thE KRUZ coMpany Brice hennebert, one half of the boutique builder, was born into a motorcycling family and was raised with bikes. he started working on motorcycles at the age of 15 when his father gave him a broken down motorcycle that had been run over by a tractor. he taught himself how to fix the bike and unwittingly launched a career in the motorcycle business.
The kruz Company got its start when Brice met oliver, known as l’amiral, who was brought up around old rally cars but fixed up an old 50cc motorcycle as soon as he was old enough and set in motion a lifelong love for motorcycling. Together they worked as mechanics at the superbike races where they improved and learned all their mechanical skills. They shared a passion and had a mutual dream; open their own workshop. Together they saw a way to make their dream come true. In 2012 the kruz Company became a reality. Something that ‘kruzes’ is something that rolls, that is running smooth and performs exactly as it should. And that is exactly the philosophy of the kruz Company. They create eﬃcient, high-performance bikes with simple and clean designs. Bikes that will run every morning, that will allow you to ride across the globe and have a certain class. They seek a perfect balance between modern and classic.
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They are working on their own projects but will only sell bikes if they had enough of their current bike. Brice owns a honda CB café racer, a CB 750 tracker, a yamaha XT500 from 1983 and a Royal Enfield Bullet. olivier owns a CB750 k6 and a bunch of CB 400, dax and CB650 hondas. The most eﬃcient way to reach potential customers for olivier and Brice is to just go out and ride one of their bikes or park their bikes on the street. People will always be waiting next to the bike and will ask ‘you did it yourself?’ Most of their customers own a bike and will bring that one in to the kruz Company for a makeover. The only condition the kruz Company sets is that the bike should have an engine.
SS14 'Anniversary' - English