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S/ S 2 013 T R E NDS
C O N C E P T FOR PENGUIN
Penguin Cafe & Shop
CO ST I N G C O N S I D E R AT I O N S • • • • • • •
Building the property Security Staff Furniture Food and drink Cost to run everything electrics etc. Advertising
Battersea power station estimated £400 million worth, renovation will cost estimated £500 million- using as an estimate because of location and size. Rough cost to build out library £42 million - £211 million. Profits made in 2009- £109 million. Profits made in the first half of 2010- rose 9% to £493 million. Pearson- penguins parent company made a 79% increase to £178 million. EBooks are supporting sales and increase. Roughly 2 and half years to build and create this library should be enough time raise the money needed. Government funding is possible- libraries and galleries are still entitled to receive it despite cuts. Using government funding to build the building, then profits from books sales will cover the rest of the costs.
F U N D I N G I N O P E R AT I O N
When the library is open to the public, need to consider how we will afford to run it every day, profits from a yearly basis could cover it. Essential sales from gift shop and food and café, sell high margin products then will gain a profit. Would also need to take in account the advertising costs. Donation box in the entrance to cover the funds for RED charity. £2 charge for adults, free for children under 12. Will need to cut some of the rooms that are not essential to the building- no events room, plenty of them in London- may not be considered to be used, audio room not essential can be combined with another room. Penguin shop, café, and library are essential to attract and fund interest
SPONSORSHIP The Times or the Independent- read by thousands all over London, commuters etc. respected newspaper, would mean more advertisement, and more funding. Penguin already work with woodland trust producing green books, however they are a charity so funding wouldn’t be possible from them, how if they were combined would mean the tree decoration would fit in, build up a good reputation, family based and helping the environment.
PENGUIN PROFITS 2009-‐2010
£500,000,000 £400,000,000 £300,000,000 £493,000,000
ADV E RT I S I N G CAMPAIGN
“Step into our world”
P R I N T & B I L L BOARD ADVERTISING
IP HO N E A P P
Alice was beginning to get very tired of sitting by her sister on the bank, and of having nothing to do: once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, `and what is the use of a book,' thought Alice `without pictures or conversation?'
R A D I O A DV E RTISING