RICARDO ACEVES / 2012 ACADEMIC PORTFOLIO
Ricardo Aceves Plan V Graphic Design & Marketing Visual Arts Department California State University, San Bernardino Art 443 Winter 2012 Design Professor George Mc Ginnis
0 4 S I G N AT U R E S 0 5 C over L etter 0 6 D esign S tatement 0 7 R é sum é 08 BRAND IDENTITY 40 PRINT MEDIA 4 8 PAC K AG I N G
The three identity projects showcased were completed in design two and three. These projects involved a good amount of research in order to accurately portray how the company wanted to present themselves. With my brand identity projects I strive to go past the superficial and I give the company a personality that their clients can gravitate to.
PROJECTS B ouygues construction LIFEMETEr RABOBANK
B O U YG U E S CO N S T R U C T I O N
A new building built by Bouygues Construction was used as inspiration for the logo and the rest of their brand identity. The structure showed the cutting edge designs they were capable of producing, so it was only natural to use it as the base of their new logo. The overall designs feature heavy geometric elements to show what the company is known for.
By using one of their buildings as a base for a logo, an abstract form developed from the highlights and shadows of the structure.
Brochures showcasing the new Bouygues Construction identity.
The stationery design uses a monochromatic treatment of the logo as a design element. This is seen on the back of the letterhead, back of the business card and front of the envelope.
The website was designed with mobile browsing in mind. The website is shown in its native PC internet browser, as well as on the iPhone and iPad internet browsers.
Exterior use of the logo on a set of flags and on a building.
Interior office showcasing the monochromatic option of the new logo.
Signage outside a building with the new identity and a work truck with the consistent graphical elements of the redesigned logo.
The task for the LifeMeter project was to reposition a product to a younger demographic, that was originally targeted towards an older audience. Most blood glucose monitors have a very sterile look and have no connection with a younger audience. In order for this project to succeed, it was important to revitalize their brand identity and design a new logo, website, product, as well as an iPhone app.
LEFT The logo redesign is shown here. RIGHT LifeMeterâ€™s new blood glucose monitor.
Website design showcasing the Product page.
The Apps section of the newly designed website for LifeMeter.
LEFT The App icon is shown here. This is the icon a customer would see if they were to purchase the new LifeMeter App. RIGHT The layout for two different sections of the LifeMeter App.
For the Rabobank project, I drew inspiration from the companyâ€™s founding country. The Netherlands has several key features they are known for such as, windmills, the canals in Amsterdam, and their tulips. The color palette was chosen from their national flag colors for two reasons; it creates a sense of pride for their country and the colors create an exceptional color harmony.
The color palette was carried over to the stationery design. The main goal when designing the stationery, was to make it simple in order to showcase the Rabobank logo.