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managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


brand strategy by Sandbourne Marketing/ www.sandbournemarketing.co.uk/ strategic design thinking™ by richard gregory design company/ www.richardgregorydesign.com/


3 managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /

contents the elements the roundel the combination identifier the logotype the colour palette sub-brand elements typography typefaces grids application print stationery promotional collateral advertising online website signage vehicle livery

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


5 the roundel

The most significant element of the visual brand identity is the roundel. This mark is usually used in a controlled combination with the logotype : the combination identifier.

The roundel can be used in solus form once the full identity has already been established, or in iconic merchandising or promotional situations where it is subsequently endorsed by the combination brand mark. Such applications include display graphics, sportswear, loyalty clothing, trophies, mugs etc

All elements of this mark are custom drawn and finished, including all lettering. Always use the mark in its entirety. Never replace the lettering with any standardised typeface. Artwork files are always available from ‌

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


7

A x 0.2

A

A x 0.2

Please note the exclusion zone, identified here by the the grey area. This zone excludes all other matter. This exclusion zone remains in proportion to the mark when scaled for use at varying sizes.

A

The exclusion zone is one-fifth the width of the outer part of the roundel. For example, if the roundel is shown at 100 mm, the exclusion zone will extend 200 mm in each direction. For simple intuitive use, the exclusion zone is included in the digital image files as a transparent background area.

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


9

Pantone colour version Pantone 280 + Pantone 3125 image files: general use: aecc_roundel_pms_mstr.eps sizes 52 mm and below: aecc_roundel_pms_min.eps recommended minimum size 12 mm dia. (aecc_roundel_pms_min.eps @ 23.5%)

cmyk colour version c100 m72 y0 k18 c83 m0 y21 k0 image files: general use: aecc_roundel_cmyk_mstr.eps sizes 52 mm and below: aecc_roundel_cmyk_min.eps recommended minimum size 12 mm dia. (aecc_roundel_cmyk_min.eps @ 23.5%)

greyscale version k100 + k35 image files: general use: aecc_roundel_gs_mstr.eps sizes 52 mm and below: aecc_roundel_gs_min.eps recommended minimum size 12 mm dia. (aecc_roundel_gs_min.eps @ 23.5%)

black only version k100 image files: general use: aecc_roundel_k_mstr.eps sizes 52 mm and below: aecc_roundel_k_min.eps recommended minimum size 12 mm dia. (aecc_roundel_k_min.eps @ 23.5%)

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


11 the combination identifier

The combination identifier is the prime means of introducing the College. This is the intended form for inclusion in all formal means of communication. This includes stationery, advertising, signage, brochures and web sites.

The name should never be abbreviated to AECC except within text and only then once the full name has been established.

All elements of this identifier are custom drawn and finished, including all lettering. Use the identifier in its entirety. Never replace the lettering with any standardised typeface. Artwork files are always available from ‌

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


15

A x 0.2

The logotype is the sole means of spelling out the name of the College and is only to be used in association with the roundel in the combination brand mark. The name should never be abreviated to AECC except within text and only then once the full name has been established.

A

A x 0.2

All elements of this logotype are custom drawn and finished, including all lettering. Always use the logotype in its entirety. Never replace the lettering with any standardised typeface.

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


19

Pantone colour version Pantone 280 image files: general use: aecc_config_01_pms_mstr.eps recommended minimum size @ 23.5%

cmyk colour version c100 m72 y0 k18 c83 m0 y21 k0 image files: general use: aecc_config_01_cmyk_mstr.eps recommended minimum size @ 23.5%

greyscale version k100 + k35 image files: general use: aecc_config_01_gs_mstr.eps recommended minimum size @ 23.5%

black only version k100 image files: general use: aecc_config_01_k_mstr.eps recommended minimum size @ 23.5%

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


21

Pantone colour reversed within panel version Pantone 280 image files: general use: aecc_config_01_pms_panel.eps recommended minimum size @ 23.5%

cmyk colour reversed within panel version c100 m72 y0 k18 c83 m0 y21 k0 image files: general use: aecc_config_01_cmyk_panel.eps recommended minimum size @ 23.5%

greyscale reversed within panel version k100 + k35 image files: general use: aecc_config_01_gs_panel.eps recommended minimum size @ 23.5%

black only reversed within panel version k100 image files: general use: aecc_config_01_k_panel.eps recommended minimum size @ 23.5%

