design language for newer generation of customers. The Car now targets the active urban women. For the design exercise over here, a replacement for the hard top StreetKa is taken into consideration.

Design philosophy for the 2015 StreetKA Bold




Major design intervention went into increasing the cabin space but still maintaining the proportions of the original car.


(The original StreetKa )


# Car for the ‘Active Urban Girl’


MINI Cooper - coupé

Smart Roadster

Honda CRZ

The Benchmark vehicles targets the concept’s volume to be a 2 seater ‘coupé fast-back’

The ‘Key sketch’

Vehicle Volume Exploration

Final Environmental Render



Autonomous Expedition Vehicle Citroen – Expedition is envisioned for the year 2040 and beyond. By that time most of the city cars would be downsized to seat two or it would be used mostly on sharing system. In such an era there would still require the need of a week-end getaway vehicle, for people who love to travel long distance with friends or family. This vehicle is meant for them. The beauty of this project lies in the fact that this vehicle is envisaged to be fab-

ricated by a concept of Nano-manufacturing techniques, using Nano-robots. This concept employs a process in which instructions are encoded in a light wave which controls an army of Nano-Machines/Nano-Robots which would eventually build these vehicles.

(Coventry University M.A Thesis Project)

This concept is of a new breed of vehicle shaped aft a breakthrough manufacturing process Manufacturing instructions are encoded in Light waves

Light wave controls army of Nano-robots

Nano-robots extract Carbon atoms from the carbon-dioxide in the air

Army of nano-r constructs Car tubes from car

O C O Light Waves


Carbon atom

What if these Carbon ext make the vehicles of 2040

The year is 2040 the age of molecular manufacturing

ter the progress of Inspirations

robots rbon nanorbon atoms

Carbon Nano-tube

tracted from Air is used to 0

The inspiration board for one such vehicle -

The weekend getaway car

Ideation Sketches Search for wild & futuristic shapes

Sele cted

Ideation Sketches Search for wild & futuristic shapes

Con cep t!

Exterior design

Vehicle Type:

SUV (Sport utility Vehicle)

Drive train:

4-wheel drive


1 Driver + 4 passengers

Power source:

Hybrid - Hydrogen-fuelled jet

Driving Modes:

Autonomous Driving + Manual

turbine and battery power

Vehicle Dimensions Length.............4588 Width ..............2100 Height..............1684 Track Front......1664 Track Rear........1740 (All dimensions in mm)

This is mainly an Autonomous car, but it could also be driven at times. Being an Expedition vehicle, off-road travel often require a driver to guide the vehicle as

there are no defined roads which would instruct/lead the autonomous guidance system of the vehicle.

Under-body widene the surface area fo

Final Direction

ed to increase or batteries

Tail fin stops the vehicle from over-steering due to the unequal weight distribution caused by concentration of weight at rear by the engines and fuel tank. Asymmetric roof with patterns inspired from sea-shells

Drag reduction Lip Spoilers

Turbine exhaust

Turbine engined generator (fuelled by Hydrogen) to charge batteries

Advanced memory foam seats

Starlight headliner illumination

Body-shell strengthening members integrates to interior components

Over head touch controls

Battery fused into vehicle body-shell

Rear view screen

Infotainment & Air-con controls

Swiveling driver’s seat

Driver’s seat swivels

Vital informations displayed using windscreen integrated OLED screen Accessibility- Single sided Gull-wing doors

Asymmetric Roof- Defined by the unique vehicle packaging

Lounge Seating- ‘Sectional sofa’ styled seating for passengers

Interior design True to being an autonomous vehicle Citroen-Expedition’s cabin is designed asymmetrically which reflects its unique packaging layout. On entering the cabin through its single gull-wing door, the occupants are invited by a ribcage inspired interior design. The unique lounge seating layout contributes to roominess of the interior. All DLOs including the front windshield are integrated with transparent OLED


displays, which show vital information and navigational aids while driving. In autonomous mode driver’s seat could swivel towards occupants and whole DLO could transform to a massive display screen which could show any kind of media.

Scenario Renders

# Weekend camping in the woods

# Vacations on the beach

# A run to the city-centre for weekly shopping # Adventure rides over the rocks

1:4 Scale model of Citroen-Expedition project exhibited in Coventry University degree Show - 2011


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Client project: Commissioned in 2016

Ultima-GTR : Racing car build Ultima GTR is a road-legal production sports-car available in both kit and fully assembled versions. With a kerb weight of just 990kg, its build to be very track focused. Its repeated victories over the year in various championships have made it a hot favourite among the race teams. Since the design of this car is quiet dated, the first thing that a racingteam does is rework on its body-work

for better aero-dynamics. Design Role: Supported the team by providing design concepts after in depth study of aerodynamics report and CFD analysis. Deliverables included exploratory sketches and renders, Conceptual CAD of the under body tray , passenger-cell stiffening and further detailing of heat extraction on the body-work.

