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KINGSTON TOWN CENTRE INSIGHT & PERFORMANCE SEPTEMBER 2016


CONTENTS

Footfall

Spend & Sales

Customer Profile

Transport

Car Parking

Rent, Yields & Mix

Planning & Development

Employment

Tourism

Crime

Education

Marketing


SEPTEMBER FOOTFALL KINGSTON SITUATION The September footfall figures now include statistics collected by Springboard from the camera located on Clarence Street – this data is now being incorporated into the monthly figures.

12.4%

KINGSTON MONTH ON MONTH

September in Kingston saw a 1.1% decrease in footfall compared to 2015, however, month on month saw a very positive increase of 12.4%. The improvement in footfall is likely to be due to the end of the summer holidays and reverting back to normal routines.

- 1.1%

The colder weather will also be an influencing factor for more winter shopping. UK SITUATION

KINGSTON YEAR ON YEAR

The UK situation was varied across the five week period again, with one likely factor being the unseasonal warmer weather at the start of the month and the start of the September school term.

- 0.7%

NATIONAL YEAR ON YEAR *Represents 50% of TC Performance


DRIVERS OF PERFORMANCE – SEPTEMBER TRANSPORT AND ACCESS

WEATHER

4th September • Engineering works Shepperton line diversions in place

SUN

47%

25th September • Kingston Half Marathon

RAIN/SHOWERS

15%

25th September • New Malden to Twickenham/Shepperton RBS and diversions to Hampton Court

OVERCAST

38%


SEPTEMBER SPEND & SALES KINGSTON SITUATION The September Kingston spend and sales figures now include data collected by Springboard from key retailers across the town. We currently only receive an overall figure from Springboard, we have therefore removed the individual sector splits to accommodate this.

- 1.8%

KINGSTON RETAIL SALES LIKE for LIKE (SEPTEMBER 2016)

Springboard are currently working on a recruitment drive for the food and beverage retailers, once we have a sufficient data set we will then start to report on this sector split as well. Week 37 shows a significant drop in week on week sales due to a particularly hot few days, which has shown a negative impact on the overall sales for the whole month. The year on year increase in spend is again likely to be due to the summer holidays coming to an end and the significantly colder weather we experienced towards the end of the month.

2.5%

KINGSTON RETAIL SALES YEAR on YEAR

UK SITUATION There was a return to sales growth in September, however, the overall figures still remain weak.

0.4%

Both the BRC and KPMG credit the slight uplift in sales to ‘back to school’ sales, with items such as footwear and clothes being popular NATIONAL RETAIL SALES LIKE for LIKE *Supplied by the BRC


CONSUMER PROFILE ACORN PROFILE

8% Affluent Acheivers

7%

Rising Prosperity 41%

12%

Comfortable Communities

SHOPPER ANALYSIS

Financially Stretched

The core consumer group shopping in Kingston can be defined as ‘Affluent Achievers’. Affluent achievers are defined as some of the most financially successful people in the UK, and represent 42% of the consumers shopping in Kingston.

Urban Adversity 32%

This is closely followed by the consumer group ‘Rising Prosperity’, with 29% of consumers falling into this group. Consumers within this category are generally younger, well educated and mostly prosperous people living in our major towns and cities.

KINGSTON SHOPPER ANALYSIS

Within both these two prominent consumer shopping groups, Kingston has converted a higher proportion of consumers into shoppers over 2015. CATCHMENT ANALYSIS The catchment demographics are not reflective of the shopper analysis, with equal weighting proportions of consumers falling within the ‘Affluent achievers’ and ‘Rising Prosperity’ groups.

13%

Affluent Acheivers 31%

8%

Rising Prosperity Comfortable Communities

16%

Financially Stretched Urban Adversity 32% KINGSTON CATCHMENT ANALYSIS


CONSUMER CATCHMENT MAP

Kingston’s consumer catchment has remained constant in terms of number of residents within the catchment. However shifts have occurred in the three segments since 2014. The primary segment has reduced to the south, whereas the secondary segment has declined to the east and the west. These two shifts have resulted in an increase in consumers within the tertiary segment, retaining the consumer catchment numbers. One reason for the weakening of the Secondary segment is the strengthening of the retail mix in both Walton and in particular Richmond.


MARKET SHARE MAP

© 2016 Harper Dennis Hobbs


TRANSPORT Cars remain the main mode of transport used within the borough. However Kingston and Surbiton continue to be key transport interchanges for both train and bus users. Kingston Council has also attracted £32M funding from the Mayor of London and TfL to support the ‘Go’ cycle programme. The funding will support the improvement cycling infrastructure

TRAIN

6.1M

across the borough.

TRANSPORT USED IN KINGSTON (2015)

ANNUAL TRAVELLERS VIA KINGSTON & SURBITON

3% 1% 81% 1%

13%

Pedal Cycles

6.9M

Motorcycles

74

Cars Buses & Coaches Light Goods Vehicles All HGVs

80%

NUMBER OF TRAINS PER DAY THROUGH KINGSTON


CAR PARKING 81 % of households in Kingston have one or more cars, and this mode of transport remains the most used across the borough’s road network. Kingston’s 14 car parks can accommodate 5,719 cars at any one time, with 320,732 using the car parks throughout September.