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


23

Pantone colour reversed version Pantone 280 image file: for reversing out of overall Pantone 280 background: aecc_config_01_pms_rev.eps recommended minimum size @ 23.5%

cmyk colour reversed version c100 m72 y0 k18 c83 m0 y21 k0 image files: for reversing out of overall cmyk c100 m72 y0 k18 background: aecc_config_01_cmyk_rev.eps recommended minimum size @ 23.5%

greyscale reversed version k100 + k35 image files: for reversing out of overall black background: aecc_config_01_gs_rev.eps recommended minimum size @ 23.5%

black only reversed version k100 image files: for reversing out of overall black background: aecc_config_01_k_rev.eps recommended minimum size @ 23.5%

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


25 the logotype

The logotype is the sole means of spelling out the name of the College and is only to be used in association with the roundel in the combination brand mark. The name should never be abbreviated to AECC except within text and only then once the full name has been established.

All lettering within this logotype is custom drawn and finished; it is based on a re-weighting of a cut of Caslon, with several characters completely redrawn for uniqueness. Always use the logotype in its entirety. Never replace the lettering with any standardised typeface.

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


29

B

B

A x 0.2

Please note the exclusion zone, identified here by the the grey area.

For simple intuitive use, the exclusion zone is included in the digital image files as a transparent background area.

This zone excludes all other matter. This exclusion zone remains in proportion to the logotype when scaled for use at varying sizes.

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


33

Pantone colour version Pantone 280 image files: general use: aecc_logotype_pms_mstr.eps recommended minimum size @ 23.5%

cmyk colour version c100 m72 y0 k18 c83 m0 y21 k0 image files: general use: aecc_logotype_cmyk_mstr.eps recommended minimum size @ 23.5%

greyscale / black only versions k100 image files: general use: aecc_logotype_k_mstr.eps recommended minimum size @ 23.5%

reversal (white out) version k00 image files: general use: aecc_logotype_rev_mstr.eps recommended minimum size @ 23.5%

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


35 the colour palette

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


37 Pantone colour guide

Pantone 280 core brand dominant colour

Pantone 3125 core brand secondary colour

Pantone 485

Pantone 137

spine centre sub-brand colour

clinic sub-brand colour

Pantone 576

Pantone 527

cpd sub-brand colour

student services sub-brand colour

Pantone 320

Pantone 542

ultrasound sub-brand colour

undergraduate studies sub-brand colour

Pantone 5275

Pantone 280

postgraduate studies sub-brand colour

use alone for text and information graphics use with Black or Pantone 280 for hierarchical text and information use with sub-brand colours for hierarchical text in sub-brand contexts

Black

White

use alone for text and information graphics

use the purest white available for all substrates, papers, screen colours

use with Pantone 423 for hierarchical text and information

avoid the use of off-whites, creams, magnolias etc

avoid mixing at close quarters with Pantone 280

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


39 process colour guide

100c 72m 0y 18k core brand dominant colour

83c 0m 21y 0k core brand secondary colour

0c 95m 100y 0k

0c 35m 100y 0k

spine centre sub-brand colour

clinic sub-brand colour

49c 0m 100y 39k

73c 100m 0y 0k

cpd sub-brand colour

student services sub-brand colour

100c 0m 31y 7k

62c 22m 0y 3k

ultrasound sub-brand colour

undergraduate studies sub-brand colour

60c 47m 0y 30k

0c 0m 0y 44k

postgraduate studies sub-brand colour

use alone for text and information graphics use with Black or Pantone 280 for hierarchical text and information use with sub-brand colours for hierarchical text in sub-brand contexts

0c 0m 0y 100k

White

use alone for text and information graphics

use the purest white available for all substrates, papers, screen colours

use with Pantone 423 for hierarchical text and information

avoid the use of off-whites, creams, magnolias etc

avoid mixing at close quarters with Pantone 280

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


41 NCS / ColourDimensions colour guide

3070-R70 B core brand dominant colour

1050-B30 G core brand secondary colour

0090-Y80 R

0080-Y30 R

spine centre sub-brand colour

clinic sub-brand colour

3050-G40 Y

3060-R50 B

cpd sub-brand colour

student services sub-brand colour

2060-B30 G

3040-R90 B

ultrasound sub-brand colour

undergraduate studies sub-brand colour

4040-R60 B

5502-Y

postgraduate studies sub-brand colour

use alone for text and information graphics use with Black or Pantone 280 for hierarchical text and information use with sub-brand colours for hierarchical text in sub-brand contexts

