Page 1

MKT 438 Entire Course

For more classes visits www.snaptutorial.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper MKT 438 Week 2 DQ 1 MKT 438 Week 2 DQ 2 MKT 438 Week 2 DQ 3 MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper MKT 438 Week 3 DQ 1 MKT 438 Week 3 DQ 2 MKT 438 Week 3 DQ 3 MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation MKT 438 Week 4 DQ 1 MKT 438 Week 4 DQ 2 MKT 438 Week 4 DQ 3 MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary MKT 438 Week 5 Final Exam


MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods) MKT 438 Week 5 DQ 1 MKT 438 Week 5 DQ 2 MKT 438 Week 5 DQ 3 *******************************************************

MKT 438 Final Exam Guide

For more classes visits www.snaptutorial.com Complete the Final Examination. 1.

The objective of public relations is to sell:

2. The R-A-C-E approach to defining public relations includes the following components: 3. The job of public relations professional is very much that of an “interpreter,” where he interprets: 4. Which of the following trends contributed to the evolution of public relations in the United States? 5.

Public relations goals must be defined by:

6. Morale at the company was low after a series of severe firings. “I’ve got just the thing to get morale back up again,” said Darren, the firm’s public relations director. “We’ll start an employee television program. We start filming tomorrow.” What vital public relations step did Darren overlook?


7. A public relations professional isn’t really communicating unless someone at the other end ___________the communication. be used in a marketing plan to help to: 9. One key to maintaining positive media relationships is to emphasize __________ in all communication. 10.

Publicity differs from advertising in the following way:

11.

An organization’s public image is determined by:

12. Generally speaking, when should research be used in the public relations process? 13. Evaluation of public relations depends on several things, including: 14.

In the inverted pyramid:

15. It is important for public relations professionals to establish a good working relationship with the media because: 16.

The most frequent target of public relations professionals is:

17.

Integrated marketing:

18.

Risk communication is based on the position that

19.

In a crisis, the best firms:

20. Skillful crisis managers: *******************************************************

MKT 438 Week 1 DQ 1


For more classes visits www.snaptutorial.com Should a company be concerned with public opinion? Why or why not? *******************************************************

MKT 438 Week 1 DQ 2

For more classes visits www.snaptutorial.com Which PR communication tool do you feel is the most effective? Why? *******************************************************

MKT 438 Week 1 DQ 3

For more classes visits www.snaptutorial.com What role does PR play in your organization? Explain your answer.


*******************************************************

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper

For more classes visits www.snaptutorial.com

Resources: University Library, Internet Write a 700- to 1,050-word paper in which you define PR. Include in your paper: Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, textbooks, and so forth. Compare and contrast these definitions in your paper. Explain why you think there are so many different definitions of PR. Prepare to discuss this assignment in class. Format your paper consistent with APA guidelines. *******************************************************

MKT 438 Week 2 DQ 1

For more classes visits www.snaptutorial.com


What are some positive and negative aspects of publicity? *******************************************************

MKT 438 Week 2 DQ 2

For more classes visits www.snaptutorial.com

At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each? *******************************************************

MKT 438 Week 2 DQ 3

For more classes visits www.snaptutorial.com

How would PR research impact a PR team? Give an example. *******************************************************


MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

For more classes visits www.snaptutorial.com

Resources: University Library, Internet, and the Virtual Organizations can be found on the student website Select a PR scenario from the following list: An organization is planning to introduce a new product or service in another country. An organization wants to position itself as a leader in embracing diversity in the workplace. An organization is experiencing security issues associated with operating on the Internet. An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions. An organization is re-evaluating its current PR policies and strategizing future PR campaigns. It is trying to utilize both good corporate citizenship (goodwill) and crisis management (ill-will) PR approaches. Select one of the Virtual Organizations that operates in your selected scenario. This organization will be the basis for your PR Campaign. Attain your instructor’s approval before starting this project. Prepare a 1,050- to 1,750-word detailed outline of your campaign addressing the following: • Identify the selected organization’s PR issues based on your selected scenario. • Identify your target audience for the PR Campaign.


