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RIDE  FOR  YOUR  

RIGHTS!  

 

                                     

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            Dear  reader,       we   are   pleased   to   present   you   our   Ride   for   your   Rights!   2013   sponsorship   portfolio.   We   also  would  like  to  thank  you  in  advance  for  your  kind  interest.     On  the  following  pages  we  want  to  encourage  you  to  become  a  partner  of  the  Ride  for   your  Rights!  project,  which  was  awarded  the  Austrian  Charlemagne  Youth  Prize  in  2011   and   2013   and   lists   Presidents,   Olympic   Gold   Champions,   and   Nobel   Peace   Prize   nominees  as  its  proud  supporters.       Alongside   our   already   existing   partnerships   with   supporters   in   politics,   education   and   sport,  we  require  strong  economic  partners  who  want  to  place  themselves  successfully   in  this  positive  environment.     Cross-­‐border   mobility   of   the   youth,   education,   European   identity,   environmental   friendliness  and  sustainability,  health  and  tolerance  are  only  a  few  of  the  main  concepts   that  the  project  is  dedicated  to  and  aims  to  convey  to  the  public.     We  now  wish  you  a  pleasant  time  while  taking  a  closer  look  at  our  sponsorship  portfolio   which   will   familiarise   you   with   the   project   and   the   sponsorship   options.   We   are   very   much  looking  forward  to  welcoming  you  as  a  partner  of  Ride  for  your  Rights!  soon.    

It’s time to (ex)change your life

    Yours  sincerely,  

 

    Julian  Walkowiak  (Project  initiator  and  coordinator)  

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Table  of  content    

1.  The  vision  .................................................................  4   1.1  Bike  of  Honour  .....................................................................................................  5   1.2  Vienna  –  Ankara  Tour  ..........................................................................................  5   1.3  Promoting    sustainable  mobility  ..........................................................................  6   1.4  Promoting  a  healthy  lifestyle  ...............................................................................  6  

2.  Visibility  and  the  media  ............................................  6   3.  Impact  ......................................................................  7   4.  The  project’s  sustainability  .......................................  8   5.  The  Citizens  of  2020  Tour  ..........................................  8   6.  Promoters  of  Ride  for  your  Rights!  2013  ...................  9   7.  Sponsorship  ............................................................  10   7.1  Results,  achievements,  media  penetration  of  Ride  for  your  Rights!  .................  11   7.2  Main  sponsor  –  package  (€  15.000,-­‐)  ................................................................  13   7.3  Joint  sponsor-­‐  package  (€  2.000,-­‐)  .....................................................................  15   7.4  Non-­‐financial  sponsor  ........................................................................................  15   7.5  Something  completely  different  ........................................................................  15  

8.  Contact  &  further  information  ................................  16  

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1.  The  vision     The  project  is  realised  by  student  volunteers  from  all  over  Europe.  New  volunteers  are   joining   on   a   continuous   basis.   Through   the   Ride   for   your   Rights!   project,   young   Europeans   from   all   countries   of   the   continent   are   encouraged   to   become   active   citizens   and  are  asked  to  join  our  efforts  in  supporting  the  European  idea.       Our   tours   manage   to   bring   together   participants   from   various   countries   with   diverse  cultural  and  social  background,  all   riding   for   a   shared   vision   once   they   are   with   us.   Last   year   for   example,   our   tour   from   Luxembourg   to   Brussels   focused   mainly   on   the   history   of   Europe’s   visionaries   by   leading   all   participants   through  the  countries  of  origin  of  Europe’s   founding  fathers.  The  ultimate  aim  was  to   deliver   the   Ride   for   your   Rights!   Manifesto   to   the   President   of   the   European   Parliament   at   the   end   of   the   tour.   This   year   it   is   our   aim   to   boost   and   promote   Europe’s   first   Citizens  Initiative  Fraternité  2020  as  a  positive  step  forward  to  direct  democracy  in  the   European  Union.       Hundreds   of   students   are   invited   to   raise   questions   and   look   for   answers   concerning   their  similarities  and  differences  while  riding  their  bikes  together  from  Vienna  to  Ankara.   A  feeling  of  solidarity  and  unity  will  be  generated  among  all  participants  that  will  reach   far   beyond   national   borders.   All   informal   learning   processes   will   be   accompanied   by   meetings   with   decision-­‐makers   and   authorities   in   politics   and   education,   as   well   as   debates,  lectures  and  workshops.     The   whole   project   aims   at   raising   awareness   of   the   importance   of   mobility   of   young   Europeans   and   students   among   members   of   society   and   European   stakeholders.   It   is   due   to   extensive   stays   abroad   that   young   people   are   enabled   to   develop   a   shared   European   identity.   By   involving   Members   of   the   European   Parliament   and   other   representatives  of  European  and  national  governing  bodies,  as  well  as  influential  public   figures,  the  European  idea  becomes  more  tangible  and  media  attention  is  raised.       By  visiting  European  cities  of  historical  importance,  the  participants  shall  be  made  aware   of   the   relevance   of   non-­‐violent   actions   and   peaceful   cooperations   in   order   to   build   a   democratic  and  peaceful  European  society.      

