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SURVEY EMPHASIZES VALUE OF PRINT FOR SMALL BUSINESS OWNERS

When it comes to small business marketing, print is it. According to Vistaprint Digital’s “Micro Business Marketing Mix Report,” 68.6 percent of small business owners with less than 10 employees say they use a strong mix of print with their online marketing strategies. The report, which surveyed 1,000 small business owners and 2,000 consumers, also says 33 percent feel that having better consistency across print and online would impact their bottom lines. Here’s a look at where they say print matters.

51.1%

Business Cards

11.3% Print Ads

11.1%

Posters/Flyers

7.3%

Printed Brochures

6.7% Signage

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