Issuu on Google+


About Us

Rural Media Group, Inc. (RMG) owns and operates the world’s largest portfolio combining rural-based satellite/cable delivered media and entertainment companies including: RFD-TV, RFD HD, RURAL TV, RFD-TV The Magazine and RFD-TV The Theatre. Launched in December 2000 and now in its 10th year of broadcasting, RFD-TV is the nation’s first 24-hour television network dedicated to serving the needs and interests of rural America with programming focused on agriculture, equine and rural lifestyle, along with traditional country music and entertainment. The channel is now distributed into more than 40 million homes worldwide by DBS and cable systems. Production originates in studios located in Nashville, Tennessee, with corporate headquarters in Omaha, Nebraska for RFD-TV, RFD HD, and RURAL TV, the company’s new international channel. RFD-TV The Magazine now has more than 180,000 paid subscribers for its bi-monthly publication, and the company continues to operate RFD-TV The Theatre in Branson, Missouri. For more information, visit www.rfdtv.com


Overview

US Television Households

Adult Viewers Weekly Nielsen Media Research, 2010 - 2011


Distribution

with Every Major Distributor


High Rankings vs The Competition

Adults 50+ (Audience Composition)

C & D County (Audience Composition)

Time Spent Viewing (Adults 50+) Nielsen Media Research, 2010 - 2011


High Rankings vs The Competition

Farmer & Rancher Viewership Prime-time (Audience Composition)

Distribution Growth (Percent Gain ‘10 vs ’09)

Nielsen Media Research, 2010 - 2011


Weekly Audience Growth Since 2007

Adults 18+ 14,000,000

13,215,000

12,000,000

11,746,476

10,000,000 8,000,000

11,211,200

+74%

9,472,000

Increase

7,611,660

6,000,000 4,000,000 2,000,000 0

Jan ‘07 Jan ‘08

Jan ‘09

Jan ‘10

Jan ‘11

Aggregate Weekly Viewership Average, Nielsen Media Research [January 2011 = week ending 1.2.11]


Viewer Profile

RFD-TV Viewers

Own Their Home

Audience Growth Adults 50+

(August 2010 vs April 2009)

Nielsen Media Research, 2010 - 2011


Viewer Profile

RFD-TV Viewers

New Vehicle Prospects More Likely To Purchase New Truck Adults 50+

Nielsen Media Research, 2010 - 2011


AgriBusiness Delivering Over Adults Weekly

Nielsen Media Research, 2011


Equine Delivering Over Adults Weekly

Nielsen Media Research, 2011


Rural Lifestyle Delivering Over Adults Weekly

Nielsen Media Research, 2011


Music & Entertainment Delivering Over Adults Weekly

Nielsen Media Research, 2011


Original Programming


Special Guests Little Jimmy Dickens Earl Scruggs Josh Turner Charlie Daniels Charley Pride Dierks Bentley Connie Smith Del McCoury John Rich Gretchen Wilson Mel Tillis Buck Trent The Oak Ridge Boys Emmylou Harris

Ronnie Milsap Ray Price Ricky Scaggs Merle Haggard Vince Gill Dolly Parton Patty Loveless Willie Nelson Loretta Lynn Randy Travis Brad Paisley Travis Tritt Keith Urban Paul Shaffer


Past Guests


0.00

Nielsen Media Research, 2010 - 2011 TRU

FX

WE

NGC

ESPN

Disc Hlth

TBSC

BIO

Disc Espanol

FOOD

TLC

Reg Sports

BET

CNTRC

NICK

HI

FAM

HIST

BBCA

BRVO

HGTV

CHIL

OXYG

AMC

MSNBC

NKTNS

LIF

SYFY

FOXNC

TVL

GSN

SLTH

HLMC

AEN

LMN

TV1

TNT

25.00

ID

HALL

USA

SOAP

Average Minutes

Loyal Viewers

For Adults 50+ Average Length Of Time Spent Viewing

20.00

15.00

10.00

5.00


Growth Outpaces The Competition +31%

Adults 50+

Since April 2009

+5% FamNet

+1% Speed

Weather

-9%

Hallmark

GAC

-26% -47%

Nielsen Media Research, NPOWER, April 2009 A50+ Impressions compared to August 2010


