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TRAVEL SECTOR. A campaign with one of the UKs leading train-lines was looking to build awareness around its key destinations, whilst at the same time understanding where consumers preferred locations would be. The campaign geo-targeted those locations, and used a custom microsite response after the initial Q&A, with videos for each destination. On top of the consumer preferences, the data showed that the Video Completion Rates amongst consumers from the north-east and central parts of the UK were significantly higher. Research has shown that the cost of travelling abroad is prohibitive for some Britons; and with average incomes in north-east and central UK being lower than Scotland and London, the data supported this theory, with those in lower income regions seemingly more interested in discovering more about UK destinations.




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Creating value from human engagement.

Rowly Bourne Founder & CCO

Adam Gilsenan CRO +44 (0) 7554 809282 +44 (0) 7703 186001

Profile for Rezonence

Travel sector insights  

Travel sector insights  

Profile for rezonence