DOES THE CLIENT HAVE A WEBSITE?
Does the website have a method for capturing leads? Does the website used video? Does the website clearly display the business and necessary information? Does the website have a clear offer and call to action? Does the website have a unique selling/strategic position?
DOES THE CLIENT HAVE ANY MARKETING FOR THEIR WEBSITE?
Are they using Pay Per Click? On Google On MSN On Yahoo Are they using Search Engine Optimization? Video Article Marketing Are they using email marketing? Autoresponder Multiple offers and active contact with clients Are they using mobile marketing? iPhone App Text Message advertising Does the client have a blog? Are they actively using it? Does it include video? Does the client have a podcast? Does the client utilize social networking? Twitter Facebook Myspace LinkedIn Does the client track where their current calls/inquiries are coming from? Internet Yellow Pages Referral Other ________________________________________________
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