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1.1  Bike  of  Honour  

 

Since   the   beginning   of   the   project,   the   Bike   of   Honour   has   caused  plenty  of  media  attention.  This  unique  bicycle  has  been   ridden   and   signed   by   political   and   educational   represenatives   and  authorities  in  over  18  different  countries  by  now.  The  list   of  supporters  ranges  from  sport  idols  and  Olympic  Champions   to   heads   of   states   and   the   last   two   Presidents   of   the   European   Parliament   (photo:   Jerzy   Buzek,   President   of   the   European   Parliament  2009-­‐2012).     This   e-­‐bike   symbolically   represents   the   cohesion   and   collaboration   of   all   nations   in   a   committment   to   a   peaceful   Europe.  

1.2  Vienna  –  Ankara  Tour     After   a   long   tour   from   Serbia   to   Russia   (2011)   and   various   tours   in   Luxembourg,   Germany,  the  Netherlands,  Belgium,  Portugal,  Poland  and  the  Kosovo  (2012),  this  year’s   tour  from  Vienna  to  Ankara  is  once  again  a  very  ambitious  endeavour,  lasting  for  a  total   of   8   weeks.   The   focus   in   2013   will   repeatedly   lie   on   media   visibility   and   coverage   to   make   a   maximum   of   people   aware   of   the   European   Citizens   Initiative   Fraternité   2020.   Should   the   team   of   Ride   for   your   Rights!   succeed   in   collecting   one   million   signatures   along  the  way,  then  the  vision  of  a  Europe  which  is  built  up  on  international  experience,   solidarity   and   tolerance   of   other   cultures   will   become   reality   millions   of   young   Europeans  in  the  near  future.       This   year’s   Citizens   of   2020   Tour   begins   with   a   public   discussion   at   the   House   of   the   European   Union   in   Vienna.   At   this   occasion   guests   of   honour   such   the   initiator   of   the   Iron   Curtain   Trail,   MEP   Michael   Cramer,   will   be  present  to  talk  about  “Sustainable  mobility   as   a   European   peace   project”,   for   instance.   Another   highlight   will   be   the   screening   of   short   films   and   a   concert   which   will   be   enabled   and   powered   via   electricity   producing  bicycles.       After  the  opening  event  on  the  12th  of  July,  the  bicycle  tour  will  start  on  15th  of  July,   2013   and   will   lead   from   Vienna   via   Bratislava,   Maribor,   Zagreb,   Belgrade,   Sofia   and   Istanbul   all   the   way   to   Ankara.   Throughout   the   tour,   meetings   with   authorities will   be   scheduled   in   all   relevant   tour   stops   with   the   help   of   our   numerous   partner   organisations.       5  


The  tour  aims  to  reach  the  following  two  goals:     • to  call  on  responsible  authorities  in  politics  and  education  and  on  the  society  at   large  for  a  stronger  support  for  European  mobility  and     • to  create  awareness  of  the  richness  of  European  cultures  and  history  among  its participants     All   activities   and   happenings   of   the   tour   will   be   documented   and   distributed   via   our   online  channels  (Facebook,  website,  Youtube  etc).    

1.3  Promoting  sustainable  mobility     On  the  first  tour  all  particpants  covered  5000  kilometres  on  bikes.  The   big   Vienna-­‐Ankara   Tour   is   not   quite   as   long   with   the   foreseen   3.100   kilometres   but   nevertheless,   it   shall   help   participants   to   realise   that   travelling   by   bike   is   an   environment   friendly   and   efficient   mean   of   transportation.   Many   trips   in   Europe   may   be   completed   on   bikes.   The   experienced   advantages   of   biking   shall   encourage   the   individual   to   further   use   a   bicycle   on   a   day-­‐to-­‐day   basis   and   help   to   reduce   air   pollution   and   emissions.

