Giving children the best possible start in Life
Amanda’s Action Club is an iconic, UK brand who provide fun, physical development classes and parties for babies, toddlers and pre-school children. An ever-growing phenomena, Amanda's Action Club is the brainchild of Amanda Frolich, a former aerobics instructor whose passion for excellence and natural affinity with young children has made her a pioneer in early years development. Amanda's Action Club sessions are a fun workout for children using a variety of toys, dance and exercise – often to music from Amanda's own popular album. The weekly classes and birthday parties have a strong educational theme so parents can rest assured their children are learning through play. Amanda’s classes embody the Government’s Early Years Foundation Stage guidelines for children’s all-round development that state: “Physical development is inseparable from all other areas of learning and development, because children learn by being active, in all areas. It helps children gain confidence in what they can do and enables them to feel the positive benefits of being healthy and active. Effective physical development helps children to develop a positive sense of well-being.” Amanda’s philosophy works and her classes and parties are joyous fun as well as important first steps in crucial early development. In 2009 Amanda's excellent track record was recognised when she was appointed children’s fitness expert for the UK Government initiative, Change4Life, a national campaign designed to help children eat better and get more active. Sure Start, another Government Initiative was so impressed with the educational value of her sessions they asked her to run classes, special events and physical development training courses. Amanda's hard-earned reputation has made her a regular point of contact for BBC, ITV and Sky News. In addition Amanda's Action Club parties have become a firm favourite with celebrities such as David and Victoria Beckham, Amanda Holden, TV Dragon Peter Jones, Take That's Mark Owen and Katie Price, to name a few. On her rare ‘days-off’ Amanda organizes legendary 'family days' at famous venues such as the Clapham Grand and Fulham Football Club, which help forge not only family, but community bonds too. Amanda says: “We all worry about ensuring our children exercise enough. It is vital to give them new, fun and exciting games so they don’t lose interest. Children should be allowed to be children – to show free expression, dance, sing, let off steam and learn at their own pace.” Amanda recently created a fabulous new children’s album called Fun, Fitness and Music. The CD combines the genius of Teletubbies theme composer Andrew McCrorie-Shand, legendary Simple Minds producer Jez Coad and the sublime Beautiful South lead singer Alison Wheeler. Ever on the look-out for another challenge, Amanda is thrilled to now be bringing her inspirational, kids entertainment brand to the Emirates. Good ideas usually travel well so she is hopeful of being as big a hit in the deserts of Arabia as she has been on the streets of London.