25,000

20,000

0 TRAVEL BET FSE DISC HEALTH HIST INTL NAT GEO SOAP NET G4 WGN AM BIOGRAPHY SCIENCE DISC ESPAN NFL BBC AM TEENICK TVGN VS ENN CNBC MUN2 DIY FUSE GAC ESPN HD GOLF NICK TOONS STYLE FOX REALITY VH1 Cl FOX SOCCER LOGO DISNEY DOCUMENTARY ESPN CL ESPNEWS FOX BIZ GOL TV IN COUNTRY NHL OVATION SPORTSMAN TV1 120+ Add'l Nets

DISH Network Channel Comparison 40,000

35,000

30,000

DISH Network Channels

15,000

10,000

5,000

Nielsen Media Research, Mon-Sun 8pm-11pm, AQH Households, January 2010


I.D.

0

Nielsen Media Research, Saturday 6pm -12am, AQH Households, January 2010 TV1

GOL TV

LOGO

FSC

STYL

NKTNS

VH1C

REAL

MUN2

FUSE

GAC

CNBC

ESPD

ENN

TEENICK

DIY

TVGN

GOLF

GALA

HLN

DISC ESPAN

WGNA

MSNBC

G4

SOAP

40,000

DSCI

50,000

NFLN

60,000

BBCA

70,000

VS

HI

TWC

NGC

DHLT

BIO

ESPN2

BET

MTV2

TRAV

FSE

WE

VH1

REG SPORTS TTL

MTV

MIL

DXD

CNN

OXYG

SPEED

CMT

BRVO

GSN

ADSM

ENT

APL

DISH Network Channel Comparison 80,000

Many Top Networks Saturday Night Prime-time

30,000

20,000

10,000


DIRECTV Channel Comparison

50,000 45,000

DIRECTV Channels

40,000 35,000 30,000 25,000 20,000 15,000 10,000

Nielsen Media Research, M-Su 8p-11p, AQH Households, January 2010

120 + Cable Nets

VS

FSC

GOL TV

CNBC

MUN2

ESPN HD

VH1C

LOGO

FUSE

TV GUIDE

GOLF

GAC

DIY

STYLE

TWC

ESPNEWS

FOX SPORTS

GALA

DISC ESPAN

BBC AM

G4

REAL

MTV2

SPEED

NICK TOONS

MILITARY

WGNA

CMT

BIO

0

NFL

5,000


Beats The Competition In C&D County Viewership 250%

+234%

Skews More Likely C & D County Viewership

200%

150%

+147% +145%

+139%

+135%

100%

+121%

50%

0%

Weather

C & D County Index To Total US

GAC

Speed

Nielsen  Media  Research,  NPOWER,  3Q  2010  

Hallmark

Family Net


Likelihood To Reach Truck Owners Delivers Truck Owners With A High Likelihood To Purchase 124

140

123

120

115

111

100

101

80

91

60 40 20 0

Weather Truck Owners Index vs Total US Adults 50+

GAC

Speed

Hallmark

Nielsen Media Research, Prime-time, A50+, September 2010

Family Net


Farmers & Ranchers More Likely To Watch RFD-TV In Prime-time +475%

+295% +243% +147% +93% Speed

Weather

Family Net

Farmers & Ranchers Index To Total US

Nielsen Media Research, 2010 - 2011

GAC

+85%

Hallmark


RFD-TV Broadcasts Reach 63% Of All Farmers & Ranchers

Market Breaks: HOH Farmers, January 2010, Nielsen Media Research


Farmers & Ranchers Viewership Viewership By Daypart 700,000 600,000 500,000 400,000 300,000 200,000 100,000 m 6am-9a m Mon-Fri am-12p 6 ri m -F n Mo 2pm-4p 1 ri m Mon-F 4pm-6p ri m -F n o M 6pm-8p -F pm Mon ri 8pm-11 n pm u -S Mon 6am-12 pm Sat-Sun 12pm-6 m tSa Sun 6pm-8p Sat-Sun -6am n 12am Mon-Su

Market Breaks: HOH Farmers (Impressions = Farmers HHs x Farmers A18+), 4Q, Nielsen Media Research