1.4  Promoting  a  healthy  lifestyle     By  joining  the  bike  tour  participants  shall  experience  the  joy  of  practicing  sports.  Daily   cycling  will  increase  the  participants’  stamina  and  physical  fitness.  This  should  motivate   them  to  continue  doing  exercise  and  to  pursue  a  healthy  lifestyle  after  the  end  of  the   tour.    

2.  Visibility  and  the  media   Since  February  2011  the  project  is  promoted  on  facebook  and  gains  new  supporters  on   a  daily  basis.  At  the  beginning  of  March  of  the  same  year  the  website  was   launched   (www.rideforyourrights.org),   containing   all   important   information   about   the   project   and   its   history   plus   an   application   menu  for  2013.  In  addition,  flyers  and  posters  have  been  distributed   at  all  partner  universities  belonging  to  the  Campus  Europae  and  the   ESN  network.       Following  this  approach,  this  year’s  promotion  will  cause  equal  effects  and   boost   the   popularity   of   the   project   considerably.   Regular   updates   on   our   6  


website,  facebook  and  twitter  guarantee  a  continuous  reporting  and  documentation  of   the   project.   As   a   consequence   thereof,   your   enterprise   would   profit   from   a   strong   representation  in  front  of  hundreds  of  thousands  of  young  people  all  across  Europe.     Ensuring   media   exposure   is   the   responsibility   of   our   local   organisation   committees   that   will   contact   local   TV,   newspapers   and   radio   outlets   before   the   start   of   the   project.   Thereby,   media   coverage   is   guaranteed   at   the   different   stops  of  the  bike  tour.  Additionally,  we  will   organise   bike   flashmobs   in   all   bigger   cities   with   the   aim   of   distributing   flyers   and   promotional  materials  to  the  public.     Following   the   good   practice   of   the   last   years,   we   will   once   again   produce   our   own   short   video  clips  which  will  be  shown  on  our  own  YouTube  channel  and  disseminated  via  all   media  channels  of  our  partner  organisations.      

3.  Impact     Before   and   throughout   the   tour   a   petition   will   be   launched   and   promoted   (Fraternité   2020)   addressing   the   society   at   large,   politics,   and   economic   players   to   maintain   and   support   student   mobility   and   other   exchange   programmes   in   Europe.   Through   our   media   coverage   during   the   bike   tour   and   the   collection   of   signatures,   the   importance   of   cultural   exchange,   made   possible   for   each   individual   with   the   help   of   mobility   programmes,   should   be   emphasised.   This   will   positively   influence   the   cooperation   between  decisive  actors  and  institutions  and  further  create  mutual  understanding  and   trust  among  a  young  generation.      The   Citizens   of   2020   Tour   shall   positively   effect   all   participants   thanks   to   its   educational   and   diverse   programme.   Additionally,   it   shall   foster   the   European   idea   and   values   within   society.      

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4.  The  project’s  sustainability     After  the  end  of  the  tour,  a  final  conference  will  take  place  in  Vienna  where  the  results   of   the   Citizens   of   2020   Tour   will   be   presented.   At   this   event   all   involved   organisations   will   meet   and   consolidate   their   demand   for   improving   mobility   schemes   within   the   Europe.   Members   of   the   European   Parliament   and   Commissioners   will   be   invited   to   the   meeting  to  engage  in  the  debate.  

5.  The  tour       These  are  the  key-­‐dates  of  the  tour:   (Please   note:   Public   and   private   events   will   be   organised   in   all   bigger   cities   en   route.   Meetings   with   mayors,   university   rectors,   government   representatives   and   MEPs,   as   well   as   public   bike   flashmobs   will   be   among   our   public   events.   Furthermore,   lectures   and  workshops  will  be  available  to  all  participants).   12.07.2013   Opening  event  at  the  House  of  the  European  Union   Vienna 15.07.2013   Tour  day  1:  Vienna  –  Bratislava     15.  –  23.07.2013   Days  2-­‐9:  Bratislava  –  Zagreb     24.  –  31.07.2013   Days  10-­‐17:  Zagreb  –  Novi  Sad     01.08.2013   Tour  day  18:  Novi  Sad  –  Belgrade     02.  –  16.08.2013   Days  19-­‐34:  Belgrade  –  Sofia     17.  –  31.08.2013   Days  35-­‐49:  Sofia  –  Istanbul     01.  –  06.09.2013   Days  51-­‐55:  Istanbul  -­‐  Ankara     07.09.2013   Final  conference  in  Ankara  

