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Evaluation task C The social group I am representing in my magazine are both males and females aged from 14-25. They appear to be quite grungy and mysterious and often walk around the streets at night with their hoods up, wearing dark eye make-up, piercings and brightly coloured clothes. They are often stereotyped as ‘scene’ kid.

Above are two magazine front covers which I believe to be alike in certain ways. The one on the left is my own and the one on the right is from Rock Sound. One way in which they are similar is both of the main ‘models’ on the front pull aggressive poses. Both magazines target the same sort of audience and signs of aggression will lure the readers in. On both covers the ‘models’ are also facing the camera, on the left cover, the ‘models’ eyes may be shut but she is still facing the camera. The camera angles are also similar, they are not quite the same , but they are similar. On the left cover the camera angle is a close-up and on the right cover, the camera angle is a medium close-up to draw the audiences attention . There are some ways in which the covers differ though. First of all, on my cover the ‘model’ is a girl where as all of the ‘models’ on the right hand side cover are boys. Next, on my cover the ‘model’ is black where as , on the other cover all of the ‘models’ are white. Finally, on the Rock Sound cover, the image has been desaturised quite a lot, whereas , I didn’t edit my saturation at all.

When choosing my ‘models’ for my magazine, I beared in mind that the sub culture ,which is my target audience, are young, quite grungy and enjoy things like piercings and aggression. So when I took my photographs I tried to make sure that I reinforced the stereotypes of my audience. As you can see on my front cover, my model is young, has a nose piercing, she has her hood up, she has


long black hair, she has (fake) blood on her head and she is expressing aggressiveness. These things would instantly draw in my audience and make it stand out from other magazines. ‘Scene’ kids like to see them selves as fun where as, they appear grungy. I think that is exactly what my magazine does, it looks grungy, but it is fun as it has humourous intertextual references inside. So I think that I have reinforced the stereotypes of my audience in that aspect. But, when it came to representing gender and class, I went against reinforcing the stereotypes of my audience. In all my research and in all my personal experience, I have never witnessed a lead singer of a screamo band who is black and, I have only ever witnessed a handful of female singers/screamers. I decided when making my magazine to star a black female on my cover. As my magazine focuses a lot on upcoming artists I thought it would be ideal to show something completely new. By featuring a female on the front, not only will it gain attention from being new/different it may also gain attention from more males/ females who find the ‘model’ ‘hot’. Males do not always buy these magazines as often as females as sometimes they only feature males. By featuring a female they may find it more interesting and want to read the magazine more, especially if they find the ‘model’ attractive. This can also be said about the females of my target audience as 90% of female ‘scene’ kids are gay or bisexual. So I thought that featuring a female on the front may attract more attention. When doing my research on other magazines like mine, I noticed that nearly all of the magazine covers had a plain background. So when producing my front cover I stuck to this and went with a plain white background. When making my magazine I knew that my target audience where aged between 14 – 25 so, I decided to use slang when writing my articles and contents page. I have also used intertextual references through out my magazine which only the younger generation would understand. Finally, I decided to make Sound Clash a pro-consumerist magazine. I know a lot of my audience will be interested in going to gigs, buying band clothing and other merchandise related to music. As people can get annoyed at all the advertising in magazines, I will keep the advertising to a minimum and just have a few pages at the back of the magazine advertising upcoming gigs and web sites to buy band merchandise from. Also, if I am doing an article about a band with an album coming out, a small advertisement can be made at the end of the article about band merchandise and the album.


Evaluation task C