BioFach 2012
Exhibitors survey
7. Selected results of exhibitors survey (Figures of the previous event in brackets, * not requested in 2011)
7.1 Associated with following product segments (multiple answers) Basic food, raw materials
20%
(23%)
Media, service provider
7%
(7%)
Delicatessen, health food, spices
14%
(12%)
Milk, dairy products, eggs
5%
(6%)
Baked products, confectionery, spreads
12%
(9%)
Fair trade (regional/international)
5%
(5%)
Beverages
11%
(8%)
Convenience products
5%
(4%)
Organic farming, marketing
11%
(8%)
Textiles
3%
(3%)
Fruit, vegetables
10%
(11%)
Frozen food
3%
(3%)
Olive oil
10%
(11%)
Meats, sausages
2%
(3%)
10%
(10%)
Household supplies
2%
(2%)
7%
(12%)
Fish, seafood
2%
(1%)
Natural products Wine
7.2 Aims of participation (multiple answers) Sectors and people
Ø 60%
Image and PR
Ø 49%
Contacts, international
75%
(86%)
Imagecultivation/PR
52%
(51%)
Contacts, national
61%
(62%)
Market positioning
45%
(46%)
Exchange of experience
56%
(53%)
Networking
47%
(42%)
Market and products
Ø 48%
Customer acquisition
65%
(72%)
Customer care
58%
(58%)
Market observation
46%
(51%)
Innovation news
41%
(39%)
Direct transactions
39%
(38%)
Market development
38%
(41%)
Politics and public opinion
Ø 32%
Contact to opinion leaders
33%
(33%)
Contact to political representatives
30%
(25%)