Ride High Magazine 12 - January 2021

Page 54

+ FIT Summit is moving towards a hybrid model of in-person and online

THE FUTURE OF TRADE EVENTS Forced by COVID-19 to abandon their usual in-person formats, the organisers of fitness conferences and trade shows quickly switched to an online model in 2020. Does this mark the beginning of the end for events and networking as we know it?

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ROSS CAMPBELL FOUNDER & CEO FIT SUMMIT 54

RIDE HIGH January 2021

OVID-19 has shaken the events industry to its core, decimating many key players and turning traditional business models on their heads.

"We hosted six virtual events and one hybrid event in 2020: a live, in-person conference in Singapore in front of 200 executives, broadcast simultaneously online. Across these seven events, we served 10,000+ registered attendees from 50+ countries. Through COVID, our audiences grew from our traditional in-person conferences of 250–1,500 people to, now leveraging virtual, 2,000–3,000 delegates per event. "Like virtual fitness, virtual events are here to stay, but this isn’t a game everyone can or should play. Physical events will return – they already have in Asia-Pacific – but only a few