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RICARDO ACEVES / 2012 ACADEMIC PORTFOLIO

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Ricardo Aceves Plan V Graphic Design & Marketing Visual Arts Department California State University, San Bernardino Art 443 Winter 2012 Design Professor George Mc Ginnis

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CONTENTS

0 4 S I G N AT U R E S 0 5 C over L etter 0 6 D esign S tatement 0 7 R é sum é 08 BRAND IDENTITY 40 PRINT MEDIA 4 8 PAC K AG I N G

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BRAND IDENTITY

The three identity projects showcased were completed in design two and three. These projects involved a good amount of research in order to accurately portray how the company wanted to present themselves. With my brand identity projects I strive to go past the superficial and I give the company a personality that their clients can gravitate to.

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PROJECTS B ouygues construction LIFEMETEr RABOBANK


B O U YG U E S CO N S T R U C T I O N

A new building built by Bouygues Construction was used as inspiration for the logo and the rest of their brand identity. The structure showed the cutting edge designs they were capable of producing, so it was only natural to use it as the base of their new logo. The overall designs feature heavy geometric elements to show what the company is known for.

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By using one of their buildings as a base for a logo, an abstract form developed from the highlights and shadows of the structure.

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Brochures showcasing the new Bouygues Construction identity.

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The stationery design uses a monochromatic treatment of the logo as a design element. This is seen on the back of the letterhead, back of the business card and front of the envelope.

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The website was designed with mobile browsing in mind. The website is shown in its native PC internet browser, as well as on the iPhone and iPad internet browsers.

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Exterior use of the logo on a set of flags and on a building.

Interior office showcasing the monochromatic option of the new logo.

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Signage outside a building with the new identity and a work truck with the consistent graphical elements of the redesigned logo.

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LIFEMETER

The task for the LifeMeter project was to reposition a product to a younger demographic, that was originally targeted towards an older audience. Most blood glucose monitors have a very sterile look and have no connection with a younger audience. In order for this project to succeed, it was important to revitalize their brand identity and design a new logo, website, product, as well as an iPhone app.

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LEFT The logo redesign is shown here. RIGHT LifeMeter’s new blood glucose monitor.

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Website design showcasing the Product page.

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The Apps section of the newly designed website for LifeMeter.

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LEFT The App icon is shown here. This is the icon a customer would see if they were to purchase the new LifeMeter App. RIGHT The layout for two different sections of the LifeMeter App.

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RABOBANK

For the Rabobank project, I drew inspiration from the company’s founding country. The Netherlands has several key features they are known for such as, windmills, the canals in Amsterdam, and their tulips. The color palette was chosen from their national flag colors for two reasons; it creates a sense of pride for their country and the colors create an exceptional color harmony.

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The color palette was carried over to the stationery design. The main goal when designing the stationery, was to make it simple in order to showcase the Rabobank logo.

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Rabobank

INVESTOR RELATIONS INVESTOR REL T TOR REL A ATIONS

PRESS ROOM R ROOM

PRODUCTS & SERVICES PRODUCTS & SE R RODUCTS & SE R RVICES

FOOD & A FOOD & AGRIBUSINESS GRIBUSINESS

SUSTAINABILITY T TAINABILITY

Press Releases Overview Latest News Local News News Archive Press Office Calendar Presentations Media Kit Webcast

Scarcity and price fluctuations pose threat to food supply 9-25-2011 | Press Releases Rabobank believes the world is set to face a period of increasing scarcity of food commodities in  the next ten years. This also marks the beginning of a fundamental transition in the global food and  agriculture sector. The prices of commodities will rise further and there will be increased volatility.  While this is not a new phenomenon in itself, what is happening this time is genuinely different.  These conclusions are set out in the ‘The Impact of Agricultural Price Volatility on Sourcing  Strategies’ report that was presented in Washington yesterday during the Rabobank Duisenberg  Lecture that was held in conjunction with the Annual Meetings of the IMF and World Bank. Read more

Disclaimer

Accessibility

The website design features simple navigation elements and was designed with the Dutch culture in mind. It uses a background of orange tulips which the Netherlands is known for.

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Privacy

Printable Version

© Rabobank, 2011


Some samples of office products with the new Rabobank mark.

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Rabobank

Rabobank

Lobby Department CafĂŠ

Recreational Room Board Room General Manager CEO

Rabobank

Rabobank

3F

Rabobank

e

Rabobank

Rabobank

Piet Moerland

Parking Main Entrance Exit

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Rabobank

Rabobank

Rabobank

LEFT Directional signage with the new color palette and logo. RIGHT Rabobank sponsors three cycling teams; it was essential to provide a cycling uniform design using the new brand identity.

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Rabobank

Rabobank

Receipt

Card

Cash

Rabobank

Rabobank

Rabobank

Rabobank

ABOVE A building displaying the new Rabobank mark and logotype. BELOW

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ATM machines with the new identity.


