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BRAND HISTORY AND INFO Officially launching in June of 2011, Rich Kids Brand was created by Lee Smith, store owner of Seattle’s top tier boutique, Urbanity. Inspired by our current economic state, Rich Kids Brand was developed to make consumers look and feel good no matter their personal situation. A lifestyle is not defined by the value of your assets or the status of those around you. It is defined by how much you appreciate what you do possess and who you surround yourself with. The play on the name, Rich Kids, is built on the beliefs of investing in friendship, family, and happiness; the ideals that truly make you rich. These are the values we live by at Rich Kids Brand and this is our message that we will share with the world. On the back of each of our garments reads our motto: “Rich is not what you have, it’s who you have beside you,” as a steady reminder of what we value the most.
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CREDITS At Rich Kids Brand, we have been fortunate to have worked with some of the top influential figures in the sports and entertainment industry. To date, we have been seen in Ludacris’ music videos, “Rich & Flexin’” and his most current video for the first single off his new album, “Jingalin’,” worn on national tours and festivals, but most importantly supported on a daily basis with or without a garment. Not shown, we have clients such as Carmelo Anthony, Chris Paul, Lil Jon, Def Jams’ Lil Niqo, and Big K.R.I.T., to name a few.
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(LEFT TO RIGHT/CLOCKWISE): LUDACRIS on set for his music video, “Jingalin,” in the RK Propaganda tee; LIL WAYNE in the RK Cursive tee; Freddie Gibbs on set for a Young Jeezy music video in RK Camo Cursive Hoodie; Nicki Minaj’s hype man, Safaree Samuels, performing at the I Heart Music Festival in the RK Cursive tee; Clinton Sparks on E! News, in the RK Crest crewneck; YMCMB Artist, COREY GUNZ, in the RK Hooligan Head tee; MMG artist, MEEK MILL, in the RK Cursive tee; LUDACRIS on set for “Rich & Flexin’,” in the RK Cursive tee.