Racing car



The body-work highlighted in ‘blue’ are the ones that are altered for this build

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CAD renderings of the CRPF Areo-package designed for the modified chassis: • Under tray with extensions for front and side splitters • Rear diffuser • CRPF integration on steel space frame

60mm added here

CRPF passengercell reinforcement

2620mm (Altered Wheelbase) Front splitters

2560mm (Original Wheelbase) Under-body tray

Few snaps during the construction of the car

Side splitters

Rear diffuser

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All the aerodynamic elements were defined by detailed aerodynamic report generated by SM- Aero Techniques for this project. (

High downforce Front splitter

a Re rd


s oposal g pr ilin


Dual element wings (SM/DJ132)

Integrated Lip-spoiler on rear deck Side splitters Deep end-plates for wings

Final proposal

The following components were redesigned for this projects

Rear deck panelWidened body-work, integrated NACA ducts for cooling, air-exit louvres for heat extraction & lip-spoiler for better aerodynamics

Ram air-intake podFeeds air to the engin

Lower side panel Integrated Side air-pods for fresh air-inlet & vents for better heat extraction


Wind screen Narrowed down to reduce glare

Wing mirrorsAerodynamically shaped

Rear Body-workHouses the diffusers and has integrated heat extractor vents

Front Body-workReworked front air-intake, widened quarter panel & integrated air-exit louvres

Passenger Van facelift

Force Motors in collaboration with Mercedes Benz manufactures the T1 vans in India, which is the predecessor to the present generation Mercedes Benz Sprinter vans. They are branded as Traveller in India. These Vans where a runaway success since its introduction and they were manufactured unaltered for almost 22 years. Till now there are no competitors for these Vans, mainly because they are monocoque and this involves a heavy investment in manufacturing setup that didn’t favour any other local manufactures in India. Due to the recent changes in norms for engines, crash-worthiness and

Industry project: In production since 2011

pedestrian safety. The front fascia which also included the fenders and the bonnet had to undergo a redesign. Design Role: Lead designer from concept sketch to production. Deliverables included Exploration sketches and renders for Front fascia and interior trim, Conceptual CAD surface models, detailed product design for headlamps & trim parts including their CAD surface data and managing the full scale prototype development.


The old Fascia of the Traveller


Transporting people from the treacherous terrains of Leh Ladakh ..


} Older version of the Traveller with the original Mercedes Benz fascia


When Force-Motors was exclusive rights to man Mercedes Benz- T1 vans in whole design of the van wa over without any change f European version. Fast fo 2009, new engine and safe put forward by the Indian ment called for the refresh end.


granted nufacture India, the as carried from the orward to ety norms n governh of front

Being the only monocoque passengervan sold in India for about 22 years the theme: ‘Bold & Beautiful’ signifies how this vehicle has been a significant workhorse for India. In comparison to a regular min-bus, it’s the agility and compact dimensions of the Traveller which gained its popular recognition the scenic backwaters of Alleppey

among drivers and logistic firms alike. India is well connected by roads to every nook and corner of the country, but not all the roads are well maintained and some are even hazardous to drive on. The most important feat achieved by the Traveller is that it has conquered all

these terrains of India with ease. That is, from helping the blue collar workers commute every day to their offices to transporting adventure seekers through India’s wilderness. Hence, the Traveller’s new fascia was to be bestowed by a theme that would further strengthen its character.

Benchmarks >>

Renault- Master

Ford- Transit

Mercedes Benz- Sprinter

Ideation Sketches

Key design elements:

Elegant, Clean, Simple lines & Strong emphasis on functionality

Medium: Adobe Photoshop

Design Proposals: Pushing the boundaries for a completely new vehicle

Final proposal

Rendering of selected concept Conceptualization for this project initially started off with alterations to whole of front quarter of the van. While later on due to a budget constrain to this project, caused in selection of a

proposal with minimum tooling cost. Due to this complex surfacing, changes to the front windscreen and door-panel designs where all eliminated to keep costing at bay.

Digital rendering done for Management Review

Headlamp Design

Selected Proposal

Exploded view showing various parts inside the headlamp

Final Product

Interior headliner

Night-time ambience

To compliment the exterior refresh, a new upmarket ambience to the interior was envisaged. This involved a refresh to the seat covers, revamping the headliner and the optional overhead parcel rack. The image beside shows the selected proposal for the headliner design which is integrated with the parcel rack. Piano-black faux wood inserts ran through the entire length of the parcel

rack. This treatment along with the beige colour introduces an airy and unique ambience to the interior. While the brushed aluminum central panel further adds finesse to the space. Lounge-style lighting was introduced by means of LED-strip lighting and spot lights which further elevated the ambience at night.

