2017 CONFERENCE PREVIEW The Digital Marketing Forum, 9th March 2017, is now celebrating its eleventh year. Held annually, the forum brings together 140 of UK’s most senior digital marketers and 60 digital marketing agencies. Through a combination of interactive workshops, seminars and discussion groups, the forum will allow digital marketers to learn and share insight on key digital challenges. All sessions are CPD accredited.
OPENING KEYNOTE: David Rowan, Wired Magazine; Technology driven trends that are shaping business.
WORKSHOPS: David Taylor, Federation of Small Businesses; Six steps to achieving successful digital transformation. Luke Gregory, Facebook; Communications have changed dramatically over the past decade, what does this mean for the future? Zoe Cairns, Social Media Expert, ZC Social Media; The power of UGC: Effective ways consumer brands can leverage the power of user generated content. Jonny Voon, Innovate UK; How could IoT be used in digital marketing? What are the big use cases for IoT these days? Jamal Benmiloud; The rise, success and future of visual content marketing - engaging your audience and turning them into fans. Ardi Kolah; Consent – a marketing nightmare or a new opportunity? The implications of the new General Data Protection Regulation (GDPR) Daniel Rowles, trainer, author & lecturer; Measuring the true ROI of Digital
PERSONAL & PROFESSIONAL DEVELOPMENT: Hilary Wilson, Owner, Hilary M Wilson Associates Ltd; What got you here, won’t get you there.
AFTER DINNER ENTERTAINMENT The Noise Next Door, the UK’s premier improv comedy troupe.
OPENING KEYNOTE: David Rowan, Wired Magazine Technology driven trends that are shaping business. David Rowan is the well known editor-in-chief of WIRED UK, Conde Nast’s award-winning technology-and-innovations magazine. David’s work at WIRED keeps him at the forefront of innovation and change. He writes stories about artificial-intelligence, new approaches to manufacturing, new business models and innovation in established businesses that affect all sectors. David is one of the most in demand speakers world-wide on business, innovation and technology and future facing themes. He travels extensively to investigate the companies and entrepreneurs who are changing our world, and his recent WIRED cover stories include features on Google, WhatsApp, LinkedIn, Spotify and Facebook. He’s interviewed influencers ranging from will.i.am, Stephen Hawking, Eddie Redmayne, Google CEO Eric Schmidt to media mogul James Murdoch, ex Prime Minister David Cameron and Tim Berners-Lee. David will share these learnings and case studies from around the world to help understand how technology driven trends should be driving and shaping your business and brand.
WORKSHOPS Are you geared up for the new digital marketplace? Six steps to achieving successful digital transformation. David Taylor, Corporate Communications Co-ordinator, Federation of Small Businesses. David Taylor, social media author and FSB Corporate Communications Co-ordinator David Taylor will not only look at why you should be using social media but also the multigenerational environment in which businesses now have to operate it. David will then guide you through the six steps you need to become a successful organisation in today’s digital environment – strategy, culture, content, community, advertising and data. David Taylor has almost 25 years’ experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. Co-author of two social media books, he has trained well over 2,500 business owners and companies in the UK and abroad in online marketing, social media and networking. He currently works with FSB to deliver the organisation’s social media and digital strategy.
Communications have changed dramatically over the past decade, what does this mean for the future? Luke Gregory, Facebook. Communications have changed dramatically over the past decade, so what does this mean for the future? Luke Gregory from Facebook will identify best practice and ideas on how to lead and gain trust and impact with your customers, your internal teams and stakeholders. We recently went through the fastest shift in our lifetime the shift to Mobile. This is of course disrupting both communication habits but more profoundly the way to do business. How do you rethink the purchase funnel and consider new marketing techniques for both these economies and people? We saw transportation, digital goods, hospitality, education, retail, and consumer goods, completely disrupted. Many of these disruptions started from the solving a consumer need or frustration in a consumer’s day that could be solved through a Mobile solution; Uber, Just Eat. Naked Wines, The Supper Club. The next solution will be how to bring the convergence of innovation to solve a consumer need — a solution should feel personal, immersive, immediate and deliver personal value. Luke’s session will examine;
What teams and skills do you need to future ready your business? How do we work together to build this Customer Centric approach to making markets? How do you gain the tools and technology to make this shift?
