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Newsletter Summer 12 v5:Layout 1



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Summer 2012

News from your local motorcycle dealer in Bridgwater, Bristol and Cardiff...




from Riders

Want to ride a new bike every 2 to 3 years? You can with the new finance plan

Welcome to the Summer edition of the Riders newsletter.

from Ducati TriOptions Personal Contract Purchase - Just £199 a month for your own Diavel Carbon or £148 for an 848 Evo. For more info see page 5

It’s been a bit of an eclectic weather mix at the start of the season with record breaking highs in March and record breaking lows in May, a drought but boy when it rains it certainly chucks it down! As usual we are dodging the showers and exhibiting at lots of events this summer so if we don’t see you in store we will see you on the road very soon.




With Harley-Davidson® it all starts with a test ride. Plus, take a test ride before the 30th June and you could win the experience of a lifetime riding Route 66. See page 4 for more info.

Congratulations to winner Paul Hornsby and runners up Stephen Ball, Mike Smith and Scott Anderson, your custom bikes were voted favourites in the Riders Custom Bike Competition. We hope to hold the competition again next year so now’s a great time to start making your bike stand out from the crowd. If you are unsure of the best way to start customizing your motorcycle just ask our parts team, they will be very happy to help

BMW R 1200 GS


R 1200 GS

BRISTOL Happy birthday to our Bristol branch, 10 years old in May, we celebrated with a bit of a birthday bash, thanks to everyone who came, hope you enjoyed the cake!

£1,765 worth of complimentary

sought-after accessories

DAINESE NOW IN STORE Dainese is new at Riders for 2012. Known worldwide as a stylish and reliable brand see more on page 3




See page 6 for more information...

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Events & News HOGS IN HAYFIELDS Preparations for the Bristol Chapter Annual Rally ‘Hogs in the Hayfield’ are well under way with tickets selling fast. The event will take place from the 6th to 8th July at Cleve Rugby Club in Bristol. For more info please visit


Ducati UK in association with Focused Events, will be organising the ultimate track day for Ducatisti at the World famous Donington Park Circuit.

AMERICAN POWER AT WESTON BIKE NIGHT Riders will be showing the latest 2012 HarleyDavidson® models at Weston Bike night on Thursday 5th July. The popular nights are held throughout the summer with money raised donated to the Royal British Legion. Come and see the range from Harley-Davidson® alongside the hundreds of other bikes displayed along the seafront.

The Leicestershire Circuit, scene of Ducatis first ever World Superbike win, will play host to the thunderous sound of Ducatis in their natural playground. The track day will take place on Tuesday 31 July and will be on the full Donington GP Circuit.

INDEPENDENCE DAYAT RIDERS We are once again celebrating American Independence Day HarleyDavidson® style with USA themed events in both our Bridgwater and Bristol branch. This year the 4th July actually falls on a Wednesday but the parties will take place on the 30th June. At the time of press we are still working on the final details for the day’s entertainment, but make a note in your diary and we will be in touch soon!

The track day is a Ducati only event – to book your ticket just give us a call.

BMW DEMO DAY AT ABERGAVENNY Following on from our Ducati and HarleyDavidson® demo events at this popular biker meet, itís now time for the 2012 BMW test ride day.


Ducati owners can book through Riders, the cost of the track day is £169 which includes breakfast, use of a garage and the chance to share the track with star riders such as Neil Hodgson, Niall Mackenzie and Steve Plater who will also be available for coaching.

Join us in Abergavenny on Sunday 15th July for your chance to try out the latest BMW models including the 2012 S 1000 RR. There is no need to book your test ride in advance just bring along both parts of your licence and ensure

you’re wearing suitable riding gear and you will be off! Our staff will be on hand on the day and there will be lots of other bikers around to share opinions with about the models on offer. Sunday 15th July Oasis Snack Bar at Abergavenny Bus Station, Monmouth Road, NP7 5HH from 10am till 4pm

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Products & Clothing



If it’s just too hot for leathers there is no need to compromise on your safety, Draggin Jeans are to millions the most comfortable summer motorcycle trousers the world knows! Hop on the bike and head down to the local for a spot to eat or a dash around the shops, Draggin Jeans are never out of place.


