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1 and 2 Communication on the way up: two top awards in the category


3 Don´t touch me: condom with an “roll on” device won the gold award

in Germany Brazil gives its best performance in the iF Award, the most important international industrial design prize


D a r i o pa L H a r e s


razilian designers started celebrating hours before Carnival even started this year. They had every reason to do so as, on Friday, February 28, they won 25 prizes at the iF Design Award in Munich, the most important industrial design competition in the world. The package of prizes included the three gold awards for

AND THE OSCAR GOES TO... the first time, the “Oscar” of the area, taking to eight the total number of Brazilian conquests in the top category. This achievement put Brazil in eighth position in the ranking of the 2014 competition (see table), organized by the International Forum Design. “It was the best performance Brazil has ever had. Based on the Gold Awards, it even overtook China that won almost 160 prizes,”

RAnKInG OF tHe iF Design Award 2014


pictures: HaNDout


said Juliana Buso, coordinator of the Centro Brasil Design (CBD) and the iF representative for Brazil. The big Brazilian breakthrough occurred in Communication, a category that incidentally had a Brazilian member of the jury for the first time – Ronald Kapaz of OZ Design from São Paulo. Six trophies were won, twice the 2013 performance, including two gold awards. As usu-


iF Gold

iF (Others)


















South Korea




5 Netherlands 5 89 94 al, Brazilian designers led in the thing company, product projects category where 17 re s p e c t i ve l y. 6 Switzerland 4 61 65 awards were won. Two packaging DI took the 7 UK 3 55 58 caps designed by Clever Pack from spotlight for a 8 Brazil 3 22 25 Rio de Janeiro completed the trium- condom attaph. “The furniture and lighting ma- ched to a small 9 Austria 2 40 42 nufacturers maintained the national plastic device 10 China 2 156 158 tradition in the contest and won a – with a suggesSource: International Forum Design total of seven prizes. However, the tive open lips highlight was the internal and ex- format – that ternal coatings sector that won six,” makes it easy for men to put the literally tear the project apart. “We said Juliana Buso. condom on. The product began overcame a number of challenges. Brazil´s golden trio consisted of being developed almost eight years The biggest was to ensure that the Greco Design from Belo Horizon- ago – in partnership with the Dutch user did not have to touch the conte, FARM, the women´s clothing manufacturer Wingman – and only dom, not even to get rid of the air at brand from Rio de Janeiro, and DI arrived on the European market at the end,” said Jacob Breur, a Dutch– Design Industrial from São Paulo. the end of 2012. man who is a founding partner of The first two companies received A lot of this time was spent in DI and has now won two iF Awards. awards for their work on the visual research on the plastic injection All the effort was rewarded and identity of the IV Bienal Brasileira process. At the end of the day, the not only by the iF. The technology de Design, held in 2012, and a book device had to be completely smoo- created with the help of the Brazicommemorating 15 years of the clo- th with no protuberances that could lian office allowed the brand to offer


PIB ed25 english  

PIB Edition 25 March/April 2014