Over 1/3 Of All RFD-TV Viewers Own Horses With Targeted Equine Programming 100 90 80 70 60 50 40 30 20 10 0

31.6% 6+ Horses

28.6% 34.3%

1 Horse

Own Horses Own Horses (Any)

2-5 Horses

39.8%

Number of Horses Owned

Market Breaks: January 2010, Nielsen Media Research


RFD-TV Viewers Own Pets With Targeted Rural Lifestyle Programming 100

29.3%

90 80 70 60 50

3+ Pets

83.8% Own Pets

24.4%

2 Pets 1 Pet

40 30

46.3%

20 10 0

Any Pet

Number of Pets Owned

Market Breaks: January 2010, Nielsen Media Research


Market Minute

Rates

Trading Hours 9am - 2pm

$2,000

Post Trading Hours $1,250 2pm - 6pm

Prime-Time

$3,000

Overnights

$1,000

Weekends

$1,750

6pm - 11pm 11pm - 9am

•  Two-minute self contained break that focuses on cash & futures prices for all commodities. •  Airing every half-hour throughout the day. •  Grains updated at 28 past the hour. •  Livestock at 58 past the hour. •  Produced “live” during trading hours beginning at 10:58am Eastern. •  Recaps of the day’s commodity news airing after markets close and in prime-time. •  Weekend Market Minute recapping the week's action, while looking forward to the coming week's possible trade. Sponsor Features •  :30 commercial spots available at the beginning and the end of each report. •  Sponsor’s logo on full screen graphics showcasing the high, low, last, and net change. Sponsor Benefits •  Reach more farmers/ranchers/cattlemen with RFD-TV Market Minute than all other local market buys combined. •  Nielsen measured. •  Embedded commercial spot in body of report. •  Repeats on RFD-TV website for the entire half-hour plus streaming.


Exclusive Broadcaster

Fast Facts Superior Livestock Auction

Of Superior Livestock Auction For The Past 9 Years

Broadcasting Over 400 Hours Yearly

Now Available for 2012 Buys

Exclusively on RFD-TV, RFDHD, RURAL TV

Auction Preview

Hourly Sponsorships

Over $1.8B Traded Yearly with 93% of Sales Generated from RFD-TV Viewers

Half-Hour Preview of Auction Scheduled For That Day. Immediately Proceeding Each Auction Start •  Opening/Closing :05 Billboard •  Spot Buys of :30 or :60 in the Pre-Auction Broadcast

RFD-TV reaches

$2,500 per :30 Spot

One-Hour Sponsorship During Actual Auction •  Company Logo on Lower Left •  Website Information •  Animation Option •  Message Scroll on Bottom Line of Television Screen

Neilsen Media Research

Livestock Market Report

Cowmercial Broadcasts

Immediately Follows Each Auction. Originating In RFD-TV Nashville Studios •  Opening/Closing :05 Billboard •  Spot Buys at :30 or :60 in Market Report •  Company Logo on Set •  “Live” In Studio Interview Available For An Additional Fee

Immediately Follows Livestock Market Report •  Feature Your Company Video Immediately Following The Superior Market Report •  Optional “Live” Interview •  On Set With Ability To Take Viewer Phone Calls

 

Watch RFD-TV

Beef Board Survey

$2,500 per :30 Spot

$5,000 per Hour

 

 

75% of All Cattlemen

 

 

1.2 Million Farmers / Ranchers

$1,000 per Minute


Advertising Rates Standard :30 Rates

Packaged Ad Rates

The following are gross advertising rates for RFD-TV for the 2011 calendar year. All rates listed are for :30 ad units and longer length spots will be pro-rated accordingly.

Special “Packages” will be made available to advertisers seeking to focus in on one specific daypart/genre while using other dayparts/genres to increase overall reach and voice across the network.