Luke started his digital marketing career at Microsoft and for 10 years worked on a number of their global brands including Xbox, MSN and Windows. Luke’s focus at Microsoft was on scaled digital and product marketing, establishing digital and social media as a fundamental part of marketing strategy. Subsequent to Microsoft, Luke joined the BBC to develop a digital marketing strategy for some of the UK’s most loved TV and Radio brands through the BBC iPlayer on-demand services. Based in London, Luke currently leads the digital marketing team for Facebook’s business marketing in EMEA.
The power of UGC: Effective ways consumer brands can leverage the power of user generated content. Zoe Cairns, Social Media Expert, ZC Social Media. The rise of social media as a source of product information and reviews – can you control the message? Viewing what other people say is now part of the customer journey and brands and publishers must leverage authentic and credible earned social content to increase brand advocacy, boost brand engagement and optimise sales conversations. How to manage your brand reputation when others are taking it into their hands! Zoe Cairns is a highly respected International Social Media Speaker, Trainer and Consultant, specialising in many area, but focusing on one of the key areas people do not
cover when they first set out in Social Media - their Social Media Strategy. She works with many companies, brands and Fortune 500 companies to make sure that they have a strategy and know how to implement high profile campaigns to get the maximum from their Social Media activities. Zoe’s passion is sharing the message about Social Media and how it can be used in business. She has travelled to many places to speak at many events including Poland (where she was commissioned by Seldia EU to attend a Roundtable Conference to speak to European Parliament and Government), Amsterdam (The Social Media Strategies Summit), India (Socialathon 2014 for Digital Market Asia), Ireland, Madrid (training a 1.2 billion company), Montenegro to speak for NATO, and Malaysia KL. She has appeared on ITV This Morning as a Social Media Expert to give her opinion on "When Social Media goes wrong!” and BBC World News Global TV.
Internet of Things – how could (and should) IoT be used in digital marketing? Jonny Voon, Innovate UK. How could IoT be used in digital marketing? So what is the big deal about IoT? Isn’t it just overhyped? This session will explain how seemingly unconnected streams of data can provide key insights that can help you be more effective with your digital marketing. Examples of best practice will enable you to take learnings back into your organisation that will make a difference in your everyday role. How are your customers using technologies such as IoT, blockchain and machine learning? What are the big use cases for IoT these days? Is blockchain all that it’s hyped up to be? Will machines make humanity obsolete? These are just some of the questions this session will explore to help you understand the role technology is playing in transforming your customer’s businesses. Jonny Voon - Innovation Lead for IoT and Distributed Ledger. Innovate UK is the UK Government’s innovation agency, and Jonny is responsible for the vision, direction and strategy of its Internet of Things (IoT) and Distributed Ledger innovation programmes. Jonny has designed, developed and delivered multi-million pound funding programmes in the smart cities, health and social care, and applied cyber security sectors, and sits on a number of IoT and cyber security industry advisory boards. Twitter: @jonnyvoon, @innovateuk
'The rise, success and future of visual content marketing - engaging your audience and turning them into fans.’ Jamal Benmiloud, the former marketing leader of Red Bull, Monster Energy and co-author of ‘Brand Love: How to Build A Brand Worth Talking About’ In a world where the average customer grows up seeing 170,000 marketing messages by their 17th birthday; where 86% of people admit to sharing social media content in the bathroom; where 20% of smartphone users have installed ad-blocking browsers because of their loathing of advertising; customers only talk about the brands they LOVE. And, if customers aren't talking about your brand, you might as well not exist. Fans don't just "like" these brands, they love them and help build
them. And the good news is that it's neither expensive or exclusive to cool, cutting-edge brands. Brand Love is as achievable to all brands. Whether you're a bank, an airline or selling drinks. During the session Jamal will discuss: Why do some brands create content the world talks about? How can you replicate the success formula to create your own engaging content? Case studies include Red Bull, Monster Energy, Skittles, Castrol, EE. Jamal Benmiloud is the former marketing leader of Red Bull, Monster Energy and coauthor of ‘Brand Love: How to Build A Brand Worth Talking About’ will share his first hand experience of creating some of the world’s most engaging brand content.
