AN EVENTFUL 2017… 2017
Activist investor JANA Partners and Francesco Trapani (former CEO of Bulgari) together purchased a ~5.1% stake in Tiffany. Tiffany named Reed Krakoff as its Chief Artistic Officer, effective 1 February 2017. Frédéric Cuménal resigned after only 22 months as CEO due to disappointing financial results. He is replaced by Chairman and former CEO Michael Kowalski. Lady Gaga is featured in Tiffany's first Super Bowl commercial. Tiffany announces that it has agreed to appoint three new directors to its board in a deal with JANA Partners and Francesco Trapani. Tiffany named Alessandro Bogliolo as its new CEO, effective 2 October 2017. Tiffany named Roger Farah as its new Chairman, effective 2 October 2017. Michael Kowalski remains a director.