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THEIR AIM IS TRUE

Before You Go

SURVEY SHOWS CONTENT MARKETING KEY IN 2017 PLANS

ust how successful is content marketing in today's marketing landscape? Turns out the numbers are very good indeed. According to the newly released "B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America" study, 62 percent of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more successful than a year ago. The report surveyed 2,562 marketers from varying industries around the world. Here's what their 2017 content marketing plans hold:

34% 73%

Say their strategy is extremely or very effective at helping achieve content marketing goals

Say their strategy includes a plan to operate content marketing as an ongoing business, not simply a campaign

37% Have a documented content marketing strategy

Their Aim is True  
Their Aim is True  
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