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TRAVEL SECTOR. A campaign with one of the UKs leading train-lines was looking to build awareness around its key destinations, whilst at the same time understanding where consumers preferred locations would be. The campaign geo-targeted those locations, and used a custom microsite response after the initial Q&A, with videos for each destination. On top of the consumer preferences, the data showed that the Video Completion Rates amongst consumers from the north-east and central parts of the UK were significantly higher. Research has shown that the cost of travelling abroad is prohibitive for some Britons; and with average incomes in north-east and central UK being lower than Scotland and London, the data supported this theory, with those in lower income regions seemingly more interested in discovering more about UK destinations. https://www.telegraph.co.uk/travel/news/a-quarter-of-britons-have-never-been-on-a-plane-visited-a-beach-or-european-capital/

https://researchbriefings.parliament.uk/ResearchBriefing/Summary/CBP-8191

56% CENTRAL.

55% NORTH-EAST.

38% SCOTLAND.

38% SOUTH.


Creating value from human engagement.

Rowly Bourne Founder & CCO

Adam Gilsenan CRO

rowly@rezonence.com +44 (0) 7554 809282

adam.gilsenan@rezonence.com +44 (0) 7703 186001

www.rezonence.com

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Travel sector insights  

Travel sector insights  

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