Selected proposal

r design

Piano-black faux wood veneer insert

Overhead parcel rack

Embossed brushedaluminum central panel


Aircon vents

Wing mirrors Bonnet/Hood


The Traveller ‘Facelift’ These are the refreshed fascia components.


Fascia grill Bumper

Hybr Doub City

Industry project: In production since 2014

Schoenemann Design & DG Design are transportation design consultancies based in the UK. Together they have offered industrial design and project management solutions to various clients like British Rail, Siemens Rail, Bombardier, Hitachi Rail, Transport for London, Optare and so on. The client, for which this project has been carried out, has immense presents in the UK and wishes to upgrade their current product line to keep-up with the changing times. The client’s brief for this project was to provide design solutions


for their ‘Diesel-electric’ hybrid doubledecker city bus for London. Schoenemann Design was responsible for the interior design, while DG Design undertook the exterior design activities. Design Role: Supporting the team from development of concept sketches to CAD surface data. Deliverables included exploration sketches & renders, CAD surface modelling of seats, front & rear panels, trim panels, and various other components.


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Concept sketches

To break away from the traditional box volume of a bus, contemporary silhouette exploration was a key aspect during the concept phase. To aid this, each of these doodles was experimented with a distinct graphics for the windows (D.L.O).

(All the initial designs involved in the actual design process of this project remain an exclusive property of the client. An attempt has been made to reproduce some cues of those designs for this portfolio without hampering the confidentiality agreement made with the client. )

Selected proposal

Key words describing Friendly, Swift & Sop

g this concept : phisticated

The front of the bus is inspired from a friendly robotic fascia, comprising of an inclined headlight cluster and a distinct chin that sweeps towards the bumper line. A continuous glass-pane linking the upper deck and lower deck forms a huge windscreen with a distinct kink in the center. Similar features are carried forward towards the rear of the bus too. Much of the attention is brought to the window-graphics to decrease the visual mass on the bus. To aid this in vicinity of stair-case, the upper and lower deck is

visually linked by means of an extended window-line. While introducing a fake window area by means of blackenedgraphics further helps in decreasing the visual mass. This treatment could be seen behind the driver compartment and also towards rear, where the upper and lower deck’s windows have a seamless connection. Window graphics are inclined, which adds to the visual cue of being fast. This swift look is further elevated by flared wheel arches and contoured body surfacing.

The final design that made it to the production bus underwent further changes that were to adhere to costs and manufacturing constrains. During the design process the engineering team had critical input in deciding the shut lines that were incorporated

into the design, for instance various access-doors required for maintenance of the bus were shaped to match the rest of the design intend.



Theme Sketch

CAD model rendered

Actual interior Photograph

Interior CAD renders Early CAD model of the selected interior concept, which made its way to production.

Production Interior The interior on the production bus, this particular example is of a show bus done by the client.

Reimagining LEXUS LS430 as an electric car

Electric version based on the Lexus LS 460’s dimensions and foot-print

The Tesla model S which started as a niche luxury car, now got catapulted to become a benchmark luxury electricsedan. Many companies world over is trying to replicate Tesla’s winning formula. This short project looks how Lexus would do it in their way.


The scope of this project was to discover the possibility of a full-size electric-sedan by Lexus. To execute this design study, the dimensions of the car were based on a (2016) Lexus LS460. Major emphasis went into creating new proportions for the car, which is made possible due to the electric drive-train. The skateboard style chassis incorporates the electric-motors and the bat-

9 Lucid Air

tery, freeing up space especially from the traditional engine bay. This eventually enlarges the passenger space within the same footprint. This new architecture gives fresh possibility for Lexus’s visual language. For this project Tesla’s Model S and Lucid-motor’s Air are benchmarked for their exterior styling cues and minimalist take on surfacing.

Tesla Model S

Initial researc






ch sketches User persona: Young Entrepreneur

Skateboard Chassis

Minimal powertrain components maximizes cabin space

Battery pack integrates with floorpan

The electric powertrain minimums the ‘dashto-axle’ ratio eventually increasing the cabin space in the same foot print when compared to a traditional sedan volume.

Ample legroom for rear passengers


Le x Modern





Design keywords

y ph

velopment sketches

ign Phil Des os o us

Final proposals

Final proposals

This custom-bike digital painting is done around Honda’s elegantly crafted CXseries longitudinally mounted V-twin engine from the 1980’s.

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Thanks for your time !

Products & services of the following companies were vital in the realization of this publication.

Copyright Š 2017, by Rigun.K.Gunavardhanan. No part of this digital publishing may be reproduced in any form without the prior permission of the author.

Rigun.K.G - Design Portfolio  

Automotive & Transportation Design Portfolio- 2017

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