Richard Q. Scherf
Marketing Professional • Creative Entrepreneur • Social Media Enthusiast Marketing Manager who believes in the power of social media is looking to serve in San Diego with his professional marketing and web based expertise.
Career Highlights • Added an average of 90,000 impressions to client websites through social media marketing. (2010) • Over 90% acceptance rate for all RFPs submitted to have CEO speak at state conferences. (2009) • Increased product sales by 300% at conferences. (2009) • Self taught programming languages HTML, CSS, ASP, PHP, and SQL in high school. (1999)
Technical Competencies Adobe Dreamweaver (web) Adobe Photoshop (image) Adobe InDesign (print)
Adobe Audition (audio) Adobe Premiere (video) Facebook FBML Page Design ACT! By Sage HTML, CSS, ASP, PHP, SQL Camtasia Studio
Professional Experience Marketing Manager (Digital Outfit) 2010-Present Promotional marketing production company. Provides full in-house digital print, embroidery, exhibit displays, creative design and marketing. • Improved AdWords PPC campaign success by focusing keywords to landing pages resulting in a 280% increase in click-through-rate. • Set up CRM software Salesforce improving customer service as well as establishing a sales process, job tracking environment, and a useful customer database. • Developed branding for new store. Includes all signage, website, marketing materials, event promotions, public relations and customer communication. • Also serving as webmaster to www.digitaloutfit.com and www.expooutfitters.com. Business Owner (Encompass Web Marketing) 2009-2010 Specialty marketing firm focused on building brand visibility for businesses in their online environment. • Broadened brand reach and recognition of social media clients by an average of 90,000 new impressions through exciting social media marketing campaigns. • Doubled the quality and speed of web design projects by using outsourced programming. • Increased traffic to a client's website by 600% using search engine optimization techniques.
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Associate Director of Marketing & Technology (National Charter Schools Institute) 2007-2009 Nationally recognized organization promoting the advancement of public charter schools. • • • • • •
Achieved a request for proposal (RFP) acceptance rate of over 90% for speaking engagements. Realized an increase in book, CD & other product sales by over 300% at state conferences. Decreased time to complete order process by 75% at conferences sales tables. Increased readership of monthly newsletter by 60%. Greatly instrumental in the sale of over 1,000 “self-published” books over a 12 month period. Successfully obtained speaking engagements and/or booth opportunities at more than 15 state conferences annually. (Handling material shipments, travel arrangements, booth setup/sales, networking opportunities, and sponsorships) • Drafted nearly 30 proposals for new work from interested schools resulting in a 70% engagement rate.
Education Bachelor of Science in Business Administration - Marketing Major (Central Michigan University) 2005 • Standing In The Gap Leadership team • Managed successful rock band all throughout college with a career high of 87 shows in 12 months. Two albums produced and over 1,000 copies sold. Associate in Arts (Delta College) • Graduated with Honors • Commencement Speech
Contact Information Address
7776 Dancy Rd San Diego, CA 92126
Current as of 11/9/2010