Too many of us spend hours crafting new content only to spend a few minutes promoting it on our social channels. This is a shotgun approach, and it represents a lost opportunity.
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– Todaymade founder Garrett Moon on the importance of implementing a content-sharing plan into your content marketing strategy
Reinventing You:
Define Your Brand, Imagine Your Future By Dorie Clark
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long time ago, in a generation far, far away, TV used to be the best way to reach the masses. Not anymore. According to CashSherpa, if you’re after 18-34 year olds in the United States, you’ll have more luck reaching the masses through YouTube. Enter your “What Does the Fox Say” moment here. While one video won’t necessarily land you on the “Today” show, marketing experts say creating a simple plan (think five-minute videos) to familiarize yourself with the strategy is a good way to get started. The medium is catching on with advertisers, too. According to eMarketer, total global advertising spend on YouTube tallied around $5.6 billion in 2013.
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The percent of marketers that plan on increasing their content marketing spending over the next year, according to the “2014 B2B Content Marketing Benchmarks, Budgets and Trends – North America” study from the Content Marketing Institute and MarketingProfs.
re you where you want to be professionally? It’s a question you most likely ask yourself all the time. Whether you want to move up the ladder faster at your present company, change jobs or make the leap into a whole new field, your goal is simple: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Thanks to branding expert Dorie Clark, you now have a road map for that next phase of your journey. In “Reinventing You: Define Your Brand, Imagine Your Future,” Clark provides a stepby-step guide to help you assess your unique strengths, develop a compelling personal brand and ensure that others recognize the powerful contribution you can make. Mixing personal stories with engaging interviews and examples from well-known personalities such as Mark Zuckerberg, Al Gore, Seth Godin and others, “Reinventing You” shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you and live the life you want. printForum • January/February 2014
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