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GDF Clients + Target Audience + Message + Format

Richa Jain NGO

30 to 40 year old housewives

Educate yourself

Formats


What defines a non government organisation? A non-governmental organization (NGO) is a legally constituted organization created by natural or legal persons that operates independently from any government. The term is usually used by governments to refer to entities that have no government status. In the cases in which NGOs are funded totally or partially by governments, the NGO maintains its non-governmental status by excluding government representatives from membership in the organization. The term is usually applied only to organizations that pursue some wider social aim that has political aspects, but that are not overtly political organizations such as political parties. Unlike the term "intergovernmental organization", the term "nongovernmental organization" has no generally agreed legal definition. In many jurisdictions, these types of organization are called "civil society organizations" or referred to by other names. http://en.wikipedia.org/wiki/Non-governmental_organization

Types of NGO’s NGO type can be understood by orientation and level of co-operation. NGO type by orientation Charitable orientation; Service orientation; Participatory orientation; Empowering orientation; NGO type by level of co-operation Community- Based Organization; City Wide Organization; National NGOs; International NGOs;

Colours

This swatch of 7 colours are the most frequently appearing colours. May be these are colours to be used or to avoid when designing!

NGO

30 to 40 year old housewives

Educate yourself

Formats

Shapes

By viewing just the logo art, we can see that arrows and circles are most commonly used. Perhaps this is to symbolise the directions or recycling and to reflect the ‘circle of life’or global representation.


Shopping Keeping the family together

Competing with neighbours

Issues Women deal with: Domestic Violence Bride Burning Dowry Abuses Sati Female infanticide Health Issues Kids Education Competing with neighbours Family Crises

Cook Food

Placed they visit frequently: Shopping center Super market Beauty salon Kids school /college Workplace Parks Movie halls Buses & bus stand Tubes & tube station Hotel/restaurants Exhibitions Church/temple/mosques Hospital Gym

Part time job Fulltime parent

NGO

30 to 40 year old housewives

Educate yourself

Formats


Education

Education in the largest sense is any act or experience that has a formative effect on the mind, character or physical ability of an individual. In its technical sense, education is the process by which society deliberately transmits its accumulated knowledge, skills, and values from one generation to another.

Alternative education, also known as non-traditional education or educa-

tional alternative, is a broad term that may be used to refer to all forms of education outside of traditional education (for all age groups and levels of education). This may include not only forms of education designed for students with special needs (ranging from teenage pregnancy to intellectual disability), but also forms of education designed for a general audience and employing alternative educational philosophies and methods.

Reasons for housewives to educate theselves: Empowerment To educate others To pass-time To feel superior To feel confident To help others To influence their family New prospects Independant

NGO

Ways one can edu- Educate yourself about: Poltical issues cate themselves: School/College Web Books Newspaper/Magzines Writing Word of mouth Cell phone Advertisments Videos/Documentries Television

Social issues Health & Saftey Technology Legal Rights Culture & Religion

30 to 40 year old housewives

Educate yourself

Formats


Type face:

Used are bold simple and legible.

Photography:

Notice images how they use the sympathy approach to the audience. However on the other hand you will see how they manipulate reality  to emphasize a greater message through humour.  

NGO

30 to 40 year old housewives

Educate yourself

Formats


Illustartion:

A brutal depiction of reality with a stylized medium.It dose have a stronger impact compared to the other formats.

Product & packaging: Act as a brilliant reminder media.

NGO

30 to 40 year old housewives

Educate yourself

Formats


3 variables Visual Inspiration + Ideas + Final Outcome

Client-Greenpeace:

DefendS the natural world & promote peace by investigating exposing & confronting environmental abuse & championing environmentally responsible solutions.

Target Audience-

30 to 40 year old females who are concerned about the enviornment. And are willing to take steps towards preventing it, for exapmle: Use of Electricity Plant a Tree Reduce Garbage Recycled Paper Use of Water Save Fuel Buy Minimally Packaged Goods

Visual Inspiration Idea2 Idea3 Idea4 Final Outcome NGO 30 to 40 year Idea1 old housewives Educate yourself Formats

Message-

Educating themselves & other people about global warming and ways to prevent it.

Media and Formats : Television Internet Radio Billboard Pamphlet Cell phone Poster Word of mouth Brochure Documentries


Product Poster illustartaion

Innovative Media

NGO 30 to 40 yearIdea1 old housewives Educate yourself Formats Visual Inspiration Idea2 Idea3 Idea4 Final Outcome


Simpl Bold font type

Globe outline for the watch

Popup icons Movable Hands

l or Aria ica helvet ype t font

Wishful Thinking: if only we could literally go back in time and correct all the mistakes that we have made to avoid Global warming.

