KEY OPPORTUNITIES (5) Social Media Engagement
■ Tod’s has a reasonable online presence on Facebook and Instagram. However, it has a small presence on Pinterest, and none on Twitter.
■ Tod’s has ~14,000 subscribers on YouTube, and has eight videos with over one million of views. ■ We believe the Company should place additional efforts/resources to improve its engagement levels on digital platforms as these are influential touchpoints for many of the luxury consumers today.