The Company currently sells its products in 13 countries through its own e-commerce enabled websites.
Tiffany has also been selling selected jewellery on NET-A-PORTER.COM since 27 April 2016. This partnership allows selected Tiffany jewellery to be purchased online in over 170 countries, which significantly furthers the reach of Tiffany’s online presence.
Online sales have accounted for ~6% of worldwide sales each year from 2014 to 2016.
Management noted that it is possible to have online sales move up to 8% or even 10%. But Tiffany’s online presence is also (or more so) about delivering marketing communication that drives broad awareness and store traffic.