Consent – a marketing nightmare or a new opportunity? The implications of the new General Data Protection Regulation (GDPR), Ardi Kolah LL.M, FCIM Executive Fellow and Co-Programme Director, Henley Business School New regulation returns control over personal data to citizens with the requirement for “unambiguous” consent. This is not something that can be handed to the legal department but an issue that all marketers must understand going forward. The GDPR will govern how brands process individuals’ data across all EU member countries, eventually replacing the UK’s Data Protection Act. How will this affect consumers' online behaviour and what will be the fallout for marketers? Ardi Kolah is Recognised by FT Europe as one of the leading data protection practitioners in Europe Ardi has provided advice to Shadow Minister for Digital Economy and Senior Civil Servants and Special Advisors to Scotland’s First Minister on the impact of the GDPR. Founder of GO DPO® and the GDPR Transition Programme at Henley Business School that has attracted international interest and is the only executive education programme for senior managers offered by a leading business school in Europe. He’s Executive Fellow and Co-Programme Director of the GDPR Transition Programme at triple-rated Henley Business School (UK) as well as the Editor-in-Chief of the Journal of Data Protection and Privacy. He has Cabinet Office and Ministerial-level consultancy experience, formerly a senior manager at Accenture. Member of the British Computer Society and the International Association of Privacy Professionals, he’s co-author of Data Protection and Privacy and the Data Protection Officer’s Handbook (Kogan Page, 2017). Master of Laws from King's College London and Chairman of the Law & Marketing Committee of the City of London Livery Company (Worshipful Company of Marketors). Independently ranked in the top 50 thinkers in the world on marketing by the Chartered Institute of Marketing (2003).
Measuring the true ROI of digital Daniel Rowles, trainer, author and lecturer This session will offer a step-by-step framework for measuring your digital marketing activity and seeing exactly what impact it has on your bottom line. How much does content actually contribute towards your sales and does tweeting actually contribute to your business goals?
If you find yourself unable to answer these questions, this session is for you. Daniel will present a tried and tested measurement framework that you can apply to every type of organisation that makes it possible to answer these questions. Attendees will leave with practical knowledge of what needs to be done to implement the framework and a deeper understanding of the organisational challenges that need to be overcome to truly calculate ROI. Attendees will also receive a downloadable measurement framework they can take away and use, as well as a podcast that walks you through the framework and its implementation. Daniel has been working in digital marketing for the past 18 years, helping organisations of all types to use digital marketing effectively, working with a wide range of businesses, from start-ups through to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal and Warner Bros. He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, CEO of TargetInternet.com and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding and Building Digital Culture).
PERSONAL & PROFESSIONAL DEVELOPMENT: What got you here, won’t get you there. Hilary Wilson, Owner, Hilary M Wilson Associates Ltd. Being good at your job is a basic minimum requirement in today’s market. It won’t differentiate you if you want to get noticed, promoted or hired elsewhere. So, if delivering on task is not enough to get you noticed, what is? This session is all about how to get noticed for all the right reasons whilst being yourself. Understand and implement the 3 top critical success factors
Identify what could really hold you back Improve your reputation and visibility If you only did one thing make sure it is this…..
Hilary is an executive coach, speaker, trainer, specialist in unwritten rules of success and the DNA of top performing leaders. She has run her leadership consultancy business since 1989. In that time she has worked with 60% of the FTSE, various charities and numerous entrepreneurs.
AFTER DINNER ENTERTAINMENT The Noise Next Door, the UK’s premier improv comedy troupe. They frequently headline at all the major clubs up and down the country and have sold out at the Edinburgh Festival for the last four consecutive years, leaving audiences in awe of their lightning-quick wit and breath-taking comedic talents. They have been performing their own distinctive brand of off-the-cuff comedy since they met at university. With absolutely no script, they have an uncanny knack of transforming audience suggestions into fantastically funny scenes and songs in the blink of an eye with a perfect blend of ludicrous characters, witty one-liners, epic stories, and explosive physicality. Unstoppably funny and uniquely talented, The Noise Next Door are
well on their way to becoming comedy’s next big thing with their infectious and feel good brand of humour. The Noise Next Door have appeared on BBC’s The One Show, BBC Three and BBC Online. They have written music for ITV2’s Britain’s Got More Talent, and have also featured in several advertising campaigns (Kenco, Toyota, Clipdash).
For further information please visit: www.digital.marketingforum.co.uk or contact:
Dave Clark, Project Manager
Tel: 020 8487 2203, Email: email@example.com
Christine Smith, Delegate Manager Tel: 020 8487 2231, Email: firstname.lastname@example.org The Digital Marketing Forum qualifies for CPD credits. All delegates will receive a CPD certificate after the event.