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STYLE GUIDE


STYLE GUIDE


XENO

OUR CHANNEL AIMS TO BE THE HOME TO ALL THING SCI-FI, SO ISN’T IT JUST PERFECT THAT OUR NAME AND OUR LOGO REFLECTS THAT?

XENO is a combining word that means alien, strange or foreign and has been commonly referred to throughout the science fiction genre. We boast a powerful logo that reflects this.


M A I N LOGO

OUR LOGO IS OUR MOST VALUABLE ASSET, SO PLEASE USE IT WISELY. IT ISN’T ABLE TO FIGHT BACK.

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Our signature and main logo. The aqua shades continue our sci-fi colour scheme.

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This logo also looks rather fetching on our navy blue background.


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A LT. LO GOS

YOU NEVER KNOW WHEN YOU MIGHT NEED A CHANGE OF ATTIRE.

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Navy blue is a great alternative.

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Especially if paired with our signature aqua.

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Sometimes you need to go lighter.

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This looks great on darker background colours.


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FU R T H E R ALT. L OGOS

SOMETIMES SIMPLE IS KEY. THESE LOGOS DONT HAVE ALL THAT FANCY GRADIENT STUFF.

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All of these alternative logos don’t have a gradient shading

and have been simplified for those certain kind of situations.


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B / W LO GOS

BLACK AND WHITE LOGOS ARE A NECCESSITY FOR ANY SUCCESSFUL BRANDING. HERE ARE OURS!

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Here they are, in all their monotone glory.


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T H E D Os

NO BRAINER. THIS IS WHAT WE THINK LOOKS SUPER COOL .

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Let our logo breathe! It needs some space.

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If you are using a background, please use a colour from our xeno palette.

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Make sure the chosen logo stands out against the background!

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If you are using an image, make sure all parts of the logo are visible.


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A N D T HE DON’Ts

AND NOT SO COOL. THESE THINGS YOU SHOULD DEFIENTLY AVOID.

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Don’t put our logo on yucky colours.

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Please make sure the logo does not disappear into the background.

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The full logo please! Please don’t isolate the X.

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Do not rotate the logo. It gets dizzy.

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Please dont squish or stretch it. It’s perfect the way it is.


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C O LO U RS

OUR COLOURS ARE WHAT GIVE US OUR PERSONALITY. WE ARE BRIGHT, BOLD AND A LITTLE BIT EERIE.

Our colour range also includes gradients and shading. Please use these gradients sparingly.


XENO AQUA CMYK C50 M0 Y20 K0 HEX 78CDD1 RGB R120 G205 B209

DARK XENO AQUA CMYK C50 Y0 M20 K40 HEX 4F8B8E RGB R79 G139 B142

BLUE INDIGO CMYK C100 Y75 M60 K75 HEX 00000F RGB R0 G19 B32

DARK BLUE INDIGO CMYK C100 Y75 M60 K90 HEX 001320 RGB R0 G0 B5


LIGHT GREY CMYK C0 Y0 M0 K10 HEX E6E7E8 RGB R230 G231 B232

MEDIUM GREY CMYK C0 Y0 M0 K50 HEX 939598 RGB R147 G149 B152

DARKER GREY CMYK C0 Y0 M0 K70 HEX 6D6E71 RGB R109 G110 B113

HEAVY GREY CMYK C0 Y0 M0 K95 RGB R40 G40 B41

HEX 333132


C 0 M 0 Y 0 K 10

C 0 M 0 Y 0 K 30

C 100 M 75 Y 60 K 75

C 100 M 75 Y 60 K 80

C 50 M 0 Y 20 K 0

C 50 M 0 Y 20 K 20

C 0 M 0 Y 0 K 50

C 100 M 75 Y 60 K 90

C 50 M 0 Y 20 K 40


FO N T S

THESE ARE OUR GO-TO TYPEFACES. WE USE THEM EVERYWHERE.

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Our main typeface is Univers LT Std. We like that it even matches our branding

through its name. A simple, clean font useful for just about everything.

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Our online typefaces are Arial and Helvectica. These are seen predominately

on our website and media platforms.


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PRINT

Aa

Uni vers LT St d 4 9 L i ght Ul t ra Condensed

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Aa Univers LT Std

Aa

57 Condensed

67 Bold Condensed

57 Condensed Oblique

67 Bold Condensed Oblique

Univers LT Std

ONLINE

Aa Aa Aa Aa

Arial

Arial

Helvetica

Helvetica

Regular Italic

Bold Bold Italic

Regular Oblique

Bold Bold Oblique


USEAGE

NOW WE LET OUR BRANDING FREE! LOOK AT ALL OF THE POSSIBILITES!

Our branding extends to our website, business cards, staionery, merchandise and more.


STYLE GUIDE


Xeno Style Guide