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Before You Go

SURVEY SHOWS THE VALUE OF PERSONALIZED CONTENT

ame a place, any place, within the customer journey that can’t be bolstered by content. Tough, isn't it? The key is in what type of content you use. According to the “Content Marketing’s Evolution: The Age of Hyper-Personalization and Automation” report, 80 percent of marketers say their objectives are met when they use personalized content over any content. The report, conducted by the Demand Metric and Seismic Report, surveyed more than 180 B2B enterprise stakeholders. Here's a look at the types of content personalization marketers are using today:

SEGMENT SPECIFIC

PERSONA SPECIFIC ACCOUNT SPECIFIC

STAGE SPECIFIC LEAD SPECIFIC

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SEPTEMBER/OCTOBER 2016

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One Size Does Not Fit All  
One Size Does Not Fit All  
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