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THE IMPORTANCE OF CHINA (3) â–

The Chinese market is one of the most important markets (both in terms of geography and nationality) for global luxury operators. This market has been weak in recent years but there is now clear evidence of a recovery.

SHOPPING CHANNELS USED BY CHINESE CONSUMERS WHEN OVERSEAS 41% 40%

26%

30%

15%

20%

9%

10% 0%

Downtown duty free stores

294

Airport duty free stores

Department stores

Brand free standing stores

Source: McKinsey 2017 China Luxury Report, Bernstein analysis

7%

Shopping mall brand stores

1%

1%

1%

Brand exclusive outlets

Multi-brands outlets

E-Commerce

Profile for Richard

Elevation Capital Research Annual 2018  

Elevation Capital Research Annual 2018