For example: A :60 morning agriculture show = $2,000 (2 x :30 rate). A :120 morning agriculture show = $4,000 (4 x :30 rate). Agriculture

Equine

Rural Lifestyle

Music & Entertainment

Morning: Mon-Sun 6am -12pm

$1,000

$750

$500

$750

Daytime: Mon-Sun 12pm - 6pm

$1,000

Prime: Mon-Sun 6pm - 12am

$1,500

$1,250

$1,000

$1,500

Overnight: Mon-Sun 12am - 6am

$400

$400

$400

$600

$650

$500

$650

Friday Evening Rural

Friday Night Family Entertainment

Saturday Morning Ag Business

Saturday Night Entertainment

Morning

1 Spot

1 Spot

1 Spot

1 Spot

Daytime

1 Spot

1 Spot

1 Spot

1 Spot

Prime

1 Spot

1 Spot

1 Spot

1 Spot

Overnight

1 Spot

1 Spot

1 Spot

1 Spot

Key Spot

1 Spot

1 Spot

1 Spot

1 Spot

Price

$1,700

$2,450

$1,700

$2,450

Individual Show Sponsorships Contact your RFD-TV Representative for details, who will coordinate with each show’s representative. •  Available with opening/closing billboards, spots, and special promotions.

*Rates subject to change without notice


Advertising Rates Premium :30 Rates

RFD-TV “LIVE”

Certain shows within the RFD-TV line-up deliver extraordinarily passionate, loyal, targeted and valuable audiences, therefore commanding premium rates.

RFD-TV offers key advertising partners a forum to discuss their products and services in a 60 minute live, interactive call-in format. •  One repeat the following day. •  Now two options available: Monday night 8pm (EST) and Thursday night 10pm (EST). •  Host, production staff & Nashville studio included. •  Graphic production, rehearsal, & pre-show meeting/dinner. •  Twenty (20) :30 Spots promoting the broadcasts. •  Copies provided for webcast or other distribution.

Programming

Rate

Premium Entertainment

Country’s Family Reunion Crook & Chase Cumberland Highlanders Hee Haw Larry’s Country Diner The Marty Stuart Show Midwest Country Ralph Emery LIVE

$2,000

Premium Agriculture

Ag Day Ag PhD America’s Heartland Corn College TV This Week in AgriBusiness Successful Farming Machinery Show US Farm Report

$1,500

Programming

Duration

Rate

RFD-TV “LIVE”

1 Hour

$35,000

*Rates subject to change without notice


Magazine / Web RFD-TV The Magazine

RFDTV.com

RFD-TV publishes a bi-monthly magazine that is viewed by more than 180,000 of RFD-TV’s most loyal and avid viewers. Advertisers looking to capitalize on this highly referenced periodical have multiple options listed here.

RFDTV.com is the digital/online resource for all things related to RFD-TV. Our viewers visit regularly and often around the world for everything from programming information to watching live streams of the network. Advertisers can reach the digital RFD-TV audience through multiple units.

Ad Size

Rate

Unit

Size

Rotation

Monthly Rate

Full Page Spread - 4 color

$10,000

Exclusive Push Down Menu

125 x 125

Exclusive

$10,000

Cover 4 - 4 color

$6,800

Leaderboard

728 x 90

1 out of 10

$8,000

Cover 3 - 4 color

$6,500

Display Ad

300 x 250

1 out of 10

$8,000

Half Page Spread - 4 color

$5,600

Video On Demand (VOD)

:15 pre-roll

1 out of 5

$8,000

Full Page - 4 color

$5,300

2/3 Page - 4 color

$3,900

Half Page - 4 color

$2,900

1/3 Page - 4 color

$2,350

1/4 Page - 4 color

$1,850

1/8 Page - 4 color

$550

1/8 Page - Black & White

$400

*Rates subject to change without notice


The Magazine RFD-TV The Magazine is enjoying its 8th year delivering not only the program guide but also topical articles and pictures to entertain and keep you "in the know" about rural lifestyle, agriculture, equine and music & entertainment. The Magazine began as a request from our viewers and has now grown to over 180,000 subscribers. •  •  •  •  •  • 

Launched in July 2003 Over 180,000 $30 subscriptions sold Six (6) issues per year Detailed program schedule, grid, and highlights Deadline - 45 days prior to issue date ABC Audited

Editorial Calendar Issue Date

Theme

January/February 2012

Events

March/April 2012 May/June 2012 July/August 2012 September/October 2012 November/December 2012

Rural Tourism (Branson, MO) Landscape Viewer Survey Rural Youth Anniversary Issue