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6.  Promoters  of  Ride  for  your  Rights!  2013       European   University  Foundation  –     Campus   Europae         www.campuseuropae.org           Erasmus   Student  Network       www.esn.org               Fraternité2020       www.fraternite2020.eu               IndyACT     www.indyact.org               ESN   Poland       www.esn.pl              

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7.  Sponsorship     On   the   following   pages   we   would   like   to   provide   you   with   the   details   regarding   the   project’s   sponsorship   options.   Essentially,   you   are   offered   a   chance   to   position   your   business  in  an  attractive  and  aspiring  environment  of  the  project.  Profit  by  supporting   the  idea  of  motivating  young  Europeans  from  all  countries  of  the  continent  to  become   active   citizens   as   well   as   advocating   the   European   idea.   Therefore,   our   distinguished   project  offers  you  an  ideal  opportunity  to  gain  visibility  and  popularity  for  the  years  to   come.   We   can   offer   a   number   of   product   placement   options.   For   example:   the   labelling   of   tour   equipment,   linking   and   presenting   your   brand   to   our   fan   community   online   (website,   facebook,   etc.)   or   direct   product   placement   in   national   TV   and   media   presence.       The  following  advantages  may  be  gained  by  sponsoring  Ride  for  your  Rights!    

  The     following   advantages   may   be   gained   by   starting  a  partnership  with  Ride  for  your  Rights!    

§ Increasing  brand  awareness     § Representation  in  a  young,  modern,  and  international  environment     § Minimum  costs  in  comparison  to  mass  media  promotion     § Positive   image   transfer   for   your   business   (youth,   tolerance,   education,  dynamic,  environment,  endurance,  health  …)     § A   modern   mean   of   advertising   in   comparison   to   overused   tools   such   as  TV  and  radio     § Displaying  social  and  coorperate  responsibility  in  the  fields  of  health,   sport,  youth  and  international  mobility     § Increased  receptivity  of  target  audience  due  to  their  non-­‐obligatory   participation      

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7.1   Results,   achievements,   media   penetration   of   Ride  for  your  Rights!      

Medium  

Numbers  

Tour  participants   Friends  on  facebook   Views  on  YouTube   Visitors  of  website  

More  than  500   More  than  1500   Over  8000   Almost  50.000   Over  90  media  references   (TV/radio/newspapers)     in  14  countries  

Media  coverage  

(as  of  February  2013)     Achievements  2011-­‐2013:       • National   winner   of   Charlemagne   Youth   Prize   (2011   and   2013)   awarded   by   the   European   Parliament     • Exhibition   of   project   at   the   Council   of   Europe   (2012),   at   the   European   Parliament   (2012),   press   conference   at   the   European   Commission   (2012)   and   at   the   European   Parliament   (2013)   • Patronage  granted  by  the  Secretary  General  of  the  Council  of  Europe  (2011)     Prominent  figures  and  celebrities  supporting  Ride  for  your  Rights!     Olympic   Gold   Champion   Maris   Strombergs   (Latvia),   Guinness   World   Book   of   Records   holder   Iya   Traore   (France),   Austrian   Football   legend  Herbert  Prohaska  (Austria),  Nobel  Peace   Prize   Nominee   Hildegard   Goss-­‐Mayr   (Austria),   Incumbent   President   of   Lithuania   Daria   Grybauskaite   (Lithuania),   Incumbent   President   of   the   European   Parliament   Martin   Schulz   (Germany),   President   of   the   European  

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Parliament   2009-­‐2012   Jerzy   Buzek   (Poland),   as   well   as   numerous   other   honourable   people  active  in  the  fields  of  entertainment,  sports,  policitcs,  culture  and  education.         On  this  firm  basis,  we  want  to  continue  our  work  and  gain  even  more  supporters.  We   strive   for   building     more   audience   on   a   yearly   basis   to   reach   a   maximum   of   young   people   in   Europe   who   will   join   our   tours   or   follow   us   online.   In   order   to   make   use   of   these   advantages   there   are   different   options   available   to   you   to   engage   your   enterprise   as  a  sponsor.       For   your   guidance   we   would   now   like   to   present   the   following   sponsorship   packages   down  below:        