8502-R

0500-N

use alone for text and information graphics

use the purest white available for all substrates, papers, screen colours

use with Pantone 423 for hierarchical text and information

avoid the use of off-whites, creams, magnolias etc

avoid mixing at close quarters with Pantone 280

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


43 RGB / hexadecimal colour guide

r0 g46 b101 / 00 2E 65 core brand dominant colour

r0 g146 b176 / 00 92 B0 core brand secondary colour

r228 g24 b21 / E4 18 15

r255 g144 b37 / FF 90 25

spine centre sub-brand colour

clinic sub-brand colour

r77 g102 b28 / 4D 66 1C

r59 g20 b98 / 3B 14 62 student services sub-brand colour

cpd sub-brand colour

r0 g122 b142 / 00 7A 8E

r3 g125 b183 / 03 7D B7

ultrasound sub-brand colour

undergraduate studies sub-brand colour

r45 g71 b109 / 2D 47 6D

r139 g143 b143 / 8B 8F 8F

postgraduate studies sub-brand colour

use alone for text and information graphics use with Black or Pantone 280 for hierarchical text and information use with sub-brand colours for hierarchical text in sub-brand contexts

r0 g0 b0 / 00 00 00

r 255 g255 b255 / FF FF FF

use alone for text and information graphics

use the purest white available for all substrates, papers, screen colours

use with Pantone 423 for hierarchical text and information

avoid the use of off-whites, creams, magnolias etc

avoid mixing at close quarters with Pantone 280

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


45 sub-brands

3h

4h

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


47

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


49

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


53 applying the brand and sub-brands stationery

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


55

parkwood road bournemouth dorset bh5 2df united kingdom t +44 (0)1202 436200 f +44 (0)1202 436312 i www.aecc.ac.uk e aecc@aecc.ac.uk

the Anglo-European College of Chiropractic (aecc ) is one of the oldest providers of chiropractic education with a global reputation for extending the frontiers of knowledge through research, innovative teaching and clinical excellence

an associate college of Bournemouth University

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


57

parkwood road bournemouth dorset bh5 2df united kingdom t +44 (0)1202 436200 f +44 (0)1202 436312 i www.aecc.ac.uk e aecc@aecc.ac.uk

the Anglo-European College of Chiropractic (aecc ) is one of the oldest providers of chiropractic education with a global reputation for extending the frontiers of knowledge through research, innovative teaching and clinical excellence

an associate college of Bournemouth University

with compliments

parkwood road bournemouth dorset bh5 2df united kingdom t +44 (0)1202 436200 f +44 (0)1202 436312 i www.aecc.ac.uk e aecc@aecc.ac.uk

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


59 parkwood road bournemouth dorset bh5 2df united kingdom

Reginald Postlethwaite

t +44 (0)1202 436200 f +44 (0)1202 436312

Director of Undergraduate Studies

i www.aecc.ac.uk e aecc@aecc.ac.uk

the Anglo-European College of Chiropractic (aecc ) is one of the oldest providers of chiropractic education with a global reputation for extending the frontiers of knowledge through research, innovative teaching and clinical excellence

+44 (0)1202 436211 reginald.postlethwaite@aecc.ac.uk

George Smith

parkwood road bournemouth dorset bh5 2df united kingdom

Bursar

t +44 (0)1202 436200 f +44 (0)1202 436312

+44 (0)1202 436211 george.smith@aecc.ac.uk

i www.aecc.ac.uk e aecc@aecc.ac.uk

George Smith

parkwood road bournemouth dorset bh5 2df united kingdom

Bursar

t +44 (0)1202 436200 f +44 (0)1202 436312

+44 (0)1202 436211 george.smith@aecc.ac.uk

i www.aecc.ac.uk e aecc@aecc.ac.uk

George Smith

the Anglo-European College of Chiropractic (aecc ) is one of the oldest providers of chiropractic education with a global reputation for extending the frontiers of knowledge through research, innovative teaching and clinical excellence

parkwood road bournemouth dorset bh5 2df united kingdom

Bursar

t +44 (0)1202 436200 f +44 (0)1202 436312

+44 (0)1202 436211 george.smith@aecc.ac.uk

i www.aecc.ac.uk e aecc@aecc.ac.uk

the Anglo-European College of Chiropractic (aecc ) is one of the oldest providers of chiropractic education with a global reputation for extending the frontiers of knowledge through research, innovative teaching and clinical excellence

the Anglo-European College of Chiropractic (aecc ) is one of the oldest providers of chiropractic education with a global reputation for extending the frontiers of knowledge through research, innovative teaching and clinical excellence