154 Mins

AVERAGE DWELL TIME

The average dwell time across all car park providers is approx. 2 1/2 hours (154 mins), which on average costs the user £4.61.

PARKING CHARGES 25

320,732

11.6 %

20 15 10

TOTAL OCCUPANCY (September 2016)

TOTAL OCCUPANCY % CHANGE (August 2016 v’s September 2016)

5 0 1 Hour Lowest

2 Hour

3 Hour

Average

All Day

Highest


NEW OCCUPANTS Jackson & Rye • Located on the Riverside Edge • A new restaurant serving American style food throughout the day in a relaxed setting by the river

Big Burger • Located at 20 Eden Street • New Burger Bar

Beanberry Coffee Company • Located at 30b Fife Road • Coffee shop offering specialist artisan roast coffee and light snacks

Vapo • Located at 35 Market Place • Vape shop selling E Cigarettes and accessories


VACANT UNITS – NEW THIS MONTH 11a Castle Street • Office • 850 sq. ft./ 79 sq. m • Rent: £22,500 pa excl • Property Particulars

The Malt House, 25-29 High St • Office • Total 2800 sq.. Ft/260 sq. m • Rent: £80,000 • Property Particulars

Unit H, Crown Arcade • Retail – A1 • 619 sq. ft. (57.6 sq. m) • Rent: £28,500 pa • Property Particulars

17 Thames Street • Retail • 575 sq. ft. (53.41 sq.. m) • Rent: £42,000 pa.. • Property Particulars


PLANNING UPDATES Eden Walk Regeneration •Planning permission granted subject to completion of Section 106 agreement. •Demolition and redevelopment of Eden Walk Shopping Centre, including Millennium House and Neville House. •Mixed use development consisting of retail units and kiosks, leisure including a cinema, offices, residential and public/residential parking. •Public realm works including enhanced pedestrian routes and public spaces and improvements to Memorial Gardens.

Old Post Office Site •Planning permission granted subject to completion of Section 106 agreement. •Erection of new buildings of 4 to 16 storeys in height and part demolition, alterations and change of use of Former Post Office and Former Telephone Exchange listed buildings. •Retail/cafe/restaurant space, office, community/leisure and residential units.

Gala Bingo Site • Planning permission granted subject to completion of Section 106 agreement. • Alterations, demolition & rebuilding of eastern annex to provide 7 storey extension. • Serviced apartments/offices, flats, bar/restaurant, children's play centre and dance studio.

Eden House Site • Planning permission granted. • Demolition of the existing building and redevelopment to provide a 7 storey building. • Retail and residential. • Work scheduled to start April 16.


LOCAL JOB MARKET

EMPLOYMENT BY OCCUPATION 14%

93,000

SOC 2010 MAJOR GROUP 4-5

13%

4,900

17% ECONOMICALLY ACTIVE 16-64 YEAR OLDS IN THE BOROUGH (MARCH 16)

SOC 2010 MAJOR GROUP 1-3

56%

SOC 2010 MAJOR GROUP 6-7 SOC 2010 MAJOR GROUP 8-9

NUMBER OF UNEMPLOYED RESIDENTS IN THE BOROUGH (MARCH 16)

EARNINGS BY RESIDENCE (2015) Gross Weekly Pay

Kingston upon Thames

London

Great Britain

Full Time Worker

£701.90

£621.10

£529.60

Hourly PayExcluding Overtime

Kingston upon Thames

London

Great Britain

Full Time Worker

£17.85

£16.14

£13.33

Soc 2010 Major Group 1-3 • 1 Managers, Directors And Senior Officials • 2 Professional Occupations • 3 Associate Professional & Technical Soc 2010 Major Group 4-5 • 4 Administrative & Secretarial • 5 Skilled Trades Occupations Soc 2010 Major Group 6-7 • 6 Caring, Leisure And Other Service Occupations • 7 Sales And Customer Service Occupations Soc 2010 Major Group 8-9 • 8 Process Plant & Machine Operatives • 9 Elementary Occupations


SALARY SCALES Permanent Salary Scales - South West London Administrator Customer Service

£20,000 £21,000

Finance Assistant

£26,500

Finance Manager HR Administrator

£43,000 £21,000

HR Manager Marketing Assistant

£35,000 £23,000

Marketing Manager

£31,000

Office Manager

£31,000

Personal Assistant Receptionist Secretary

£30,000 £22,000 £26,500

OFFICE ANGELS (2015)


SALARY SCALES Salary Scales - London Bookkeeper

£29,000

Database Adminstrator

£55,000

Events Executive

£35,000

Events Manager

£45,000

Head of Department

£100,000

Head of HR HR Assistant

£80,000 25000

HR Manager

£50,000

Information Manger Marketing Assistant Marketing Executive

£62,500 £25,000 £35,000

Marketing Manager

£55,000

PR Manager

£55,000

HAYS UK SALARY (2016)


ATTRACTIONS CHESSINGTON WORLD OF ADVENTURES

ROSE THEATRE

£92.77m

11,388

ANNUAL VISITOR SPENDING PER ANNUM (AT CHESSINGTON AND ELSEWHERE IN KINGSTON BOROUGH)