• Discuss ethical implications related to the PR issues. • Develop a market research plan to support your PR Campaign strategy development. • Analyze how the PR Campaign will affect the marketing function of the organization. • Analyze the similarities and differences between proactive and reactive PR. Format your paper consistent with APA guidelines. *******************************************************

MKT 438 Week 3 DQ 1

For more classes visits www.snaptutorial.com

What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools? *******************************************************

MKT 438 Week 3 DQ 2

For more classes visits www.snaptutorial.com


What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage? *******************************************************

MKT 438 Week 3 DQ 3

For more classes visits www.snaptutorial.com

How critical is the internal communications process in PR? Explain. *******************************************************

MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper

For more classes visits www.snaptutorial.com


Resources: University Library, Internet Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications. Write a 1,050- to 1,400-word paper in which you complete the following: • Explain the organizational and societal functions of PR. • Identify an issue within that organization that would have both organizational and societal implications. • For that organization, explain how you would address both the organizational and societal audiences. Format your paper consistent with APA guidelines. *******************************************************

MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

For more classes visits www.snaptutorial.com

Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:


• List objectives for the PR Campaign. • Identify the organization’s publics. • Identify the risks in the strategy. • Write a media release and create a media distribution list for themedia release. • Develop a tactical plan utilizing at least five of the following PR tools: o Event planning o Open house o Press conference o Community event o Sponsorship o Corporate newsletter—internal or external o Direct mail o Internet or intranet o Promotional items o Promotions—sweepstakes o Spokesperson • Evaluate the business implications of your PR Campaign. Format your paper consistent with APA guidelines. *******************************************************

MKT 438 Week 4 DQ 1

For more classes visits www.snaptutorial.com

Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning? *******************************************************


MKT 438 Week 4 DQ 2

For more classes visits www.snaptutorial.com

What potential effects can a crisis have on an organization? Explain your answer. *******************************************************

MKT 438 Week 4 DQ 3

For more classes visits www.snaptutorial.com

Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department? *******************************************************


MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis

For more classes visits www.snaptutorial.com

Resource: The Practice of Public Relations Select one of the following case studies located in The Practice of Public Relations or a case study assigned or approved by faculty: • The Tylenol Murders, Ch. 2 • Exxon Corporation’s Bad Good Friday, Ch. 5 • The Katrina Kalamity, Ch. 13 • Wendy’s Fingers a Hoaxer, Ch. 19 Write a 1,050- to 1,400-word case study analysis in which youevaluate the effectiveness of communication between an organization and its publics. Evaluate the effectiveness of the communication between the organization and its intended public(s) in the case study, including the following: • Identify the different publics involved in the case study. Differentiate between the internal and external publics involved. What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How? • Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s) in the case. Evaluate the benefits and risks of using these tools. What other tools would you have used? • If this crisis were to occur today, how would new technologies, such as the Internet, affect this case? Because of the recent


globalization of markets, would the outcome of this case be different if the events occurred today? Format your analysis consistent with APA guidelines. *******************************************************

MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation

For more classes visits www.snaptutorial.com

Resources: University Library, Internet Prepare a 5- to 7-minute oral Progress Report Presentation accompanied by 8 to 10 MicrosoftÂŽ PowerPointÂŽ slides illustrating the work completed on your PR Campaign up to this point. *******************************************************

MKT 438 Week 5 DQ 1

For more classes visits www.snaptutorial.com


How has technology impacted the dissemination of information to global publics? *******************************************************

MKT 438 Week 5 DQ 2

For more classes visits www.snaptutorial.com

How can the power of PR influence and change your point of view? Is this ethical? *******************************************************

MKT 438 Week 5 DQ 3

For more classes visits www.snaptutorial.com


How has globalization, technology, and diversity affected PR in the past five years? *******************************************************

MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary

For more classes visits www.snaptutorial.com

Resources: the simulation Managing a Crisis Using PR located on the student website. Complete the simulation. Write a 600- to 900-word summary answering the following questions: • What does proactive planning mean? • What feedback mechanism would you develop in this situation? • What is an ineffectual way of deploying this plan? Provide some examples of what not to do in this situation. • When do you need a proactive crisis management plan? • When do you utilize reactive crisis management? What role does PR play in reactive crisis management? Format your summary consistent with APA guidelines. *******************************************************


MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods)

For more classes visits www.snaptutorial.com

Resources: University Library, Internet Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker notes illustrating the strategy and tactics of your PR Campaign. Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign: • An executive summary • An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications program of the organization • An analysis of the impact of ethical considerations • An analysis of the impact of technology considerations • Globalization considerations • A crisis management plan • A budget: Based on the Virtual Organization previously selected, allocate the resources using the annual budget level as provided by faculty. • Strategies to evaluate the effectiveness of the campaign Format your paper and presentation consistent with APA guidelines. *******************************************************


Mkt 438 Competitive Success--snaptutorial.com  

For more classes visits www.snaptutorial.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 1 DQ 1 MKT 43...

Mkt 438 Competitive Success--snaptutorial.com  

For more classes visits www.snaptutorial.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 1 DQ 1 MKT 43...

Advertisement