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


61

spine centre ltd anglo-european college of chiropractic parkwood road bournemouth dorset bh5 2df united kingdom t +44 (0)1202 436200 f +44 (0)1202 436312 i www.aecc.ac.uk e aecc@aecc.ac.uk

an associate college of Bournemouth University

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


63

the clinic anglo-european college of chiropractic parkwood road bournemouth dorset bh5 2df united kingdom t +44 (0)1202 436200 f +44 (0)1202 436312 i www.aecc.ac.uk e aecc@aecc.ac.uk

an associate facility of Bournemouth University

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


65

spine centre ltd anglo-european college of chiropractic parkwood road bournemouth dorset bh5 2df united kingdom the Spine Centre at the Anglo-European College of Chiropractic (aecc ) is a retail resource for patients, students and practitioners, providing equipment, materials and information

t +44 (0)1202 436200 f +44 (0)1202 436312 i www.aecc.ac.uk e aecc@aecc.ac.uk

with compliments

an associate college of Bournemouth University

the clinic anglo-european college of chiropractic parkwood road bournemouth dorset bh5 2df united kingdom the Clinic at the Anglo-European College of Chiropractic (aecc ) is the premier teaching clinic for chiropractic in Europe. It provides a unique resource for patients‌

t +44 (0)1202 436200 f +44 (0)1202 436312 i www.aecc.ac.uk e aecc@aecc.ac.uk

with compliments

an associate college of Bournemouth University

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


67

Reginald Postlethwaite General Manager +44 (0)1202 436211 reginald.postlethwaite@aecc.ac.uk

spine centre ltd anglo-european college of chiropractic parkwood road bournemouth dorset bh5 2df united kingdom t +44 (0)1202 436200 f +44 (0)1202 436312

www.aecc.ac.uk/spinecentre

Reginald Postlethwaite General Manager +44 (0)1202 436211 reginald.postlethwaite@aecc.ac.uk

spine centre ltd anglo-european college of chiropractic parkwood road bournemouth dorset bh5 2df united kingdom

the Clinic at the Anglo-European College of Chiropractic (aecc ) is the premier teaching clinic for chiropractic in Europe. It provides a unique resource for patients…

the Spine Centre at the Anglo-European College of Chiropractic (aecc ) is a retail resource for patients, students and practitioners, providing equipment, materials and information

t +44 (0)1202 436200 f +44 (0)1202 436312

www.aecc.ac.uk/spinecentre

Reginald Postlethwaite Director of Clinical Practice +44 (0)1202 436211 reginald.postlethwaite@aecc.ac.uk

the clinic anglo-european college of chiropractic parkwood road bournemouth dorset bh5 2df united kingdom t +44 (0)1202 436200 f +44 (0)1202 436312

www.aecc.ac.uk/clinic

Reginald Postlethwaite Director of Clinical Practice +44 (0)1202 436211 reginald.postlethwaite@aecc.ac.uk

the clinic anglo-european college of chiropractic parkwood road bournemouth dorset bh5 2df united kingdom

the Clinic at the Anglo-European College of Chiropractic (aecc ) is the premier teaching clinic for chiropractic in Europe. It provides a unique resource for patients…

the Clinic at the Anglo-European College of Chiropractic (aecc ) is the premier teaching clinic for chiropractic in Europe. It provides a unique resource for patients…

t +44 (0)1202 436200 f +44 (0)1202 436312

www.aecc.ac.uk/clinic

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


69 applying the brand and sub-brands signage

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


71 3h

4h

4h

2h

3h

2h

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


73

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


75

Colour coded direction arrows aid navigation. Arrows directions are confined to ‘compass point’ angles at 45° intervals from 0°.

