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May 17, 2018

The Verona Press

ConnectVerona.com

Top 10: ‘Silver medal’ award Music: New streaming app to be released in full this August Continued from page 1 Waunakee and Middleton high schools, which finished 11th and 12th, respectively. Whitefish Bay topped the list, with Eisenhower High School in New Berlin, Cedarburg, New Berlin and Homestead High School in Mequon rounding out the top five. Those were the only Wisconsin

high schools to earn a gold medal, the highest possible. The top five high schools nationally were public charters from Arizona, with schools from Texas, Michigan, New York and Virginia also making the top 10. To see the full rankings for Wisconsin and the United States, visit usnews.com/education/ best-high-schools.

Click it or Ticket starts May 21 T h e Ve r o n a P o l i c e Department will join hundreds of other law enforcement agencies throughout Wisconsin for the annual “Click It or Ticket” safety belt enforcement campaign from May 21 to June 3. VPD sergeant Dustin Fehrmann said in a VPD news release that the campaign to enforce the state’s mandatory safety belt law is not to write citations but

to “help save lives and prevent needless injuries.” He said in Wisconsin, around nine of 10 motorists consistently wear a safety belt, but the 10 percent who don’t account for nearly half of the drivers and passengers killed in Wisconsin traffic crashes each year. Last year in Wisconsin, there were 58,899 convictions for failure to fasten a seat belt.

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Continued from page 1 and small artists that not a lot of people know about, so one of the first things we did to get a feel on that community was we emailed thousands of artists, managers and people in the music industry to see what they feel about streaming services, investing, and what they think about the music industry,” Solomon said. He found 99 percent of music streamed consists of only the top 10 percent of tracks, essentially the bigger artists that are played on the radio and selling out stadium shows. Those artists are able to profit, leaving the other artists, the 1 percent of streams, far behind. Making things worse, independent artists have to shell out ahead of time, and the return value per play is just cents on the dollar. Spotify, for example, pays $0.006 to $0.0084 per play. A Guardian report from 2015 suggests that the average payment a signed artist gets after their label takes its share is only $0.001128. “You’re not able to live off of making music when you have over 100,000 streams and you’re only making (a few hundred dollars) a month,” Solomon explained. While smaller artists are being hit the hardest, bigname performers are also feeling the heat. Taylor Swift famously fought back against streaming platforms Spotify and Apple Music for not paying out artists and labels and removed her music from Spotify in 2014 before returning late last year. Big-name, mainstream artists like Swift can’t use Live Undiscovered Music, however. The app instead offer

Photo submitted

Live Undiscovered Music is a music streaming app designed by area graduates with a goal to promote local music. The group frequently works from coffee shops and their homes around the Madison area. local artists the ability to put music into their community at no cost and without the shadow created by those bigger artists.

How it works The platform is a hybrid of the streaming services that already exist, using social media to spread good music. Solomon said fans will always desire the ability to share their favorite music with their friends, and sites like Facebook, Instagram and Twitter don’t have a way of sharing music in a user-friendly way. He explained that there isn’t a one-stop-shop social media that allows sharing, listening and promoting music, because existing social media platforms use others

to share music, such as YouTube or Vimeo. The app features a “discover” section, similar to what’s on Spotify, but it’s catered to regional artists and classified by genre. There will be an option to see who is playing where, and when, and rank artists based on a sliding scale of how much the fans enjoy their music. Because artists don’t have to pay to use the platform, Live Undiscovered Music is currently operating based off funding from investors and artists who plan on using the platform once it goes live. “We don’t want people to have to listen to ads while listening to music,” Solomon explained. They instead are looking for

sponsored content to be featured on the website outside of the streams. Local artists in communities around the country have already signed on to the service, which will be officially released at a party at Monona Terrace on Aug. 17. It will available on iOS first, Solomon said, and will later be released for Android. It exists in a beta stage online, liveundiscoveredmusic.com. “The end goal is to grow artists to the point where they won’t need our app anymore,” Ben said. “We want artists to be able to profit from their music.” Contact Amber Levenhagen at amber.levenhagen@ wcinet.com.

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5/17/18 Verona Press

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5/17/18 Verona Press