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Do it the Google way Any business owners will strive to get to the first page of Google as that captures the majority of the traffic. Most people won’t look beyond the first page. Remember that staying on the first page, the traffic isn’t evenly spread. Fetching a top-ranked result captures a very significant amount of the traffic. Thus it becomes very crucial to increase the chances of your website ranking as high as possible when someone performs a Google search for a keyword related to your industry. The starting step in this process is to understand a little bit about how Google works. The main two things it does are: 1. Finds and stores website pages in its index 2. Processes user searches and matches the best web pages from its index To fetch a good rank for your pages in Google, you need to be indexed and then out of all of the pages matching your specific keyword Google needs to think yours is the best. The ranking is based on relevance and authority. The importance of your page is based on things like the title tag, page content, and the anchor text of links to that page. The authority is based on the number of links from other web pages and the authority of those pages. Your business may want to get as many links as possible from as many authoritative sites as possible. SEO companies in Singapore do this is to create high quality and relevant content that users would want to find. Strat with the basic step with the SEO figuring out what keywords you want to optimize for your site. To do that answer these three questions: Think about those keywords that a potential prospect looking for your product or service would search for. Also, see the number of times does users search for that specific keyword Or the amount of work that will take to rank for that keyword based on your competition Pay-per-click If you have just hired an SEO expert and it's in your budget it can be useful to run a small pay-per-click campaign. Your SEO campaign will start generating traffic almost immediately and you can measure the conversion rate for traffic from various keywords. The moment you’ve picked your keywords you need to start using them on your website. Page Title Tag The main elements of SEO is the page title tag. Always make sure that your SEO company has put your most important keywords in your page title and put them first. Keep the company name at the end of the title so that your more important keywords have more weight. Meta Description As the meta description doesn’t impact search rankings its important because it's often included below the page title so if you write a compelling description you’re more likely to get clicks. The time you write your meta description make sure you keep it short. No more than 160 characters. Each page should have a unique description and use your keywords because Google will often show those keywords in bold in your description which increases the likelihood of users clicking.


URLs and Domain Names Create the URLs for your web pages. So, while selecting the target keywords in the URL you will have a higher chance of getting anchor text with them when people link to your page. Having the domain name is part of the URLs on your site its useful to have an important keyword in it. Page Content- Headings and Images Include your important keywords in your headings. It communicates a signal that those words are important when Google is going through your web page. The same goes for images. Your SEO analyst should customize them and their URLs to contain your keywords. So, take away here is to choose your SEO strategy and your SEO company in Singapore wisely.

Do it the Google way  

Any business owners will strive to get to the first page of Google as that captures the majority of the traffic. Most people won’t look bey...

Do it the Google way  

Any business owners will strive to get to the first page of Google as that captures the majority of the traffic. Most people won’t look bey...

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