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


77 typography

abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ABCDEFGHIJKLMNOPQRSTUVWXY Z±!@£$%^&*()_+{}:”|~<>?abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ABCDEFGH IJKLMNOPQRSTUVWXYZ±!@£$%^&*()_+{}:”|~<>?abcdefghijklmnopqrstuvwxyz1234567890 §-=[];’\`,./ABCDEFGHIJKLMNOPQRSTUVWXYZ±!@£$%^&*()_+{}:”|~<>?abcdefghijklmnopqrstu vwxyz1234567890§-=[];’\`,./ABCDEFGHIJKLMNOPQRSTUVWXYZ±!@£$%^&*()_+{}:”|~<>? abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ABCDEFGHIJKLMNOPQRSTUVWXYZ±!@£$ %^&*()_+{}:”|~<>?abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ABCDEFGHIJKLMNOPQRSTUV WXYZ±!@£$%^&*()_+{}:”|~<>?abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ABCDE FGHIJKLMNOPQRSTUVWXYZ±!@£$%^&*()_+{}:”|~<>?abcdefghijklmnopqrstuvwxyz12 34567890§-=[];’\`,./ABCDEFGHIJKLMNOPQRSTUVWXYZ±!@£$%^&*()_+{}:”|~<>?abc defghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ABCDEFGHIJKLMNOPQRS TUVWXYZ±!@£$%^&*()_+{}:”|~<>?

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


a

79 typography

adobe caslon

regular small caps & old style numerals

abcdefghijklm nopqrstuvwxyz 1234567890 regular 12pt abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ ±!@£$%^&*()_+{}:”|~<>?

k

ef

regular small caps & old style numerals 12pt abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ ±!@£$%^&*()_+{}:”|~<>? italic 12pt abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ ±!@£$%^&*()_+{}:”|~<>?

Adobe Caslon is the first choice font for all information published in print and in the environment by AECC, including display headlines, text, feature graphics. Mix styles, sizes and weights as little as possible. Keep the communication and presentation styles simple and direct.

italic & old style numerals 12pt abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ ±!@£$%^&*()_+{}:”|~<>?

bold 12pt abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ ±!@£$%^&*()_+{}:”|~<>? bold & old style numerals 12pt abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ ±!@£$%^&*()_+{}:”|~<>?

v 1 8

regular 18pt

abcdefghijklmnopqrstuvwxyz 1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRST UVWXYZ±!@£$%^&*()_+{}:”|~<>?

Gulosus catelli optimus fortiter amputat agrico. Lascivius cathedras suffragarit pretosius zothecas, iam ossifragi divinus senesceret umbraculi, quamquam Pompeii satis verecunde imputat cathedras. Verecundus chirographi neglegenter miscere plane bellus cathedras.

s

Satis perspicax chirographi spinosus amputat fiducias, et pretosius cathedras adquireret adlaudabilis rures, quamquam umbraculi neglegenter deciperet quadrupei, semper chirographi corrumperet utilitas matrimonii, iam agricolae miscere syrtes, utcunque matrimonii vix celeriter insectat agricolae. Concubine senesceret oratori. Incredibiliter saetosus apparatus bellis suffragarit plane verecundus syrtes. Saburre optimus infeliciter imputat adfabilis cathedras. Catelli iocari chirographi.

Gulosus catelli optimus fortiter amputat agrico. Lascivius cathedras suffragarit pretosius zothecas, iam ossifragi divinus senesceret umbraculi, quamquam Pompeii satis verecunde imputat cathedras. Verecundus chirographi neglegenter miscere plane bellus cathedras. Satis perspicax chirographi spinosus amputat fiducias, et pretosius cathedras adquireret adlaudabilis rures, quamquam umbraculi neglegenter deciperet quadrupei, semper chirographi corrumperet utilitas matrimonii, iam agricolae miscere syrtes, utcunque matrimonii vix celeriter insectat agricolae. Concubine senesceret oratori. Incredibiliter saetosus apparatus bellis suffragarit plane verecundus syrtes.

regular small caps & old style numerals 18pt

Saburre optimus imputat adfabilis cathedras. Catelli iocari chirographi.

abcdefghijklmnopqrstuvwxyz 1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRST UVWXYZ±!@£$%^&*()_+{}:”|~<>?

Gulosus catelli optimus fortiter amputat agrico. Lascivius cathedras suffragarit pretosius zothecas, iam ossifragi divinus senesceret umbraculi, quamquam Pompeii satis verecunde imputat cathedras. Verecundus chirographi neglegenter miscere plane bellus cathedras.

bold

abcdefghijklmnopqrstuvwxyz 1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRST UVWXYZ±!@£$%&*()_+{}:”|~<>? bold & old style numerals

abcdefghijklmnopqrstuvwxyz 1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRST UVWXYZ±!@£$%^&*()_+{}:”|~<>?