The new jacket on the block from Furygan is the all season’s textile Titan with removable ALU-thermal liner to keep out the cold & full airflow system for summer riding. The Titan is also equipped with full armour which is reinforced with aluminium for greater protection. CE approved and available in store

Ground Breaking Technology for

now for £269



Each pair of Draggin Jeans is reinforced with Kevlar Unobtanium, a man made fibre which offers incredible abrasion, cut and heat resistance. It is knitted into hi-tech panels that back the outer fabric for your protection while providing a soft and comfortable feel inside. Despite its softness, Draggin' Jeans achieve the same CE certification as leathers!


A new Bluetooth® Communication System that’s totally brilliant – a bone conduction microphone integrated into the frame of these glasses is able to catch your words directly from your nose. This technology promises a clear conversation not affected by strong environmental noise or wind. The SG04 Speakglasses can be connected to Bluetooth phones, music players and GPS, the earphones are designed for inside helmet use and it even answers automatically in hand free mode!

Try on a pair in store and be amazed at how light they are, we could hardly believe they weren’t just normal sunglasses!



Dainese is new at Riders for 2012. Known worldwide as a stylish and reliable brand, Dainese motorcycle clothing is an excellent choice for any biker. The durable designs feature high-quality materials and the latest technology to ensure the best in both comfort and safety.

£89 Full Metal Pro Glove

Carbon Clover Glove




Avro Leather Jacket

Racing Pelle Jacket

R-Twin Jacket

Tourage Vintage Jacket

£279 Torque Pro Out Boots


Alien Pants

£237 Racing D-Dry Jacket

£459 Maverick Jacket

£509 Tundra Goretex Jacket


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From urban brawlers to long-haul touring machines, from contemporary customs drenched in chrome to dark retro-style bobbers; Harley-Davidson® really does have a motorcycle for every kind of rider. Plus, take a test ride before the 30th June and you could win the experience of a lifetime riding Route 66 enjoying the legendary highway whilst tuned into the unique sound track that only a Harley-Davidson® can deliver.

HARLEY-DAVIDSON® MOTORCLOTHES® New and Limited Addition Summer Clothing

Rhinestone Vest




Checked Shirt

Denim Shorts

Patch Sleeved Shirt

Ladies Checked Shirt


Ladies Flip Flop

Hydration Headwrap


Before You Buy All our rentals are late-model motorcycles that have been serviced and maintained according to the manufacturer’s high standards, full insurance, breakdown cover is included too.

Unsure what to get that bike enthusiast in your life, Riders vouchers offer an easy solution. Riders Gift Vouchers are available in £10 and £20 denominations and are exchangeable at any Riders branch, use them at our parts, clothing or service counters in Bridgwater, Bristol or Cardiff.


If you are looking for an extended test ride on one of our Harley-Davidson® models then why not consider renting one of our hire fleet for 24 hours.



What’s more if you rent one of our Harley-Davidson® with a view to buying the same model and then go ahead with your purchase within 30 days of your rental we will refund your rental costs, so you really have nothing to lose.


All vouchers come with a gift card and envelope. If you are buying our vouchers online we can send these out on your behalf together with a personal message via recorded courier to you or to save time direct to your intended recipient.

SURPRISINGLY AFFORDABLE Don’t just dream of riding a Harley-Davidson® motorcycle, with a number of tailored finance products available, a new Harley-Davidson® may be more affordable than you think. So make it happen and drop by our Bridgwater or Bristol dealerships where our staff are trained to give you the most affordable package depending on your requirement. Stop dreaming and start riding.

© H-D 2012. Harley. Harley-Davidson® and the Bar & Shield logo are among the trademarks of H-D Michigan, LLC.

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A brave colour combination combined with dedicated special parts which feature a military inspired design, transform the Monster 1100 EVO into the Monster Diesel. The Monster Diesel, designed by Diesel’s fashion stylists guided by Diesel founder Renzo Rosso himself features an eye catching military chic style. Set against the black treatment of Ducati’s Trellis frame, wheels, engine covers, exhaust system and forks, the exclusive ‘Diesel Brave Green matte’ livery delivers a rugged military vehicle feel, while front brake callipers are finished in shocking yellow to make a strong reminder of the model’s performance heritage. Due in store in July 2012, the new model is priced at £10,690 pre-order now to avoid dissappointment.



