Buenos Aires, AR

We are a magazine based in Argentina, sent to 10.000 people chosen by Grupo Mass, Buenos Aires's best-known public relations and press agency. As a niche publication, we are read exclusively by leaders –such as socialites, businessmen from benchmark companies, innovators, fashionists, artists, advertisers, celebrities and more–. Since our beginnings in 2008, we have grown to become more than just a magazine, developing creative projects that have our personal stamp with the support of premium brands. Our identity is defined by our claim: “Intelectual y Frívola”, Spanish for “Intellectual and Frivolous”. We believe that all people are a bit of both, and our magazine aims to reflect this ever-existing ambiguity in its aesthetics and its content.