TOTAL TICKETS SOLD (SEPTEMBER 2016)

56,400

BEDNIGHTS AVERAGE NUMBER OF BENIGHTS PROVIDED AT ON-SITE HOTELS PER ANNUM

121%

SPEND AND SALES (YR ON YR – SEPTEMBER 2016)


HOTELS – Q2 2016

88%

3 days

£124

AVERAGE HOTEL OCCUPANCY LEVELS

AVERAGE LENGTH OF STAY

AVERAGE SPEND PER OCCUPANT

HOTELS – Q3 2016

92%

3 days

£104

AVERAGE HOTEL OCCUPANCY LEVELS

AVERAGE LENGTH OF STAY

AVERAGE SPEND PER OCCUPANT


GREAT BRITISH TOURISM SURVEY The end of 2015 saw an increase by 7% across the board. Trip volume increased by 7% during 2015 in comparison to the year before. This is the 1st year that has seen an increase since 2011. This reflects the increase in consumer confidence and spending, following the dip of the recession. Business trip volume has remained steady during this time, however an increase was seen in holiday and visiting friends and relatives trips. Spend of visitors also increased by 7%. There has been a steady increase in spending for holiday trips since 2010, however 2015 did see a reduction in the spending of those on business trips of 5%.

7%

TRIPS

7%

NIGHTS

7%

SPEND

VISIT ENGLAND 2015


OFFENCE RATE

120 100

BUSINESS CRIME

80

Overall business crime was down 3% on 2015. Total crimes for Kingston is up 2.4%, with Business crime representing 19%. The highest offence rate was theft from shops, which is complemented by the highest detection rate being theft from shops.

60 40 20 0 Kingston Rate

MPS Rate

Theft from Shops

All other types of theft

Criminal Damage

Making Off Without Payment

Burglary

Robbery

DETECTION RATE

50

-3%

19%

40 30 20

BUSINESS CRIME YEAR ON YEAR

% BUSINESS CRIME OF TOTAL CRIME IN KINGSTON

10 0 Kingston Rate

MPS Rate

Theft from Shops

All other types of theft

Criminal Damage

Making Off Without Payment

Burglary

Robbery


KINGSTON UNIVERSITY Kingston University is a leading establishment attracting just under 20K students into Kingston. The majority of students are from UK origin, however Kingston attracts students from 154 countries.

97

15%

UK UNIVERSITY RANKING (GUARDIAN 2016)

AMONG TOP 15% OF INSTITUTES (QS WORLD UNIVERSITY 2015 RANKINGS)

4TH

43

4TH BEST FASHION SCHOOL IN THE WORLD (THE GUARDIAN 2015)

KINGSTON UNIVERSITY MBA IN TOP 50 (QS GLOBAL BUSINESS SCHOOLS RANKINGS)

TOP 10 COUNTRIES OF INTERNATIONAL ORIGIN Norway

19,91 8

3,524

6%

China

5% 21%

7%

13% NON-UK STUDENTS FROM 154 COUNTRIES

Korea (South) USA

8% TOTAL NUMBER OF STUDENTS (AS OF DECEMBER 2015)

India

Greece Italy

9%

Saudi Arabia 11%

10% 10%

Ireland Spain


OTHER EDUCATIONAL ESTABLISHMENTS The Royal Borough of Kingston is home to a wide range of outstanding educational establishments. These establishments attract students from far and wide, with many families moving into the borough as a result of the level of education available. Both town centre schools deliver excellent results with 99% and 100% achieving 5+ A*-C GCSEs. Kingston College attracts a number of students, with excellent facilities to support the aviation and engineering pathways, in addition to the brand new Creative Industries Centre.

KINGSTON COLLEGE

TIFFIN GIRLS SCHOOL

100%

996

% ACHIEVING 5+ A*-C GCSES (OR EQUIVALENT) INCLUDING ENGLISH AND MATHS GCSES - 2015

TOTAL NUMBER OF STUDENTS

TIFFIN SCHOOL

91%

2,550

% OF A LEVEL STUDENTS ACHIEVING AT LEAST 2 A LEVELS AT A*-E

TOTAL NUMBER OF STUDENTS

99%

1,100

% ACHIEVING 5+ A*-C GCSES (OR EQUIVALENT) INCLUDING ENGLISH AND MATHS GCSES - 2015

TOTAL NUMBER OF STUDENTS


KEY UPCOMING EVENTS •

THUMBS UP IT’S THURSDAY 27th October

OLD LONDON ROAD ANTIQUES MARKET

30th October, 27th November •

THE STREETS 12th November

CHRISTMAS LIGHT SWITCH ON 17th November

CHRISTMAS MARKET GRAND OPENING 19th November


FOR MORE INFORMATION Contact:

Kingstonfirst at:

Telephone: 020 8547 1221 info@kingstonfirst.co.uk Email: Address: Kingstonfirst 3rd Floor, Neville House 55 Eden Street Kingston upon Thames Surrey KT1 1BW

Town centre insight and performance september 2016 (full report)  
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