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SHAREHOLDER-ORIENTED CORPORATE STRATEGIC FRAMEWORK ■■

Below is a summary table that illustrates the current strategic framework Management utilises to strategise on how to deliver sustainable growth & long-term shareholder value.

E AR N M OR E BUILD EXTRAORDINARY BRANDS

STRENGTHEN CUSTOMER EXCELLENCE

* Energise core brands

DRIVE DISRUPTIVE GROWTH * Expand portfolio * Digital & E-Commerce

* Grow above premium & craft

TOP LINE GROWTH

* Accelerate international growth

* Build global brands

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USE LE SS DRIVE SYNERGIES & COST SAVINGS

INCREASE PRODUCTIVITY

* N. America supply chain

* WCSC2.0

* Global business services/IT/G&A

* Procurement

* IT

* Global Procurement

E XPAND E BITDA M ARG INS

* GBS

* $700M Cost Saving Program (2017-2019)

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INVE ST WISE LY BRAND GROWTH OPPORTUNITIES

STRENGTHEN BALANCE SHEET

* Invest in organic growth and consider high return opportunities

* Maintain investment grade rating by delivering to ~4x by the end of 2018

RETURN CASH TO SHAREHOLDERS * Reward existing shareholders via annual dividend

TOTAL SHAREHOLDER RE TURN (TSR)

ALL OPTIONS CONSIDERED VIA PACC * MODEL

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* PACC = Profit After Capital. Charge and is the framework Molson Coors uses to make and measure financial decisions and ultimately, drive profitability

Profile for Richard

Elevation Capital Research Annual 2018  

Elevation Capital Research Annual 2018