Don’t read EVERY tweet. It’s perfectly okay. You have permission.
3. Build lists to watch people who matter to you more closely.
A lot of 5. 6.@replies
Retweet the good stuff from others. Sharing is caring.
2. Follow anyone who follows you and unfollow spammers /jerks.
4. Promote other people 12x to every 1 self-promotional tweet.
shows a lot of humanity/ engagement.
Technical 7. Robot tweets are less sexy than human tweets. 8. Promote the new/less followed more than the “names.”
9. Set an egg timer. Twitter is addictive. 10. Everyone does it their own way. You’re doing it wrong, too- to someone.
11. A non-standard background 15. Make hashtags and face avatar means we small and simple. believe you may be human.
12. Leave 20 characters or more space in each tweet to improve retweeting.
We need room to tweet.
16. Every time you use OAUTH to give apps permission to use your account, you open a potential security hole. Check your permissions monthly.
18. If software allows you to “post updates to Twitter” as well as to the app, don’t do that. We rarely want to see them.
19. If you develop software that pushes updates to 13. Use Seesmic or Tweetdeck or Hootsuite Twitter, be so you can see more. VERY explicit how 14. Linking one update 17. Tools like that works. to several communities http://bit.ly let 20. The best mobile is technically possible. It’s just not respectful of you see stats. app is the one that you each community’s feel comfortable using. Use them. uniqueness. We don’t know better.
21. Spamming us 28. Invite your repeatedly is okay. customers to We just unfollow you. Twitter, then make it worth 25. Retweeting 22. Spend more someone’s nice words it for them.
31. Twitter makes every event better. Post the hashtag everywhere. Make every speaker sign/label/ name include a Twitter ID.
26. Use Twitter as a personalized communication tool, not another blast.
23. Having different accounts for everything seems like the right move, until you realize it’s hard to grow multiple followings.
24. Finding people who need what you’re selling trumps advertising to us.
29. Your customers might not be on Twitter. Use rapleaf to find them.
30. Just make money and then the boss won’t ask about ROI any more.
35. It’s okay to tweet your blog posts, but try asking a question that leads readers into the post.
33. Please remove Twitter from LinkedIn. Use the #in tag instead and be selective. 34. Can you invite Twitter followers to your other social platforms, like LinkedIn or Facebook? Sure you can.
Tweeting the content of events is nice, but so is occasionally making a real live connection with the speaker.
about you is lame and doesn’t buy you more attention. Let it stand.
If your link is an affiliate link or a client, say so (in parentheses).
time in search than in chatting us up about your stuff.
32. Apps like TweetChat.com make following event chats really easy. Put in a hashtag and go.
37. I’m not into mixing my location apps with my tweets, but if you do, do it FROM the location app into Twitter, not the other way around. 38. Getting others to tweet your posts or news or registrations is useful, but sometimes comes off as a barrage or spam. Be prepared for that perception. 39. Tweets that point us to photos and/or video and/or music, etc, are always a great way to enhance the experience.
40. Spammy or no, events that tweet their attendance registration seem to drive attendance.
Off-Twitter 41. Are your tweets really what you want to show in your sidebar? Doesn’t that direct people away from your site?
46. Apps like VisibleTweets.com are neat, but can be very distracting at events.
47. Think of 42. If you use tweets on Twitter as a screen at an event, be warned if you moderate. a guidance Angry crowds can happen. system to 43. Start thinking what you think in 120 characters is interesting. (remember? save A lot of that is 20). Every bit likely of this advice is off-Twitter. tweetable. 44. If your only marketing efforts are on Twitter, start building an email marketing list. Never put your eggs in one basket.
45. Outside of the Twitter app, keep “Tw” names to a minimum. We’re not your “tweeps.”
48. Asking questions on Twitter makes for very interesting commentary and opinions for blog posts.
49. Don’t forget to invite people from off-Twitter to follow you on Twitter. Include your actual Twitter ID (I see lots of “follow me on Twitter” with no details). 50. Tweetups are awesome, especially if you make them about more than just drinking and saying hi. (Though, hey, drinks can be nice.)
Published on Jun 25, 2012