The Website RFDTV.com is the online resource for all things RFD-TV. RFDTV.com enables users to view hundreds of shows from our extensive video library and view a live stream of the channel as Country Club members. The site sees visitors from across the globe, with nearly half-million views each month. Advertisers can reach RFDTV.com users through a variety of static, rich media and/or video pre-roll packages. Other online features include: •  Detailed Program Schedule •  Show pages, with extensive content •  Important RFD-TV updates and announcements •  Rural Events Calendar •  Online Store •  Live Video Streaming •  Video On Demand •  Photo Contests •  Viewer Survey


The Theatre Located in the heart of Branson’s theatre district, RFD-TV The Theatre opened in March 2007 to showcase the stars and shows seen each week on RFD-TV. Featuring live tapings of original programming, as well as concerts by national headliners. Guests Have Included: •  Willie Nelson •  Marty Stuart •  Connie Smith •  Brulé •  The Beach Boys •  Lorretta Lynn •  Leann Rimes •  Country’s Family Reunion •  Midwest Country •  The Jimmy Sturr Orchestra •  Randy Travis •  Bill Anderson


Special Broadcasts •  •  •  •  •  •  •  •  • 

30 hour "live" broadcast over 4 days in October Nine (9) sessions – day-time & prime-time 8th consecutive year Hosted by Orion Samuelson & past FFA Presidents Ten (10) commercial spots in FFA Convention Preview Show Twenty (20) promotional spots in month leading up to the convention broadcast Chyron animation during session broadcasts Opening/Closing Billboards Company interview during broadcast

Sponsorship - $50,000 FFA National Convention Live Telecasts on RFD-TV are viewed by

over 250,000

current members, alumni, family friends, educators and interested parties alike

Nielsen Media Research, 2011 (estimated)


Special Broadcasts •  •  •  •  •  •  •  •  • 

Making of the Float one-hour special "Live" 2-hour broadcast of the Tournament of Roses Parade with limited commercial interruption Hosted by Orion Samuelson and Pam Minick Two (2) repeats of both broadcasts Sponsor billboards each hour Twenty five (25) promotional spots in month leading up to the Tournament of Roses Parade Commercial spot in each hour of the broadcasts Company interview in Pre-Parade broadcast Two (2) company guests in Pasadena for float decoration, premium parade tickets, Rose Bowl tickets, and hotel accommodations

Sponsorship - $60,000


Special Broadcasts

•  •  •  •  •  •  • 

"LIVE" 3-hour broadcast from LA Equestrian Center Hosted by Pam Minick Features equine performers scheduled to appear in the Tournament of Roses Parade Opening/Closing Billboards Six (6) commercial spots in the Equestfest broadcast Twenty (20) promotional spots leading up to Equestfest Company interview during the broadcast

Sponsorship - $25,000


Special Broadcasts

1,200,000

+60%

1,000,000

800,000

681,000

600,000

400,000

1,177,000

Year-To-Year Increase

2010 735,000

454,000 350,000

200,000

211,000

Adults 18+

0

70,000

146,000

ROSE PARADE BUILDING THE FLOAT

EQUESTFEST Year To Year Totals / Increase

Nielsen Media Research, 2009, 2010, 2011

2009


Unique Marketing

•  •  •  •  • 

Year long celebration of Roy Rogers’ 100th Birthday Numerous stops at major rural events, rodeos, and state fairs Rose Parade Float with Trigger and Bullet Promotional spots on-air for sponsors announcing tour dates On-site marketing at stops

Package - Ask For Details


•  •  •  •  •  •  •  •  •  •  •  • 

10 Year Reputation Nielsen Rated Large & Growing Audience Target Individual Shows or Genre Buys Options Include :30, :60, 2:00, Extended Videos “Live” Interactive Productions Extensive Web Options – Streaming & VOD RFD-TV The Magazine – 180,000+ Paid Subscriptions 80 Independent Programmers RFD HD RURAL TV (HD) Rural America’s Most Important Network


Rural Media Group, Inc. 4th

1 Valmont Plaza, Floor Omaha, NE 68154 Phone: (402) 289-2085 Fax: (402) 289-0192

The Theatre

Network Operations 3201 Dickerson Pike Nashville, TN 37207 Phone: (615) 227-9292 Fax: (615) 227-2190

The Magazine

w w w. r f d t v. c o m


RFD-TV Media Kit