Issuu on Google+

portfolioRHEA FERNANDEZ

Harrington College of Design

08.12


theELYSIAN

01

The Waldorf Astoria Chicago (formerly the Elysian Chicago) is located at 11 E Walton Street in the heart of Chicago’s Gold Coast. With its ideal location and exquisite architecture, this building served as the perfect space for a boutique hotel inspired by fashoin.

For this project I chose to design a restaurant, library, screening room and bar/lounge on the third floor of the Elysian. The next two pages are 3D Studio Max renderings of the library. This space was influenced by the luxury French retailer, Hermes. The left wall is covered in an Hermes silk scarf pattern. The trees lining the wall are inspired by the real trees outside of the Hermes London store which were painted silver as part of their 2009 Holiday display. The ceiling design was inspired by the folding of a pocket square.


theELYSIAN LIBRARY

02


03


Above is a reflected ceiling plan showing the library ceiling design in top view.


theELYSIAN NIGHTCLUB

04


05


Above is a reflected ceiling plan showing the nighclub ceiling design. The ceiling here was inspired by the window displays at Max Mara during the spring of 2011.


rhinoEXPLORATION

06

Using a rhino model inspired by the Moncler 2010 window displays, I conducted studies in patterning. After building the model I made 10 cuts in it creating sections and then placing cameras inside each section to see what I would discover.

The result is the images below which I then manipulated in photoshop to create a unique effect which could then be created into various patterns.


grasshopperPATTERNING

07

In this exercise I worked in grasshopper to write code that created patterns in the shape of rhomboids which were based on my logo.

On the right are the different codes written with their corresponding pattern in top view and a 3D view as well.


thePALMOLIVE BUILDING

08

Hotels as well as the fashion industry are based on transitions and transformation. The experience that a hotel provides is very different during the daytime then it is at night. The same is true of the fashion industry, designers exhibit their clothing in a runway show with the same precision and attention to detail as a curator in a museum. untem et quissequam cus solupta tempeli busant vendell acientium voloreh enisit volorio nsequi is a dolut ero quamenihil imi, nobis simet omnihil laboribus,

The transitions between pieces must be fluid and often times start with daytime looks and end with evening wear. The perfect time period in fashion to tell an interior story is the 1970s Studio 54 era. This hotel is a contemporary take on that iconic period in fashion history.


theRESIDENCES

09


The residences in this boutique hotel are located on floors 34 and 35, with the top two floors, 36 and 37 being the hotel event space. Each floor plate is approximately 4,000 rentable square feet, making this condo a total of 8,000 square feet.

The two images shown below are the living room and dining room of the penthouse. The living room has a built in fireplace in the center of the room, and both spaces have cove lighting above that mimics the shape of a runway.


10


theGUEST SUITE

11


EVENT SPACE

12


SEAMED

fashioning influence on boutique hotel design


thesisSTATEMENT

This thesis is a study in interior design that draws connections between the industries of fashion and boutique hotel design, in order to create a conceptual design process that incorporates the two disciplines in the form of a branded space.


sharedTERMS

16

INTERIORS “architecture has been a constant source of inspiration for my work throughout my career. An architect’s thought process, his choice of materials, the combination of these materials to create a structure, and the practicality and function of a structure are all things that I try to incorporate in my own work.” - Narciso Rodriguez

FASHION Pleating Seams Cutting Draping Structure Folding Wrapping Volume

“high fashion brands that commision architects expand the possibilities for new architecture. Are these not the new roles to be expected from combining business, contemporary art and architecture?” -Toyo Ito


fashionDESIGN PROCESS

Palette

Concept

Collection Breakdown

Mood Board

Wearability

Sketches

Cut

Final Material Selection

Production

Statement Piece

Collection Presentation

Fitting

Revisions


interiorDESIGN PROCESS

17

Concept Board

Concept

Material Selection

Sketches

Finalize Furniture

Space Plan

Furniture Selection

Floor Plans

Boards

Renderings

Final Materials

Client Presentation


brandPROCESS

Concept Board

Concept

Floor Plans

Material Selection

Brand Aesthetic

Boards

Statement Furniture Selection Piece

Space Plan

Sketches

Client Presentation

Rendering


vieDE LUXE


conceptBOARD

19

PROGRAMS

EXPERIENCE

01 Retail Entrance

Dream world, breathtaking, drama

(revasser)

02 Dressing Rooms

An orderly, over-designed back-stage

(la robe)

03 Lobby

Luxurious, oppulent

(vie de luxe)

04 Bar (la belle vie)

Relaxing, jovial, sultry, captivating

FASHION

INTERIORS


logoDESIGN logoDESIGN


brandedSPACE 20

Alm base nega itsel lobb that desi orna


Almost every space has a piece that was designed based on my logo, whether it be the shape of the negative space around the logo, or the actual logo itself.

To the right are three details from the hotel lobby that were designed based on the brand that I created for myself. From left: Lobby ceiling design, lobby light fixture, and lobby ceiling ornamentation.


floorPLAN floorPLAN

21

C

G

KEY: A. RETAIL ENTRANCE B. DISPLAY CASES C. DRESSING ROOMS D. ROOM OF MIRRORS E. TRANSITION SPACE F. HOTEL LOBBY G. BAR/LOUNGE

F

E


D

B

This is the plan for the entire ground floor of Vie de Luxe. A) is the entrance space, B) the display walls that hold merchandise, C) dressing rooms, D) rooms with full length mirrors and guest seating, E) the transitional space, F) the hotel lobby, and G) the lounge.


reflectedCEILING PLAN

reflectedCEILING

22

The RCP shows the ceiling details that were a very important part of my design. Details are key aspects of fashion design. Column and ceiling details in interiors are similar to when a collar hits a neckline in fashion.

G

KEY: A. RETAIL ENTRANCE B. DISPLAY CASES C. DRESSING ROOMS D. ROOM OF MIRRORS E. TRANSITION SPACE F. HOTEL LOBBY G. BAR/LOUNGE


PLAN D

C B

E F


KEY: A. RETAIL ENTRANCE B. DISPLAY CASES C. DRESSING ROOMS D. ROOM OF MIRRORS E. TRANSITION SPACE F. HOTEL LOBBY G. BAR/LOUNGE


B KEY: A. RETAIL ENTRANCE B. DISPLAY CASES C. DRESSING ROOMS D. ROOM OF MIRRORS E. TRANSITION SPACE F. HOTEL LOBBY G. BAR/LOUNGE


C KEY: A. RETAIL ENTRANCE B. DISPLAY CASES C. DRESSING ROOMS D. ROOM OF MIRRORS E. TRANSITION SPACE F. HOTEL LOBBY G. BAR/LOUNGE


D KEY: A. RETAIL ENTRANCE B. DISPLAY CASES C. DRESSING ROOMS D. ROOM OF MIRRORS E. TRANSITION SPACE F. HOTEL LOBBY G. BAR/LOUNGE


E KEY: A. RETAIL ENTRANCE B. DISPLAY CASES C. DRESSING ROOMS D. ROOM OF MIRRORS E. TRANSITION SPACE F. HOTEL LOBBY G. BAR/LOUNGE


F KEY: A. RETAIL ENTRANCE B. DISPLAY CASES C. DRESSING ROOMS D. ROOM OF MIRRORS E. TRANSITION SPACE F. HOTEL LOBBY G. BAR/LOUNGE


G KEY: A. RETAIL ENTRANCE B. DISPLAY CASES C. DRESSING ROOMS D. ROOM OF MIRRORS E. TRANSITION SPACE F. HOTEL LOBBY G. BAR/LOUNGE


SEAMED



Design Portfolio