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7.2  Main  sponsor  –  package  (€  15.000,-­‐)     As  our  main  sponsor  you  will  be  prominently  represented  and  placed  at  all  Ride  for  your   Rights!   -­‐   Tours.   The   main   sponsor-­‐package   allows   you   to   label   our   escort   vehicle,   bike   jerseys   worn   by   all   riders,   T-­‐shirts   as   give-­‐aways,   as   well   as   our   roll-­‐ups   that   will   be   placed  at  all  official  receptions.     Of   course   you   are   also   represented   on   all   printed   materials   (flyers,   brochures,   posters)  and  on  all  of  our  online   appearances   (website   and   social   media).       The   permanent   and   explicit   presentation  of  your  company  as   our  main  sponsor  and  partner  is   guaranteed   during   our   Citizens   of   2020   Tour   from   Vienna   –   Ankara   and   at   all   activities   (training   rides,   parties,   conferences)  before  and  after  the  tour.       As  already  mentioned  above,  as  a  main  sponsor  you  have  the  possibility  to  position  your   logo  on  all  of  our  big  advertising  surfaces.  To  give  you  a  better  idea  of  what  this  might   look   like   –   please   take   a   look   at   the   illustrations   below.   Should   non   of   our   proposals   appeal   to   you   and   you   would   like   to   try   something   different,   we   would   be   happy   to   consult  further  possibilities  with  you  to  meet  your  individual  wishes  and  expectaions.          

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Advertising surfaces for main sponsors on:     Rollup & Flyer:            

Jersey

 

     

Präsentationsmöglichkeit  auf  Begleitfahrzeug  

                                     

Additional space on: §

Website header

§

Facebook

§

Tour-T-Shirts

§

Visual representation and product placement in regular short video clips

§

Final tour video clip 2013

§

Photos

§

Buttons

§

Stickers

§

Etc….

       Logo-­‐Positionierung  auf  Rad-­‐Trikot  

Advertising space on escort vehicle

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7.3  Joint  sponsor-­‐  package  (€  2.000,-­‐)     As   a   joint   sponsor   you   are   represented   before,   during   and   after   the   whole   tour   with   your   logo   and   a   link   to   your   website   on   all   of   our   online   appearances.   There   are   various   possibilities  for  an  individual  involvement.  Hence,  we  also  welcome  your  creative  ideas.   Additionally   we   can   brand   our   bikes,   T-­‐shirts   or   different   presentation   surfaces   with   your  emblem  during  the  tour.    

7.4  Non-­‐financial  sponsor     As  a  sponsor  in  kind  you  would  support  all  tour  participants  with  our  basic  needs  during   the   tour   (escort   vehicle,   bicycles,   spare   bike   parts,   accommodation,   meals,   camping   equipment,   film   equipment   etc.).   The   kind   of   support   depends   primarily   on   your   company.   We   are   open   to   any   kind   of   support.   Again,   your   visual   visibility   is   guaranteed   depending  on  the  type  of  sponsorship.    

7.5  Something  completely  different     Do  non  of  the  packages  appeal  to  you  or  suit  your  business  but  you  would  still  like  to   start  a  partnership  with  us?  Do  you  have  an  idea  you  have  always  wanted  to  realise?   We   are   a   young,   motivated   and   creative   team.   Do   not   hesitate   to   contact   us   for   a   completely  personalised  support  package.     What  interested  sponsors  should  generally  be  aware  of:   All  proposed  packages,  costs,  and  scope  of  visibility  can  be  specified  and  tailored  to  your   needs  after  individual  consultation.  There  are  no  limits  for  creative  ideas.     We   hope   we   have   provided   you   with   a   rough   overview   and   would   be   delighted   to   welcome  you  as  a  sponsor  soon.  Please  contact  us  if  you  have  any  further  questions.  We   are  looking  forward  to  meeting  you.    

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8.  Contact  &  further  information                                                    

Christoph  Hofer  (Sponsorship  responsible  Team  2013)   Email:  christoph_h1@gmx.net   Julian  Walkowiak  (Project  coordinator)   Email:  julian.walkowiak@campuseuropae.org    

General  contacts  :  

Email  :  contact@rideforyourrights.org   Website:  www.rideforyourrights.org   Blog:  rideforyourrights.blogspot.com   Facebook:  www.facebook.com/RideforyourRights   Twitter:  @Ride4YourRights   YouTube:  www.youtube.com/user/RideForYourRights   Vimeo:  http://vimeo.com/andreasreiterer    

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Ride for your Rights! Citizens of 2020 Tour sponsorship portfolio  

The "Citizens of 2020" Tour is Europe's most ambitious youth project to help Fraternité 2020 collect enough signatures before it is too late...

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