Satis perspicax chirographi spinosus amputat fiducias, et pretosius cathedras adquireret adlaudabilis rures, quamquam umbraculi neglegenter deciperet quadrupei, semper chirographi corrumperet utilitas matrimonii, iam agricolae miscere syrtes, utcunque matrimonii vix celeriter insectat agricolae. Concubine senesceret oratori. Incredibiliter saetosus apparatus bellis suffragarit plane verecundus syrtes. Saburre optimus infeliciter imputat adfabilis cathedras. Catelli iocari chirographi.

gn managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /


81 typography gill sans

light 12pt abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ ±!@£$%^&*()_+{}:”|~<>?

Gulosus catelli optimus fortiter amputat agrico. Lascivius cathedras suffragarit pretosius zothecas, iam ossifragi divinus senesceret umbraculi, quamquam Pompeii satis verecunde imputat cathedras. Verecundus chirographi neglegenter miscere plane bellus cathedras.

abc defghijkl mnopqrs tuvwxyz 01234 567890 light italic 12pt abcdefghijklmnopqrstuvwxyz1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ ±!@£$%^&*()_+{}:”|~<>?

bold 12pt abcdefghijklmnopqrstuvwxyz 1234567890§-=[];’\`,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ ±!@£$%^&*()_+{}:”|~<>?

Satis perspicax chirographi spinosus amputat fiducias, et pretosius cathedras adquireret adlaudabilis rures, quamquam umbraculi neglegenter deciperet quadrupei, semper chirographi corrumperet utilitas matrimonii, iam agricolae miscere syrtes, utcunque matrimonii vix celeriter insectat agricolae. Concubine senesceret oratori. Incredibiliter saetosus apparatus bellis suffragarit plane verecundus syrtes.

Saburre optimus infeliciter imputat adfabilis. Catelli iocari chirographi. Gulosus catelli optimus fortiter amputat agrico. Lascivius cathedras suffragarit pretosius zothecas, iam ossifragi divinus senesceret umbraculi, quamquam Pompeii satis verecunde imputat cathedras. Verecundus chirographi neglegenter miscere plane bellus cathedras.

Satis perspicax chirographi spinosus amputat fiducias, et pretosius cathedras adquireret adlaudabilis rures, quamquam umbraculi neglegenter deciperet quadrupei, semper chirographi corrumperet utilitas matrimonii, iam agricolae miscere syrtes, utcunque matrimonii vix celeriter insectat agricolae. Concubine senesceret oratori. Incredibiliter saetosus apparatus bellis suffragarit plane verecundus syrtes. Saburre optimus infeliciter imputat adfabilis. Catelli iocari chirographi.

Gill Sans is the font to use when information is dense and has to be displayed in a limited space. It is recommended for tabular matter and tightly organised information where clarity may be difficult when using the Adobe Caslon font family. Mix styles, sizes and weights as little as possible. Keep the communication and presentation styles simple and direct.

GULOSUS CATELLI OPTIMUS FORTITER AMPUTAT AGRICO. LASCIVIUS CATHEDRAS SUFFRAGARIT PRETOSIUS ZOTHECAS, IAM OSSIFRAGI DIVINUS SENESCERET UMBRACULI, QUAMQUAM POMPEII SATIS VERECUNDE IMPUTAT CATHEDRAS. VERECUNDUS CHIROGRAPHI NEGLEGENTER MISCERE PLANE BELLUS CATHEDRAS. SATIS PERSPICAX CHIROGRAPHI SPINOSUS AMPUTAT FIDUCIAS, ET PRETOSIUS CATHEDRAS ADQUIRERET ADLAUDABILIS RURES, QUAMQUAM UMBRACULI NEGLEGENTER DECIPERET QUADRUPEI, SEMPER CHIROGRAPHI CORRUMPERET UTILITAS MATRIMONII, IAM AGRICOLAE MISCERE SYRTES, UTCUNQUE MATRIMONII VIX CELERITER INSECTAT AGRICOLAE. CONCUBINE SENESCERET ORATORI. INCREDIBILITER SAETOSUS APPARATUS BELLIS SUFFRAGARIT PLANE VERECUNDUS SYRTES. SABURRE OPTIMUS INFELICITER IMPUTAT ADFABILIS. CATELLI IOCARI CHIROGRAPHI.

managing visual brand identity elements for the Anglo-European College of Chiropractic / 01.2009 /



AECC brand manual