Page 32

SKELETON Pedro Franco

The Skeleton Chair by Pedro Franco is a product of the A Lot Of Brasil, a recently new Brazilian design brand. The Skeleton is a piece made by an injection of sustainable polymer which in its composition gathers the following elements: coconut, acerola cherry and liquid wood. The chair has a bull-leather covering on upper part and its structure is made of carbon steel with an electrostatic finishing paint. Pedro Franco is a Brazilian architect, born in 1977 in São Paulo, and founder of the A Lot of Brasil design brand. The motto of this new brand is Made in Brazil with a special focus on new materials and technologies. Pedro made is first abroad appearance in 2000 just a short while after he won the Basil Faz Design competition by presenting the Orbital armchair which was developed during a workshop with the Campana brothers in São Paulo. The new century was also the start for Pedro Franco at national and foreign markets. His special connection to Italy allowed him to persecute his goals not only by presenting is new products and ideas but also as part of a commitment towards design and promoting Brazilian designers. The Brasil é Cosi exhibition, in 2009 at the Salone Internazionale del Mobile in Milan, was curated by him and he gathered 32 designers to show their work and letting them to be known among the industry. Pedro Franco founded and conceived A Lot of Brasil Industries in 2012 and Vanni Pasca – professor, curator and researcher of Brazilian design –, which holds the role of the strategic consultancy for the new design brand, chose the Skeleton chair to be part of the collection.

Photo: Courtesy of A Lot of Brasil

32

DESIGN MAGAZINE 19 (SEPTEMBER/OCTOBER 2014)  
Read more
Read more
Similar to
Popular now
Just for you