in Canberra, Australia (now Fitness First) mused the decline in aerobics classes. In search of answers Bill travelled to Auckland New Zealand to investigate a new concept in aerobics: PUMP.
BALANCE) across 1,000 facilities in Australia and Southeast Asia. Facilitating these classes across the Asia Pacific region is close to 10,000 Les Mills trained Instructors.
Les Mills mission Les Mills’ mission is to create a fitter planet, and Immediately he liked what he saw: enmasse we do this by helping clubs build healthier busimembers participating in a weights class to nesses by making more people love their clubs. music revolutionary in so many females Our programs help them achieve this through + The – classes will be delivered byways: a team of hand-picked presenters participating in resistance training, males parbetter member acquisition and retention as ticipating in aerobics and barbells and weightstudies show that club members who join group plates occupying real-estate on the studio floor. fitness classes are 4 times more likely to attend their facility. Statistics also show that members This is not think just about ‘doing exercise’ or that worlds on bigtheir screens. Thetwice/week classes will remain be deliv-a Todayevent we would nothing of this concept attend facility working a group, but it’s experience, member ered by abetween team of hand-picked – but in out thein90s, females andabout weight-training 2-5 years. Aspresenters instructorsfrom play connection, community and per- a Australia, and THE MAN himwere atypical,challenge, males certainly didn’t participate key part Southeast in enabling Asia this to happen by deliverformance. is that each and every one ing selfour Glen Ostergaard thefocus Program Directorour of in aerobicsOur andgoal weights were confined to the programs, we–also on growing who attends, leaves inspired and with tools and instructors both RPM and SPRINT. gym floor. so that they become the greatest ininsights that they can harness and build upon structors (and human beings) they can be. Ophelia from Australia is making the trek to even long Bill after theimmediately event ends.hooked and recHowever, was Singapore especially for Friday Night Bikes ognized the potential in the concept for his faLMAP countries We excited thehe impact that we “I’m expecting on the Friday night a whole lot cilityare back home.about And right was: PUMP waswill a Australia, Thailand, Indonesia, Malaysia, Philipbe making in eachflocked participant’s life aerobics through pines, of crazy cycle obsession!” are Brunei, quietly consuccess. Members back to the Singapore, Vietnam, We Guam, Malthis epic fident Cambodia, there will be a whole-lotta-obsession studio noevent. thanks to this pre-choreographeddives, Papua New Guinea, Laos. as at the time of writing most of the cycling sesweights-to-music class. Friday night bikes sions have sold out. theprogram, first timeinina Singapore: This gamble on a For single single faFRIDAY NIGHT later BIKESexpanded powered Amanda Breen, Les Mills RPM cility in Canberra has 2-decades by (including BODY BIKE® its dePresenter says: in to 15 programs RPMmakes and BODYbut. The 4-hour cycle-a-thon “I can’t wait to ride with 150 features popular Les Mills cypeople who love indoor cycling cle programs RPM, SPRINT – the energy will be insane!” and new to market THE TRIP. “The fact that we are featuring THE TRIP is an immersive cyour 3 cycle programs makes + Amanda + Glen cle experience where riders the event even more special, are lead through fantastical I’m so excited!” 12
RIDE ON January 2019