Supporting copy

Inspiration

Concept:

A interactive poster which will put you to think the importance & value of time. How if we dont take immediate steps now, the world is going to end soon.

NGO to 40 year old housewives Educate yourself Formats Visual 30 Inspiration Idea1 Idea2 Idea3 Idea4 Final Outcome


? Concept:

Imagine a day would come when there will be no natural resources left. The coming generations will be left with nothing but questions.

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Wishful Thinking: Every time you open the magazine, the kid's voice will ask a different question regarding the resources that have gone extinct and the changed climatic conditions

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Inspiration

Visual 30 Inspiration Idea1 Idea2 Idea3 Idea4 Final Outcome NGO to 40 year old housewives Educate yourself Formats


Inspiration Concept:

Tesco, Marks and Spencer and others are coming up with cloth bags concept because they are convenient to carry, because they are reusable and are not cliche to carry around.

Visual 30 Inspiration Idea1 Idea2 Idea3 Idea4 Final Outcome NGO to 40 year old housewives Educate yourself Formats


Concept:

Cereals are the most commonly consumed product in every family, and keeping our target audience in mind, this box will sell for itself because it is not just food, it is a box of knowledge.

Click here

Colour Scheme:

Inspiration

Limited edition cereal boxes.

Visual 30 Inspiration Idea1 Idea2 Idea3 Idea4 Final Outcome NGO to 40 year old housewives Educate yourself Formats

The idea behind keeping this colour scheme is it easily attracts the attention of both, mothers and kids.


Cereal shape free dvd inside

Mastermind Cereal

Dvd cover

Mastermind Cereal

Daily dose of knowledge

Concept:

Limited edition Mastermind Cereal box.Launched for the sole reason for educating people about global warming.The cereal are in diffrent flavours,like for saving elctricity, causes of the changing weather, provoking people to go green etc. The USP of the box is the unique shaped cereals for example the bulb, leaf and sun shaped cereals and also the dvd inside each box which can be a documentry like Inconvenient truth OR can just be Nat geo’s videos about global warming. Also a leaflet which contains various fun things todo once your cartan is empty.Apart from just recycling it. The cereals will be whole grain flavor, and the packaging will be printed on recyclable cartan.

Mastermind Cereal

Daily dose of knowledge

Font:

Gillsana ultra bold Gill sans Mt bold Gill sans Colour Scheme

free dvd inside Bulb shape cereal taste so good, it’s easy to forget they have whole grain with the fun shapes. It’s our guarantee that evry Matermind Cereal has nutritious whole grain in every delicious bite and also gives you and your family a “daily dose of knowledge”. With the dvd inside the pack, watch it with your family while enjoying a bowl of Mastermind Cereal.And you can learn and teach how to save electricity in a fun and intresting way.

GDA-Guideline Daily Amount for adults Calories 2000Kcal Total Sugars 90 g Fat 70g Saturates 20g Salt 6g Fibre 24g

Please help the enviornment by recycling this packaging.

Daily dose of knowledge

7% 7% 1% 1% 5% 16%

Tips to Save Electricity: 1Keep the door closed. Ever time you open it the temperature drop about 20 degrees (c) 2 Cook several dishes at the one time.If you are cooking small items use the frypan.

Adult GDAs are based on GDAs for women.GdAs are guidelines and personal requirements vary depending in age, gender,weight and activity.

3 When cooking small quantities use one sauce pan with dividers. 4 Keep food warm at 70-80 deg(c) Higher temperatures waste electricity and over cook food.

This carton is RECYCLABLE Most councils collect cardboard. The bag inside is RECYCLABLE where facilities exist. Some supermarkets have free recycle bins for plastic bags. For more information please visit mastermindcereals.co.uk

Or you can make fun things once the carton is empty make cool book covers book marks and etc.

DVD

5 Use oven heat for plate warming. 6 Use utensils with flat bottoms and well fitting lids.Make sure they cover hotplates. It is important to have a varied and balanced diet as part of a healthy lifestyle.

Inspiration

7 To cook vegetables the water doesn't need to be boiling furiously - a gentle simmer is enough.

This pack contains at least eighteen 40g servings and is sold by weight not volume.

Mastermind

Every year electricity gets more and more expensive. Watch the dvd inside this pack to find out what will happen if we keep wasting electricity the way we are now.

Cereal

Mastermind Cereal

Visual 30 Inspiration Idea1 Idea2 Idea3 Idea4 Final Outcome NGO to 40 year old housewives Educate yourself Formats


Graphic design fundamental