£120 Ducati Corse Chronograph Watch

Ducati Silicone Watch

£588 Ducati Carbon Fibre Watch


With Ducati’s new TRIOPTIONS you can change your bike every 2 or 3 years allowing you to always ride the latest models.*

TRIOPTIONS offers low deposits and low monthly payments. Pay Just £199 a month for your own Diavel Carbon. or pay just £148 for an 848 Evo.

m s fro e c i Pr

8 4 1 . £ p.m

At the end of the finance agreement you have 3 options

• Part exchange the bike for a new Ducati. • Pay the balance in full. • Return the bike to your authorised dealer.*

Contact Riders today for your personal quote and drive away on your dream Ducati tomorrow! *Subject to the motorcycle being returned on time, good condition (fair wear and tear accepted), within the permitted maximum mileage and all the required payments having been made. New finance agreements are subject to status. Finance is only available to applicants aged 18 and over subject to status, indemnities may be required. This finance offer is only available through Ducati Finance, provided by Black Horse Ltd, St. William House, Tresillian Terrace, Cardiff, CF10 5BH. This finance offer is only available to applicants residing in Mainland UK and Northern Ireland. This finance offer is not available in the Channel Islands and the Isle of Man.

MONSTER 1100 EVO Evolved to deliver 100hp and 76 lbs/ft of torque, the Desmodue Evoluzione engine is the most powerful to have ever graced an air cooled Ducati. Ducati Traction Control and ABS fitted as standard, add safety to a more progressive riding style. Demos are now available, book your test ride now!

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Riders of Cardiff

The Ultimate Riding Machine





NOW MORE AFFORDABLE The S 1000 RR is still the Superbike to beat and it’s now more affordable than ever before, pay just £250 a month for MCN's Machine of the Year.

Term of agreement

36 months

Option to purchase fee


36 monthly payments


Total amount of credit


On the road cash price**


Total amount payable




Optional Final Payment


Representative 9.3% APR

FINANCE Head-turning dealer deposit contributions are giving the R 1200 boxer-twin models even more appeal right now. There's £1,000 on offer for the versatile R 1200 GS , £800 towards the go-anywhere R 1200 GS Adventure and the mile-munching R 1200 RT Tourer – plus £500 for the R 1200 R Roadsters, including the retro-styled Classic version. These offers are available with BMW Select Finance, which also gives you appealing monthly payments and a welcome choice of options at the end of your agreement*. These great deals have now been extended and are available until the end of June, contact our Cardiff store now for your personal quote.


Messenger BAG

Function 3 RUCKSAC

Monthly tailor made finance plans are available for BMW Accessories and Rider Equipment. Spread payments for your new kit over a time that suits you; please contact our team for more information.

S 1000 RR

Our technicians at Riders BMW Motorrad Cardiff have extensive qualifications based upon advanced professional training programs which meet BMW worldwide benchmarks. Thus, we can always offer you a premium quality service giving you complete piece of mind every time you visit us. To book your next service please contact Craig in our Cardiff team.

R 1200 GS

£1,765 worth of complimentary accessories

THE ONLY THING MISSING IS YOU £345 £158 Neon Boulder

JACKET City 2 Denim


There couldn’t be a better time to take a closer look at the R 1200 GS. This great bike now comes with an incredible £1,765 worth of complimentary sought-after accessories, such as an Akrapovic Sport Silencer, Scratch-resistant Tinted Windshield, a set of Vario expandable panniers (including inner cases), and a Large Tank Bag. With this offer, not only will you have the legendary, go-anywhere R 1200 GS to take you on your next adventure, but you’ll also look the part and have the equipment to make your journey even more unstoppable. Contact our team in Cardiff on 02920 780070 for more information and to book your test ride. *Offer available at participating BMW Motorrad dealers in the UK only. Offer applies to the three versions of the 2012 model R 1200 GS (Standard, Triple Black and Rallye) that are new and first registered to retail customers between 01 June and 31 December 2012 inclusive, subject to availability or until stocks last. The Offer is not available on any version of the R 1200 GS Adventure. BMW Motorrad reserves the right to substitute alternative accessories of an equivalent value. The £ 1765 value of BMW Accessories is the 2012 recommended retail price including VAT. The standard exhaust and windshield are also supplied to the customer with the motorcycle upon delivery. Accessory fitting costs may apply at the discretion of the supplying BMW Motorrad dealer.


