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developed abroad. It makes little development itself except in areas that can be seen as “R&D islands”: agribusiness, deep water oil exploration by Petrobras and the building of regional jets by Embraer. In these cases, the so-called triple helix operates, i.e. a well-balanced connection combining research/ universities with companies and government. We often hear people say that “nothing is created in Brazil”. The adjustment in the mindset needed to reverse this impression would require a greater appreciation by business leaders, government and society of the technology, product and national service, as well as greater self-confidence seen in the “yes, we can” approach.

the Brazilian public university that aims to “publish” the results of the research despite the fact that this is a sensitive matter for companies due to the confidential nature of the projects. The view in this prevailing model is that implementing new ideas is only for companies. On top of this, policies related to industry and science and technology are marked by temporary, isolated and uncoordinated approaches. The National Confederation of Industry (CNI) saw that it would be impossible to speed up innova-

Embraer: innovation in regional jets

was financed by Brazil´s national development bank, the BNDES, and adapts the German model of the Fraunhofer applied research institutes to Brazilian conditions. The first institutes were launched in Bahia and Santa Catarina states. Adjusting the mindset of business leaders, universities and government needs a constructive dialogue involving companies and universities to direct the university research to innovative projects that could be brought about by busi:: The split between thinking ness leaders. It is up to and doing – The distance between the government to crethe thinkers (universities, research ate stimulus measures centers) and doers (companies) is tion through the direct way— com- and bring about the conditions for seen in the dearth of applied re- pany + universities — and, in 2012, this dialogue through the most suitsearch carried out. Brazilian com- decided to establish more than 30 able legal model and clear rules for panies make low investments in Innovation Institutes. This initiative all participants. applied research in combination with universities and research centers compared with other countries. Most of the investment is made in André Ribeiro Coutinho is a partner and innovation representative of the Symdevelopment based on technology netics consultancy, professor of MBA courses and executive programs of HSM received from abroad and not creEducação and Business School São Paulo. He is also director of the Center of Inated internally. One of the main obnovation and Strategy for Latin America (CIEL) based in Buenos Aires stacles has been the very model of

CNI is adapting the German model of applied research for Brazil

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