Mr. Gregory Banks

Mr. Gregory Banks

Rabobank

ABOVE

Rabobank Rabo

Debit cards using a single color

Mr. Gregory Banks

Rabobank

Rabobank

DEBIT

DEBIT

DEBIT

DEBIT

DEBIT

DEBIT

Rabobank Rabo

Rabobank Rabo

option of the logo. BELOW A print ad for Rabobank.

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This an example of how the logo would appear on a sign outdoors.

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PRINT MEDIA

Some projects in this section were completed while doing an internship at the Santos Manuel Student Union Marketing Department. During this internship I learned how to communicate with clients effectively in order to clearly communicate the concept for their events. The designs showcased in this section are 11x17 posters and the same designs were applied to smaller flyers and large banners.

The other projects were completed during design one and the foundation design classes.

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PROJECTS H erb L ubalin booklet T H E C AT C H E R I N T H E R Y E AN EVENING WITH: JOHN CARLOS ACOUSTIC COFFEE HOUSE M ardi gras celebration 41ST STUDENT ART EXHIBITION

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Detail of the Herb Lubalin booklet.

Some selected spreads of the Herb Lubalin booklet are displayed here.

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Book cover design for The Catcher in the Rye.

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THE R ANCHO MIR AGE STUDENT CENTER AND ASSOCIATED STUDENTS INCORPOR ATED PRESENT

AT HL ET E . AU T HOR . L EGEND.

A N EV ENING WITH

JOHN W EDN ESDA Y, A PR I L 11, 2 012 5PM TO 6:3 0PM INDI A N W ELLS T HE AT ER

Former Olympian & human rights campaigner, John Carlos, spe a k s a bout his exper iences spa nning a 40 y e a r per iod.

Poster design for California State University, San Bernardino’s Palm Desert Campus.

Detail of poster design.

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Poster design for the Santos Manuel Student Union’s Osher Adult Re-Entry Center.

Detail of Acoustic Coffeehouse poster.

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Poster design for California State University, San Bernardino’s Palm Desert Campus.

Detail of Mardi Gras Celebration poster.

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A trifold invitation and poster design for the Robert and Frances Fullerton Museum of Art’s, 41st Annual Student Art Exhibition.


PAC K AG I N G

The two packaging designs showcased were completed in design four. It was challenging to go from two-dimensional designs and apply them on three-dimensional forms. I found mistakes when applying my design on a bottle for example, because the spatial qualities of packaging design are not as apparent when designing something on the computer screen. These projects were a great exercise in form and design.

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PROJECTS S humensko B eer / wymehcko R ani foods

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WY M E H C KO P I VO

This project was a redesign of Shumensko, a Bulgarian brand of beer. The main thing in mind was to differentiate the brand from their competitors. A monochromatic color scheme was used in order isolate Shumensko in point of purchase displays, from other beer brands. Traditional elements associated to Bulgaria were used, such as the lion that is featured on their coat of arms. I also drew inspiration from architectural elements ranging from fortress ruins to 10th century monasteries.

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и с т о р и я

one of the best-loved traditional beers in Bulgaria. In fact, Bulgarians love it so much that, even if they move to another country, they don't like to leave it behind. That's why Shumensko is now distributed to Bulgarian communities as far away as Portugal and Chicago, USA.

Shumensko proudly sponsors the brewery’s local football team - FC Shumen.

375ML / 4.6% ALC/VOL

Government Warning: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

W Y M E H C K O

Shumensko has been brewed since 1882 and is

Brewed and bottled By Carlsberg Brewery in Shumen, Bulgaria • Store upright cool & dark • Serve chilled 12-14C • Best before 15/4/12.

P R E M I U M

L A G E R

B E E R

S H U M E S N K O P I V O . B G

ABOVE

L A G E R B E E R B E E R

Die cut template of six pack bottle carrier.

L A G E R

BELOW

P R E M I U M

Design applied to 500ml aluminium can.

P R E M I U M

LEFT

1882

Bottle label design.

1882

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BELOW Six pack bottle carrier design. RIGHT Detail of top, front and back of the new packaging design.

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RANI FOODS

Rani Foods is a company founded in Southern California with heavy ties to India, the founders’ country of origin. The color palette was derived from the dyes used in Indian textiles, for their vibrant and eye-catching harmonies. The patterns used were inspired from the traditional mehndi designs of India. The objective was to use traditional elements in the design and give it a contemporary look in order to compete in a wider market than they currently serve.

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The newly designed face of Rani Foods packaging.

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The three die cut templates for the new packaging of Rani Foods Indian Spices.

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Underside view displaying company information and barcode.

Multiple views of Rani Foods new packaging of their Indian Spices.

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RICARDO ACEVES 2012

Academic Portfolio 2012  

A sample of work created in the past two years.

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