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OVERVIEW ■

Tiffany management is challenged to delicately balance the idea of “inclusiveness” and “luxury” in its product offerings, as fashion jewellery continues to increase as a percentage of total sales in recent years.

Tiffany breaks down its offering into five categories:

HIGH, FINE & SOLITAIRE JEWELLERY

ENGAGEMENT JEWELLERY & WEDDING BANDS

FASHION JEWELLERY

19% of Sales

28% of Sales

33% of Sales

Average Selling Price = US$6,300

Average Selling Price = US$3,400

Average Selling Price = US$350

DESIGNER JEWELLERY

OTHER

12% of Sales

8% of Sales

Average Selling Price = US$530

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Source: Tiffany 2016 Annual Report

Profile for Richard

Elevation Capital Research Annual 2018  

Elevation Capital Research Annual 2018