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Clothing and Offers £615


Pay your Sportster™ the ultimate compliment (and scare next door’s cat!) with a Akropovic exhaust system. That classic, legendry HarleyDavidson® design now comes with more attitude. Choose the Open Line for optimum performance and deep resonant sound, Includes header silencer, heat shield. An optional noise reduction insert is available, pick from chrome and black coated.




DRYINSIDE New from Knox the Dry Inside performance base layers let moisture out but not back in, this helps keeps your skin dry and comfortable in all conditions. The Knox Dry Inside fabric is treated with 3XDRY® so the outside of the fabric is water, dirt and stain resistant. Available in XS to XXXL in store now. Short Sleeved Vest £34.99 Long Sleeved Vest £39.99 Sport Pant £39.99


Style New from TCX the X-Street Boot is a versatile shoe offering not only safety but style too. This sneaker inspired riding shoe is perfect for riding round town and thanks to TCX’s development work, the X-Street has gained full CE Certification and boasts safety features such as ankle, heel and toe reinforcements. Made from leather or cotton and Kevlar®, ladies and mens boots are available in a range of colours and in store.


Team T-Shirt


Rossi Team Polo

Rossi Replica Cap

The boots are £89.99 for the waterproof version and £79.99 for non-waterproof.



NEW LIDS from SHOEI and SHARK Shoei RJ Platinum

Shark Stinger Race-R Pro


Shark Sauer Speed-R












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RECORD SPEED FOR JESSOPP’S DUCATI Martin Jessopp achieved a record breaking 208mph through the speed trap on the Riders Ducati at the recent North West 200. After Jessopp’s toe curling top speed and 2nd row start he finished the race between the towns of Portrush, Portstewart and Coleraine in 12th position. Some of the high performance parts fitted by our own technicians on Jessopp’s Ducati 1098 are also available for today’s superbikes. Why not ask our team about performance parts for your very own Ducati - we don’t recommend you try and beat Jessopp’s top speed though!

TCX URBAN BOOTS waterproof Stylish leather ban ur e th r fo boot ban and not so ur Boots road!

NEW FACES AT RIDERS Welcome to Riders Dan Meeghan who joins the Bridgwater sales team, Hywel Jones new to the Cardiff Sales team, Ricky Davis our new Technician and Duncan Williams our Fleet and Rental Assistant in Bristol. Also many congratulations to Harvey King newly promoted to the roles of Bridgwater Sales Manager..



£84 AFS8



TD Windproof



Rossi Team cap - £20


A customer in Bristol wanted to make sure that his new helmet was completely right before leaving the store, we snapped him sitting in our Café and enjoying some tea and cake while wearing his new lid!

CONTACT US: As well as contacting us by phone or in person we are very happy to take e-mail enquiries, either use the contact form on our website or simply direct your enquiry to

Rossi Team Hoodie


Riders of Bridgwater Riders House, Wylds Road, Bridgwater TA6 4BH Tel: 01278 457 652’




Ladies Team Singlet - £25

Riders of Bristol 519-521 Stockwood Road, Brislington, Bristol BS4 5LR Tel: 0117 958 8777

Riders of Cardiff Sloper Road, Cardiff CF11 8AB Tel: 02920 233559

Opening Times: Monday - Saturday 9.00am - 6.00pm

Photographs in this magazine are for illustration purposes only and may not be the featured model. Prices and product information correct at the time of going to press. E&OE.

Newsletter Summer 12 v5:Layout 1

Riders Motorcycles Summer Newsletter 2012  

Welcome to the Summer edition of the Riders newsletter. It’s been a bit of an eclectic weather mix at the start of the season with record br...

Riders Motorcycles Summer Newsletter 2012  

Welcome to the Summer edition of the Riders newsletter. It’s been a bit of an eclectic weather mix at the start of the season with record br...